SAP Commerce Cloud (formerly Hybris) is designed to help businesses sell more goods, services, and digital content through every touchpoint, channel, and device through their multichannel ecommerce and order management solution, available as a SaaS or on-premise.
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Twilio Segment
Score 8.4 out of 10
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Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
SAP Commerce Cloud is well-suited for large enterprises requiring robust personalization, seamless multi-channel integration, and the ability to handle high-volume transactions, especially during peak periods like Black Friday. Its scalability and advanced features make it ideal for businesses needing to manage complex product catalogs and global operations.Enough development capacities are needed to have a best in class shop
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
Centralized Data Management: SAP Commerce Cloud excels in centralizing data from various operational sectors, which is pivotal in the chemicals industry. This feature allows for better oversight and management of complex supply chains, regulatory compliance, and customer interactions. Having a single source of truth for crucial business data minimizes discrepancies and promotes informed decision-making.
Real-Time Data Processing: The real-time data processing capability of SAP Commerce Cloud is invaluable. It aids in timely adherence to regulatory changes and helps in meeting customer demands promptly. In a sector where regulations and market conditions are ever-evolving, real-time data processing is fundamental for maintaining compliance and ensuring customer satisfaction.
Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
It's a little pricey; further cost reductions will expand product selection; also, trained operators are required.
HAC occasionally functions extremely slowly and does not provide any problem messages; it simply gets stuck. Logging into the Backoffice for testing purposes causes a lot of trouble; it does not enable us to log in in one attempt, and the page refreshes every time we enter in the credentials.
More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
SAP Commerce and Spartacus together becomes one of the omnichannel powerhouse of commerce application. It also comes with edge advantage with out of the box integrations with many SAP applications and also non-SAP applciations which gives it edge advantage over other tools. The main reason being the integration becomes easier as SAP shares the common data schema and model across all its product line and new feature releases are compatible with all the SAP product line.
More true headless and a more rationale pricing. Since moving from the Hzbris Monolyth towards SAP Commerce Cloud a lot of progress has been made, but dissecting the monolyth into composable components where you just pay for what you use is still a longer journey and here pricing should be more realistic. Things become so expensive once they have the SAP stamp on them (example the SAP CIAM)
We have the right to open a ticket or submit request to SAP support teams for all the problems we have experienced. They also provide solutions for critical issues within 48 hours. In addition, the product has support documents such as a user guide and admin guide. In addition, there is a strong community of users. In this way, we can access solution of some specific problems that we have fallen on from there.
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
Scalability of the product was good Seamless integrations were helped in reducing the implementation for the development team to integrate with the SAP ERP Product framework helped customer to customize and adapt the new features which were developed basis business processes and ease of customer experience. Deployment and creation of the build becomes very easy with the CCv2 setup.
SAP Cloud is much better than GoDaddy. it was a smooth transition and every aspect of the program is easier. My scalability increased greatly from GoDaddy to SAp Commerce Cloud and sales are now tracked easier and inventory is at the touch of a button, making sales much easier than previous software.
We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.
The business users/admins were able to quickly segment products by brand, allowing for unique branding and header-less page design. As new products are added to the SAP backend, all characteristics and pricing automatically migrate to Commerce Cloud. We also segment our user sign-on (domains) by brand and allow targeting displays.
It has a positive impact on my client's business and ROI is higher than expected. As orders count is increasing due to smooth and better experience.
My current client's customers have given very positive experience about new website built on SAP Commerce Cloud.
Due to SAP Commerce Cloud website rollout is very easy and due to it, my current client has introduced around 25 websites. As SAP Commerce Cloud logic needs to develop once and can be reused for multiple websites easily with minimal effort.
Branding is also very easy as promotions, events can be implemented on the website easily and with minimum time.
SAP Commerce has helped our client to integrate the Recommendation tool ISS which is easy to configure after this tool product sale is increased. The best thing was that integration was very easy and quick.
One option of Blue/Green deployment helping us to check the production release in advance on production environment. Prev we don't have this option and many times face P1 issue in prod which had ruined client reputation. But now this feature is helping lot
Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
