Shopify vs. Webflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Shopify
Score 8.8 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$29
per month
Webflow
Score 8.3 out of 10
N/A
Webflow headquartered in San Francisco offers what they describe as a visual solution to web design, with a CMS for editors, designers, and developers that they state allows users to create needed content structures, add content (by hand, from a CSV, or via our API), and then design it visually. Webflow service plans also include website hosting, with a basic plan for sites that don't need a CMS as well as CMS, Business, and Enterprise plans. Webflow's ecommerce plans are designed to support new…
$12
per month
Pricing
ShopifyWebflow
Editions & Modules
Shopify Lite
$9
per month
Basic Shopify
$29
per month
Shopify
$79
per month
Advanced Shopify
$299
per month
Shopify Plus
2,000
per month
Basic
$12.00
per month
CMS
$16.00
per month
Business
$36.00
per month
Offerings
Pricing Offerings
ShopifyWebflow
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ShopifyWebflow
Considered Both Products
Shopify
Chose Shopify
Shopify is so very affordable and cheap when considering competitors such as Webflow or Square Space. The fees associated with selling a product are the same as the PayPal processing fees and the monthly rate is just $29. It’s really a no-brainer for anyone that normally gets …
Webflow
Chose Webflow
Compared to other closed platforms like Squarespace or Shopify, Webflow is much more developer friendly and customizable. The CMS is easier to use and much more flexible to design and develop in. Price points between the 3 are similar. Most of the 3rd party integrations for …
Chose Webflow
I would not say it has substitutes for all features of the other platforms, but overall it is better to use and implement. I would like to see Wix's user management, Shopify and WooCommerce's shop features, and WordPress' ability to host big enterprise blog management. The …
Top Pros
Top Cons
Features
ShopifyWebflow
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Shopify
7.4
131 Ratings
3% below category average
Webflow
-
Ratings
Product catalog & listings8.6131 Ratings00 Ratings
Product management7.2129 Ratings00 Ratings
Bulk product upload7.6110 Ratings00 Ratings
Branding8.4130 Ratings00 Ratings
Mobile storefront7.4126 Ratings00 Ratings
Product variations6.3123 Ratings00 Ratings
Website integration9.2124 Ratings00 Ratings
Visual customization7.5129 Ratings00 Ratings
CMS4.3105 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Shopify
8.1
125 Ratings
7% above category average
Webflow
-
Ratings
Abandoned cart recovery7.6116 Ratings00 Ratings
Checkout user experience8.5123 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Shopify
9.0
127 Ratings
8% above category average
Webflow
-
Ratings
eCommerce security9.0127 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Shopify
8.1
129 Ratings
8% above category average
Webflow
-
Ratings
Promotions & discounts7.2124 Ratings00 Ratings
Personalized recommendations8.432 Ratings00 Ratings
SEO8.6120 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Shopify
8.0
130 Ratings
3% above category average
Webflow
-
Ratings
Multi-site management6.719 Ratings00 Ratings
Order processing9.2128 Ratings00 Ratings
Inventory management8.8127 Ratings00 Ratings
Shipping8.2120 Ratings00 Ratings
Custom functionality7.1120 Ratings00 Ratings
Best Alternatives
ShopifyWebflow
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Pantheon
Pantheon
Score 8.4 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Pantheon
Pantheon
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ShopifyWebflow
Likelihood to Recommend
9.0
(144 ratings)
2.1
(9 ratings)
Likelihood to Renew
9.2
(15 ratings)
-
(0 ratings)
Usability
10.0
(3 ratings)
8.3
(3 ratings)
Availability
10.0
(1 ratings)
1.0
(1 ratings)
Performance
-
(0 ratings)
1.0
(1 ratings)
Support Rating
10.0
(2 ratings)
6.5
(3 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
ShopifyWebflow
Likelihood to Recommend
Shopify
Shopify is a great platform for small to medium-sized businesses looking to set up an online store. It's easy to use, offers a wide range of features and integrations, and is perfect for businesses in the retail and food industry. However, large enterprise businesses with complex and custom needs may find Shopify less suitable.
Read full review
Webflow
Webflow is great for designing pages and creating a really nice looking website, without needing to be a pro designer. However, trying to scale a company blog for SEO leaves a lot of room for desire. There are various SEO-related shortcomings (like how canonical tags are added to pages) and I also need to add a lot of custom code elements to blog posts to get the desired control. This means adding new posts and getting them looking the way we want takes way more time than it should do. Also doesn't support next-gen images, which is impacting our page speed scores and leaving us behind when it comes to Core Web Vitals update. Finally, the fact that only one person can enter the designer at one time is really annoying. I get that the Editor should be the solution to this, but it's so so so slow and jumpy that this is essentially unusable.
Read full review
Pros
Shopify
  • It is definitely easy to set up and get going. This does not take a lot of work or effort on the user end, especially if using templates.
  • Low code platform. You can. make customizations without code.
  • The integrations are diverse and increase functionality.
Read full review
Webflow
  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
Read full review
Cons
Shopify
  • The main drawback that I am facing in Shopify for a long time is that their sales analytics system is not up to mark. As I am using Shopify to run different stores for my organization it does not get updated after-sales and does not provide the right analytics about the product strength and number of sales.
  • Secondly, Shopify has different apps which are best to run the store on max strength but they are very much costly like inventory management, generating multiple discount codes, and more robust customizable editing.
Read full review
Webflow
  • pricing is a little high
  • pretty steep learning curve
  • have to use 3rd party form vendor if you want to export and host yourself
Read full review
Likelihood to Renew
Shopify
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
Read full review
Webflow
No answers on this topic
Usability
Shopify
I think most people are able to suer Shopify that have used a computer. There are some features that take a bit longer to learn. If you are not a creative person it may be a bit more difficult to learn the website customization, but with a help guide or tutorial it will only take a few tries to understand how to work the interface
Read full review
Webflow
It is extremely easy to use, especially with available templates and guides. It is used primarily by accounts and creative rather than dev. It is also easy to import/export projects or duplicate them for re-use and modification for another client. While it is rarely the end platform for a deliverable, it is often instrumental in pitching.
Read full review
Reliability and Availability
Shopify
No answers on this topic
Webflow
In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
Read full review
Performance
Shopify
No answers on this topic
Webflow
In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.
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Support Rating
Shopify
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
Read full review
Webflow
We pay hundreds of dollars a month to Webflow, yet their support is worse than a typical free SaaS product. We were prevented from deploying changes to our site because of how Webflow structures its support. It delayed a product launch for the whole company. Support options? Beg for help on community forums, it took a threat to email the CEO to finally get movement. If there were easy alternatives, we would switch. But for now we just pray nothing breaks and that we don't need to interact with Webflow support.
Read full review
Implementation Rating
Shopify
Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
Read full review
Webflow
No answers on this topic
Alternatives Considered
Shopify
The old platform that I used could not help us to meet our requirements. It was not helping us properly, then I got to know about Shopify and started using it. After 1 month [of] usage of Shopify we could understand that this is the best platform [for E-commerce] to make better sales and goodwill. Shopify helped us to get a proper idea of the analytics of the website. Shopify [supports] most of the [applications] and helps us to make better results.
Read full review
Webflow
The code quality and speed can't even be compared to Elementor; Webflow is simply a much better tool. Instapage has a cool feature for dynamic landing pages, which changes according to Google Ads Keyword, which I miss; however, amazing webflow community members recreated that functionality with a custom script. For the majority of users, it's a safer bet than WordPress in terms of speed and code quality. WordPress could provide amazing results if hosted properly (nginx, caching configuration) and requires best practices to maintain code quality. Webflow solves these issues out of the box at a fraction of cost.
Read full review
Scalability
Shopify
No answers on this topic
Webflow
I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.
Read full review
Return on Investment
Shopify
  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
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Webflow
  • It allowed us to go from earning hundreds to thousands
  • We were able to expand our services
  • The only negative would be that we cannot really use it as a Shopify substitute yet, nor a big blog site.
Read full review
ScreenShots