SE Ranking vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SE Ranking
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$55
per month
Sprout Social
Score 8.2 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
SE RankingSprout Social
Editions & Modules
ESSENTIAL
$55
per month
PRO
$109
per month
BUSINESS
$189
per month
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
SE RankingSprout Social
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSE Ranking’s subscription plans come with generous data limits. They are also extremely flexible—users can pay for the exact amount of features and data they need. The platform’s variety of subscription options makes it easy for users to scale as their data needs grow.
More Pricing Information
Features
SE RankingSprout Social
SEO
Comparison of SEO features of Product A and Product B
SE Ranking
8.0
16 Ratings
3% above category average
Sprout Social
-
Ratings
Keyword analysis8.09 Ratings00 Ratings
Backlink management7.416 Ratings00 Ratings
SERP ranking tracking8.115 Ratings00 Ratings
Page grader7.811 Ratings00 Ratings
Competitive analysis8.115 Ratings00 Ratings
Site audit / diagnostics8.116 Ratings00 Ratings
Site recommendations8.512 Ratings00 Ratings
Task management7.910 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
SE Ranking
8.3
14 Ratings
9% above category average
Sprout Social
-
Ratings
Local SEO8.311 Ratings00 Ratings
Mobile SEO8.312 Ratings00 Ratings
Global SEO8.313 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
SE Ranking
8.5
14 Ratings
1% above category average
Sprout Social
-
Ratings
Multi-domain support8.612 Ratings00 Ratings
Integration with web analytics tools8.513 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
SE Ranking
-
Ratings
Sprout Social
7.4
53 Ratings
3% below category average
Boolean keyword searches00 Ratings6.939 Ratings
Filtering out noise/spam00 Ratings7.143 Ratings
Sentiment analysis00 Ratings7.224 Ratings
Broad channel coverage00 Ratings8.434 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
SE Ranking
-
Ratings
Sprout Social
4.9
57 Ratings
48% below category average
Content planning and scheduling00 Ratings7.157 Ratings
Audience targeting00 Ratings3.048 Ratings
Content optimization00 Ratings3.549 Ratings
Workflow management00 Ratings6.052 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
SE Ranking
-
Ratings
Sprout Social
6.0
55 Ratings
30% below category average
Automated routing and prioritization00 Ratings2.725 Ratings
Customer interaction histories00 Ratings7.951 Ratings
Bulk actions00 Ratings7.446 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
SE Ranking
-
Ratings
Sprout Social
4.7
39 Ratings
48% below category average
Lead generation00 Ratings2.431 Ratings
Content marketing00 Ratings2.935 Ratings
Paid media management00 Ratings6.23 Ratings
Campaigns and promotions00 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
SE Ranking
-
Ratings
Sprout Social
7.5
59 Ratings
13% below category average
Twitter00 Ratings7.757 Ratings
Facebook00 Ratings6.359 Ratings
LinkedIn00 Ratings8.352 Ratings
Google+00 Ratings7.721 Ratings
Instagram00 Ratings7.349 Ratings
Pinterest00 Ratings7.214 Ratings
YouTube00 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
SE Ranking
-
Ratings
Sprout Social
5.9
58 Ratings
28% below category average
Campaign success analytics00 Ratings4.154 Ratings
Real-time tracking00 Ratings6.655 Ratings
Competitor analysis00 Ratings6.947 Ratings
Account management
Comparison of Account management features of Product A and Product B
SE Ranking
-
Ratings
Sprout Social
7.6
58 Ratings
7% below category average
Role-based user permissions & privileges00 Ratings7.655 Ratings
Mobile access00 Ratings7.651 Ratings
Best Alternatives
SE RankingSprout Social
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SE RankingSprout Social
Likelihood to Recommend
8.1
(16 ratings)
7.6
(115 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(62 ratings)
Usability
7.3
(4 ratings)
7.1
(42 ratings)
Availability
-
(0 ratings)
7.7
(8 ratings)
Performance
-
(0 ratings)
8.0
(7 ratings)
Support Rating
7.3
(6 ratings)
5.2
(37 ratings)
Online Training
-
(0 ratings)
7.3
(3 ratings)
Implementation Rating
-
(0 ratings)
10.0
(11 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
SE RankingSprout Social
Likelihood to Recommend
SE Ranking
SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
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Sprout Social
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
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Pros
SE Ranking
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
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Sprout Social
  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
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Cons
SE Ranking
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
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Sprout Social
  • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
  • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
  • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
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Likelihood to Renew
SE Ranking
No answers on this topic
Sprout Social
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
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Usability
SE Ranking
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
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Sprout Social
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
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Reliability and Availability
SE Ranking
No answers on this topic
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
SE Ranking
No answers on this topic
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Support Rating
SE Ranking
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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Sprout Social
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
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Online Training
SE Ranking
No answers on this topic
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
SE Ranking
No answers on this topic
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
SE Ranking
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
Read full review
Sprout Social
I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
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Return on Investment
SE Ranking
  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
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Sprout Social
  • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
  • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
  • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
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ScreenShots

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.