Shopify vs. Volusion

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Shopify
Score 8.9 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$29
per month
Volusion
Score 4.8 out of 10
N/A
Volusion is a cloud-based ecommerce solution from the company of the same name in Austin, TX. It features an intuitive dashboard, built-in marketing and promos, SEO, templates, and tools to customize look and appearance.
$29
per month
Pricing
ShopifyVolusion
Editions & Modules
Shopify Lite
$9
per month
Basic Shopify
$29
per month
Shopify
$79
per month
Advanced Shopify
$299
per month
Shopify Plus
2,000
per month
Personal
$29
per month
Pro
$79
per month
Startup
$179
per month
Business
$299
per month
Offerings
Pricing Offerings
ShopifyVolusion
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ShopifyVolusion
Considered Both Products
Shopify
Chose Shopify
Shopify seemed to be more intuitive and more customizable. It seemed to fit a little more in what the company sought, and ended up being our choice, even despite a higher price. The company ended up opting for Shopify by putting everything in the balance and deciding that its …
Chose Shopify
We used Volusion for a while, but switched over because Shopify was a lot easier to use. It has an easier check-out process, better templates, easier management of products, and is user-friendly. Squarespace on the other hand, we still use because we think it's better when we …
Chose Shopify
My #1 issue with small business and ecommerce is that there's this belief that you can plug a few pictures into any old website, and the orders will start pouring in. This is simply not true, and if you try and build your online business that way you'll save yourself some time …
Chose Shopify
I have tried (and currently use and love) BigCommerce. GoDaddy was also decent and very easy to use. Volusion, Ecwid, Weebly, Wix, SquareSpace - all were colossal wastes of time.
Volusion
Chose Volusion
Again, we work with all of these platforms, not just Volusion. However, we do make recommendations for Volusion based on the size of client and the need for additional customization and tuning. For clients who lack major development resources in house to maintain a platform …
Chose Volusion
Volusion provided the best overall list of features, performance history, and bang for the buck. By not being the new kid on the block, they have worked out a lot the bugs and kinks that plague many ecommerce platforms. They've also refined a system that is very user-friendly …
Chose Volusion
I would say overall Volusion offers very similar solutions to these other platforms. One of the main reasons I went with it over others was my experience working on Volusion stores for years before we opened our own stores and took on new clients. I'm comfortable with the …
Chose Volusion
We use Shopify and while the monthly fee is slightly higher than Volusion, working within Shopify and the visual results you get...it's not even close. Volusion seems very outdated and overcomplicated, but looking for positives with Volusion, again, I'm paying an additional $40 …
Chose Volusion
Volusion makes the creation of a store a simple process even for a beginner. More importantly, for advanced users it allows to work fast, efficiently, and with efficacy due to its bulk import/export functionality. Shopify is aesthetically pleasing and Magento is an open source …
TrustRadius Insights
ShopifyVolusion
Highlights

TrustRadius
Research Team Insight
Published

Users of both Shopify and Volusion use these platforms to create and manage their online stores. Both products tend to cater more to smaller businesses. Many Shopify users prefer its intuitive and user-friendly interface, while Volusion has received praise for its accessibility for users who are new to e-commerce.

Shopify users have commonly used the platform for dropshipping, thanks to its extensive integration with a multitude of dropshipping apps. On the other hand, Volusion users appreciate its robust inventory management tools as well as its functionality for tracking stock levels and maintaining organized inventories. Shopify’s users also nod toward its advanced SEO tools, which have proven extremely useful for driving website traffic. Conversely, several Volusion users have flagged the limited SEO tools as a downside for promoting their stores.

Shopify’s customization options have found favor with users who require a high level of personalization for their stores. They also like the wide range of plugins available, which can be utilized for expanding the store’s functionality. Volusion’s users find its customization more restrictive, with fewer plugin options. However, they value Volusion’s in-house customer service, which some have found to be more prompt and effective than Shopify’s.

Features
ShopifyVolusion
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Shopify
8.5
148 Ratings
9% above category average
Volusion
3.6
9 Ratings
73% below category average
Product catalog & listings9.0148 Ratings4.39 Ratings
Product management8.3146 Ratings4.39 Ratings
Bulk product upload8.5124 Ratings4.28 Ratings
Branding8.6145 Ratings3.69 Ratings
Mobile storefront8.9141 Ratings1.28 Ratings
Product variations8.2138 Ratings4.78 Ratings
Website integration8.8139 Ratings3.38 Ratings
Visual customization8.5145 Ratings5.19 Ratings
CMS7.7117 Ratings2.27 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Shopify
8.4
140 Ratings
10% above category average
Volusion
3.6
9 Ratings
72% below category average
Abandoned cart recovery8.1130 Ratings3.67 Ratings
Checkout user experience8.7138 Ratings3.79 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Shopify
9.5
142 Ratings
14% above category average
Volusion
4.1
8 Ratings
67% below category average
eCommerce security9.5142 Ratings4.18 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Shopify
8.4
145 Ratings
10% above category average
Volusion
2.6
9 Ratings
98% below category average
Promotions & discounts8.8139 Ratings4.89 Ratings
Personalized recommendations8.432 Ratings1.88 Ratings
SEO7.9134 Ratings1.28 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Shopify
8.1
146 Ratings
2% above category average
Volusion
2.9
9 Ratings
93% below category average
Multi-site management6.719 Ratings3.02 Ratings
Order processing9.1143 Ratings3.69 Ratings
Inventory management7.6142 Ratings2.28 Ratings
Shipping8.2134 Ratings3.08 Ratings
Custom functionality8.7135 Ratings2.67 Ratings
Best Alternatives
ShopifyVolusion
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ShopifyVolusion
Likelihood to Recommend
8.5
(161 ratings)
1.5
(20 ratings)
Likelihood to Renew
10.0
(16 ratings)
1.0
(12 ratings)
Usability
8.5
(15 ratings)
10.0
(1 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(3 ratings)
1.0
(2 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(2 ratings)
10.0
(2 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
ShopifyVolusion
Likelihood to Recommend
Shopify
Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
Read full review
Volusion LLC
Volusion is a good company if you're starting out. The problem is that, if you want more complexity out of the program, you're kind of stuck. Also the regular time out errors and slow downs can be very frustrating. Packages that miss overnight deadlines because your system stops working can cost you customers. In today's highly competitive market, that's just something that's hard to put up with. If you have a lower volume of business you might be able to work around these issues.
Read full review
Pros
Shopify
  • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
  • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
  • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
Read full review
Volusion LLC
  • Templates are pre-built for a good end user experience. I've gone through the process of building custom sites as well as tweaking both free and paid templates that Volusion's design team provides.
  • Their support team didn't use to be as helpful, but in recent years have answered nearly all questions I've had. Their support section within the database provides detailed walkthrus as well.
  • Order processing is easy once you've been trained on the system. We got to a point where nearly the entire process was automated from initial purchase through shipping.
Read full review
Cons
Shopify
  • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
Read full review
Volusion LLC
  • API calls use the previous call as a reference, even if you weren't the one we made the previous call. Can lead to data gaps, so you often have to set a manual date range to look back to make sure you aren't missing any data.
  • Not as customizable as most ecommerce platforms
  • Not as many integration options as most platforms
Read full review
Likelihood to Renew
Shopify
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
Read full review
Volusion LLC
When you spend so much time with a product like this and not only have you witnessed its growth, but you almost feel like you are next those that make the decisions of building features a certain way, you can't help but want to stay and be a part of their continued growth. It's simply a great product. Can it improve? By all means! But it will only improve because of users and avid resellers like me.
Read full review
Usability
Shopify
It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
Read full review
Volusion LLC
I know what to do to add a new product, promotion or do an analysis of sales.
Read full review
Reliability and Availability
Shopify
Shopify support is always available when you need them.
Read full review
Volusion LLC
No answers on this topic
Performance
Shopify
Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
Read full review
Volusion LLC
No answers on this topic
Support Rating
Shopify
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
Read full review
Volusion LLC
You have to wait on hold for at least 45 minutes every call—the tech support person never knows the answer right away so they put you on 10 minute holds only to come back and say they're still looking for answers. The chat function could take days to get a response. Our "Dedicated Account Manager" never checks in or answers, nor are they ever in the office when we call. It's like they try to be as unavailable as possible until you forget why you even called in the first place. Insane.
Read full review
Online Training
Shopify
Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
Read full review
Volusion LLC
No answers on this topic
Implementation Rating
Shopify
Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
Read full review
Volusion LLC
It is best to use the built-in features and recommended services for the most turn-key experience (ie. Skipjack for payment processing so that it can all be done from the Volusion backend).
Read full review
Alternatives Considered
Shopify
Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
Read full review
Volusion LLC
While k-eCommerce was very glamorous to us because it integrates with our main workflow, it just didn't have some of the marketing features that are so integral to the way we do business online. The set-up costs were also way too high. Volusion is so affordable and feature heavy, it makes it very difficult for any shopping cart provider to compete. You can find others who are competitively priced and have similar features, but they simply aren't as robust (at least for the way we use it)
Read full review
Scalability
Shopify
Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
Read full review
Volusion LLC
No answers on this topic
Return on Investment
Shopify
  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
Read full review
Volusion LLC
  • Honestly, when you're in the dashboard, the UX is simply horrendous. I mean, everything that should be 1-2 clicks away is 4-6 clicks away, and each pages takes at least four seconds to load. You just find yourself wasting a lot of time waiting for things to load. This should be more simple.
Read full review
ScreenShots

Volusion Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of