Key features include:
- A/B, split, and multivariate testing campaign management
- Targeting and personalization
- Front-end usability testing
- Back-end testing using Origin Experiments
- Site acceleration with SiteSpect AMPS(R)
- Mobile site and native app support
N/A
Webtrends Optimize
Score9.7 out of 10
N/A
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.
N/A
Pricing
SiteSpect
Webtrends Optimize
Editions & Modules
SiteSpect Enterprise
$0
SiteSpect Cloud
$0
No answers on this topic
Offerings
Pricing Offerings
SiteSpect
Webtrends Optimize
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Required
No setup fee
Additional Details
—
There is no tiering and no different prices for different tools. The entire feature set is available to all users as standard at one price, agreed up front.
More Pricing Information
Features
SiteSpect
Webtrends Optimize
Testing and Experimentation
Comparison of Testing and Experimentation features of SiteSpect and Webtrends Optimize
Feature
SiteSpect
-
Ratings
Webtrends Optimize
8.3
1 Ratings
1% below category average
a/b experiment testing
00 Ratings
9.11 Ratings
Split URL testing
00 Ratings
8.21 Ratings
Multivariate testing
00 Ratings
8.21 Ratings
Multi-page/funnel testing
00 Ratings
8.21 Ratings
Cross-browser testing
00 Ratings
8.21 Ratings
Mobile app testing
00 Ratings
8.21 Ratings
Test significance
00 Ratings
8.21 Ratings
Visual / WYSIWYG editor
00 Ratings
8.21 Ratings
Advanced code editor
00 Ratings
8.21 Ratings
Page surveys
00 Ratings
8.21 Ratings
Visitor recordings
00 Ratings
8.21 Ratings
Preview mode
00 Ratings
8.21 Ratings
Test duration calculator
00 Ratings
8.21 Ratings
Experiment scheduler
00 Ratings
8.21 Ratings
Experiment workflow and approval
00 Ratings
8.21 Ratings
Dynamic experiment activation
00 Ratings
8.21 Ratings
Client-side tests
00 Ratings
9.11 Ratings
Server-side tests
00 Ratings
8.21 Ratings
Mutually exclusive tests
00 Ratings
8.21 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of SiteSpect and Webtrends Optimize
Feature
SiteSpect
-
Ratings
Webtrends Optimize
8.2
1 Ratings
7% below category average
Standard visitor segmentation
00 Ratings
9.11 Ratings
Behavioral visitor segmentation
00 Ratings
8.21 Ratings
Traffic allocation control
00 Ratings
7.31 Ratings
Website personalization
00 Ratings
8.21 Ratings
Results and Analysis
Comparison of Results and Analysis features of SiteSpect and Webtrends Optimize
SiteSpect is great for businesses with available development resources and a need to provide flicker-free performance. Additionally, the month-to-month service model is attractive considering the contract and implementation prices of most of the tool's competitors. If an organization wants to run a lot of tests with a small team of marketers, I wouldn't recommend a tool as complex as SiteSpect. Effective use of the tool requires a lot of technical skill.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is able to intercept the code from your server, inject your code and then it continues on to the end-user's computer with virtually no speed interruptions.
It has several different options for performing A/B tests from regular factors to client-side factors, and origin experiments.
It is extremely flexible and configurable for the needs of your company or organization.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Intuitive test set-up makes for a low learning curve.
Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
SiteSpect recently came out with a feature to test and optimize mobile applications. I have not used this, but it fills an important capability gap with the product I was using at the time.
The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
There's a bit of a steep learning curve, you can't just dive into the program.
It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Our clients who use our fully managed A/B and Multivariate testing services have been extremely happy with the results. Therefore the D&W and SiteSpect partnership continues to flourish. We have no hesitation in recommending the platform and we will continue to invest in our staff to train on this platform for the foreseeable future
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Just need to have your requirements ready such as, what you are expecting from the tool, is there anything specific you want regarding reporting, tracking etc.
I have used all the tools in the market. Sitespect kicks them into the curb based on how easy it is to build variations, and hot it doesnt interfere with client load.
Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Easily test and optimize the effectiveness of landing pages, layouts, variations of copy, different offers, photos, navigation elements, links, buttons, and more – all without having to change your existing site.
So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.