Skai vs. WordStream Advisor

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Skai
Score 8.8 out of 10
N/A
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
$10,000
Starting Price
WordStream Advisor
Score 7.3 out of 10
N/A
Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for…N/A
Pricing
SkaiWordStream Advisor
Editions & Modules
Kenshoo
$10,000
Starting Price
No answers on this topic
Offerings
Pricing Offerings
SkaiWordStream Advisor
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
SkaiWordStream Advisor
Considered Both Products
Skai

No answer on this topic

WordStream Advisor
Chose WordStream Advisor
WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, …
Chose WordStream Advisor
Affordable, Great Information Resource, Excellent Customer Service, easy, good design, nice reports, multi-dimensional/multi-platform
Top Pros
Top Cons
Features
SkaiWordStream Advisor
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Skai
7.0
10 Ratings
6% below category average
WordStream Advisor
-
Ratings
Data Transfer8.410 Ratings00 Ratings
DSP integration5.65 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Skai
6.1
11 Ratings
25% below category average
WordStream Advisor
-
Ratings
Ad campaign creation7.511 Ratings00 Ratings
Ad deployment7.611 Ratings00 Ratings
Display advertising4.310 Ratings00 Ratings
Ad display and retargeting segmentation4.810 Ratings00 Ratings
Sequence targeting6.29 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Skai
7.2
12 Ratings
7% below category average
WordStream Advisor
-
Ratings
Ad dashboards7.512 Ratings00 Ratings
Ad performance reports9.712 Ratings00 Ratings
Ad conversion tracking6.612 Ratings00 Ratings
Ad attribution reporting7.511 Ratings00 Ratings
Cross-channel ad management5.810 Ratings00 Ratings
Ad forecasting and optimization6.211 Ratings00 Ratings
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SkaiWordStream Advisor
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Score 8.6 out of 10
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Score 8.8 out of 10
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The Trade Desk
The Trade Desk
Score 6.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
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User Ratings
SkaiWordStream Advisor
Likelihood to Recommend
9.1
(17 ratings)
9.1
(23 ratings)
Likelihood to Renew
7.8
(3 ratings)
9.0
(3 ratings)
Usability
9.5
(2 ratings)
-
(0 ratings)
Availability
3.6
(2 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
9.5
(9 ratings)
User Testimonials
SkaiWordStream Advisor
Likelihood to Recommend
Skai
Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
Read full review
WordStream
Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
Read full review
Pros
Skai
  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
Read full review
WordStream
  • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
  • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
  • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
Read full review
Cons
Skai
  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
Read full review
WordStream
  • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
  • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
  • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
Read full review
Likelihood to Renew
Skai
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
Read full review
WordStream
Affordable, useful, informative, easy to use, continually updating and staying current
Read full review
Usability
Skai
Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo
Read full review
WordStream
No answers on this topic
Support Rating
Skai
Very responsive and bring fast answers for problems
Read full review
WordStream
I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
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Alternatives Considered
Skai
I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.
Read full review
WordStream
WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
Read full review
Return on Investment
Skai
  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
Read full review
WordStream
  • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
  • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
  • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
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ScreenShots