Recurly vs. Twilio Segment

Recurly is great for tracking transactions and reviewing payment method declines. The platform is extremely helpful when dealing with scenarios where someone believes they have been fraudulently charged for the product. Recurly allows for transaction filtering, which is very helpful when trying to find possibly fraudulent charges very easy. If expecting precise, detailed information about a card decline, Recurly would not be very helpful.

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Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

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• It handles 1:1 and 1:many accounts to subscription set up.
• It has a good billing customization option (cadence, pricing, etc.)
• Can easily set up a customer account and invoice - billing link can be generated so no need to take credit card info over chat, phone, or email.
• Great and responsive customer support.
• Supports multi-language.

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• Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
• Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
• The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.

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• I really can't think of any shortcomings on Recurly because they have tried to cover all bases well. However, I believe that pricing could be little competitive because Recurly can become quite expensive when you have acquired a good number of subscribers. So apart from price, there are no shortcomings I can think of on product side.

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• More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
• Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.

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I believe we would continue to use Recurly because they have shown that they are continually improving their software, and they listen to their customers

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Recurly is very good at showing all the data we need to see on a day to day basis. Keeping track of invoices and subscriptions across many markets helps us see the overall map of our business operations. Our representatives that do not work in billing can easily understand from viewing the platform of our progress.

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They have always been quick to respond and help. I love their chat feature at the bottom right-hand corner of the platform.

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Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.

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Recurly does a much better job at handling subscription payments than QuickBooks Online. We only use QuickBooks Online when we have a client who cannot pay via credit/debit card. In those cases, we send out automatic invoices via QuickBooks Online instead. 95% of our clients are processed through Recurly.

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We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.

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• Providing an interface for our subscribers to manage their own accounts has simplified our business tremendously. This alone has freed up hours of our staff's time each day.
• Many customers receive new credit cards due to expiration or fraud. The time we spent in updating this information prior to using Recurly's Revenue Recovery feature versus now is significant.

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• Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
• Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
• Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.