Mailchimp vs. Robly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Robly
Score 8.0 out of 10
N/A
Robly is an email marketing solution designed for small businesses. It's key features are its ability to auto-resend unopened emails, pop-up widgets, and proprietary AI-powered software that sends emails based on schedules specific to each recipient.
$19
per month
Pricing
MailchimpRobly
Editions & Modules
No answers on this topic
Robly
$19
per month
Offerings
Pricing Offerings
MailchimpRobly
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MailchimpRobly
Considered Both Products
Mailchimp
Chose Mailchimp
Mailchimp has offered more quality in its products, offering more tools. Instead, Robly has only provided basic tools at a high price, this is mainly what is sought, to obtain good quality at a good price.
Chose Mailchimp
Mailchamp is accepted by Google, and their email templates transfer correctly to email users, whereas Robly does not as easily which was a big factor that set it apart from Robly in our opinion. I felt that Robly's template editor was a little bit easier to navigate, and the …
Chose Mailchimp
Mailchimp is undoubtedly an expensive tool, the most expensive we have used so far, previously we had not dared to use it and now that we have done it we are sorry we did not do it before, our email marketing is more professional than that had been, customer acquisition has …
Chose Mailchimp
I love that MailChimp is just fun. A lot of times working on email campaigns can be boring. MailChimp's charming and fun "personality" stands out compared to the relatively dry and utilitarian user interfaces of the competitors. MailChimp has added the ability to create …
Robly
Chose Robly
When trying to find an email platform to use with our company, we tried out three major softwares: Robly, Mailchimp, and Constant Contact. The price of Robly is what initially made it stand out to us, but upon using it, we also fell in love with the simplicity of the editing …
Top Pros
Top Cons
Features
MailchimpRobly
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailchimp
8.0
475 Ratings
3% above category average
Robly
9.4
42 Ratings
15% above category average
WYSIWYG email editor8.1440 Ratings10.034 Ratings
Dynamic content7.8423 Ratings10.030 Ratings
Ability to test dynamic content7.9404 Ratings00 Ratings
Landing pages7.5327 Ratings00 Ratings
A/B testing8.0358 Ratings10.023 Ratings
Mobile optimization8.1434 Ratings10.036 Ratings
Email deliverability reporting8.5462 Ratings10.041 Ratings
List management8.1462 Ratings7.042 Ratings
Triggered drip sequences7.7319 Ratings9.120 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mailchimp
9.1
2 Ratings
16% above category average
Robly
-
Ratings
Lead nurturing automation6.22 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks10.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mailchimp
8.1
50 Ratings
6% above category average
Robly
-
Ratings
Calendaring8.445 Ratings00 Ratings
Event/webinar marketing7.836 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mailchimp
8.2
44 Ratings
9% above category average
Robly
-
Ratings
Social sharing and campaigns8.342 Ratings00 Ratings
Social profile integration8.135 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailchimp
7.6
460 Ratings
1% above category average
Robly
10.0
41 Ratings
26% above category average
Dashboards7.7123 Ratings00 Ratings
Standard reports8.0458 Ratings10.041 Ratings
Custom reports7.250 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mailchimp
7.4
44 Ratings
2% below category average
Robly
-
Ratings
API7.833 Ratings00 Ratings
Role-based workflow & approvals6.57 Ratings00 Ratings
Customizability5.62 Ratings00 Ratings
Integration with Salesforce.com8.421 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.618 Ratings00 Ratings
Integration with SugarCRM8.12 Ratings00 Ratings
Third-party software integrations7.639 Ratings00 Ratings
Best Alternatives
MailchimpRobly
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailchimpRobly
Likelihood to Recommend
8.0
(499 ratings)
8.0
(42 ratings)
Likelihood to Renew
8.5
(51 ratings)
8.2
(1 ratings)
Usability
8.4
(373 ratings)
7.3
(1 ratings)
Availability
9.5
(6 ratings)
-
(0 ratings)
Performance
9.0
(7 ratings)
-
(0 ratings)
Support Rating
7.9
(15 ratings)
7.3
(1 ratings)
Implementation Rating
7.5
(22 ratings)
7.3
(1 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
8.0
(4 ratings)
-
(0 ratings)
Product Scalability
9.5
(6 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
MailchimpRobly
Likelihood to Recommend
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
Robly
I would absolutely recommend Robly to my colleagues. I have used Robly for over six years now and have found so many positives over my years of using it! It provides an easy way for us to keep our contacts organized, and we can easily embed forms into our website. When comparing Robly's pricing options with other email platforms, it won by a landslide. Some small aspects of the program may seem a little outdated, but I have everything I need and more!
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Pros
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Robly
  • Robly constantly updates the status information of each email that is sent from its platform, which helps to ensure that there are no problems reviewing the number of people among the targets that could be interested in our service or product, and become customers, when it is necessary to identify them from those who are not, and that otherwise would cause high error margins in the reports.
  • The software has a visual power that is very easy to extend through third-party platforms, allowing us to create content in services such as Photoshop, which we can then include in mailings, although it is also feasible to import the content in the traditional way, through image formats. Among these, the best one to work with is PNG, which allows us to remove the background content so that the important section of the image fits better with the format of the e-mails.
  • Robly works with services based on the optimization of group projects, whose integration serves to send emails to all participants equally, and that these are kept constantly notified about updates to the work, and can be coupled well in advance to these updates, so that no confusion arises at the time of unifying the work sent and points within the same should not be exposed.
  • In reality, Robly's technical support is something we have never had the opportunity to interact with, as the platform is not so buggy that we would need to contact them for advice. In any case, they are likely to show promising results considering the quality of the service.
  • It has been very easy to get familiar with the functions Robly has to work with advanced email address database configurations without losing track of the progress of each campaign, and this is thanks to the well-optimized structure of the platform.
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Cons
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Robly
  • I don't have many cons for Robly. One thing that would be helpful is concerning adding a set of emails to the contact list. It would be nice to receive a list of emails that are not added and a reason why (e.g., duplicate, etc.).
  • I have noticed that when I am editing an email campaign, at times it will unexpectedly stop showing me the text editing menu bar, and there doesn't seem to be a way to call it back up. This can be resolved by saving and exiting the campaign and then reopening, but it breaks into my work flow and is an inconvenience. I have not been able to find a pattern for the occurrence of the glitch.
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Likelihood to Renew
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Robly
Because we like the price and value. The annual subscription model allows us to maximize usage without worrying too much about cost, being a small mom and pop outfit.
Read full review
Usability
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
Read full review
Robly
We feel that allowing the USER to interact with templates more readily is NOT there. The social media APPS could be simplified and marketed better to allow users to discover ROBLY through our Facebook page or TWITTER account in order to subscribe.
Read full review
Reliability and Availability
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Robly
No answers on this topic
Performance
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Robly
No answers on this topic
Support Rating
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Robly
We sometimes got through to a message taking service but they were not able to resolve our issue with a one-call solution necessarily always.
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Implementation Rating
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Robly
We should have been granted a MOBILE RESPONSIVE email template from the get-go. We were never offered any alternatives.
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Alternatives Considered
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
Robly
Robly has much of the same functionality as Constant Contact. I find Robly's interface to be more intuitive. Robly allows us to upload as many images and documents as we want, without charging us extra. Robly's subscription price is lower than Constant Contact. Their newsletter archiving is also more robust. With Constant Contact, I felt "nickled and dimed." Not only is Robly's base price lower, it's the price! You can upgrade to unlock more sophisticated features.
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Scalability
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Robly
No answers on this topic
Return on Investment
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
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Robly
  • There has been an increase in revenue in the last month, which is reflected in our ROI of 300%.
  • Results are shown quickly, although this depends directly on the investment made in the platform (the $15 price is only for the base plan).
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ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.