SiteSpect vs Webtrends Optimize

• One of the primary reasons we selected SiteSpect was the fact that the experience is flicker-free. From that standpoint, it is still more capable than any platform we've seen demonstrated.
• SiteSpect is very useful to run "target" type campaigns. For our purposes, we can quickly deploy changes that would require more lengthy core development times.
• SiteSpect's support is top notch, and the tool is so robust that almost any testing scenario can be realized.

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• Intuitive test set-up makes for a low learning curve.
• Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
• Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.

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• SiteSpect has a number of areas that are a bit difficult for users to understand, the main one being traffic allocation. Without getting into a long example the basic fact is that if you have 10 experiments running, it is very possible to have a very difficult time understanding how much traffic is going to each test, which is obviously not ideal for A/B testing. This problem is being addressed and hopefully will be fixed before 2017.
• SiteSpect is very powerful, and it does have a GUI interface to help you make simple changes to your website, however to really use it to its potential, you will need developers who are comfortable with advanced CSS and JavaScript to use it.
• The workflow of setting up experiments in Sitespect is also a little counter-intuitive. This is being addressed and fixed, but as it sits currently it does take some getting used to.

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• The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
• There's a bit of a steep learning curve, you can't just dive into the program.
• It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.

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• Easily test and optimize the effectiveness of landing pages, layouts, variations of copy, different offers, photos, navigation elements, links, buttons, and more – all without having to change your existing site.

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• So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.

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