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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SocialPilot

    Score8.8 out of 10
    N/ASocialPilot, a group.one solution (acquired 2025) offers a centralized platform for managing different social media channels and publishing across the channels simultaneously.

    $30

    per month

    Zoho Social

    Score9.1 out of 10
    N/AZoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…

    $15

    per month

    Pricing
    SocialPilotZoho Social
    Editions & Modules
    Essentials
    $30.00
    per month 1 user 7 profiles
    Standard
    $50.00
    per month 3 users and 15 profiles
    Premium
    $100.00
    per month 6 users and 25 profiles
    Ultimate
    $200
    per month unlimited users and 50 profiles
    Enterprise
    Contact Sales
    unlimited users and profiles
    Free
    $0
    per month per user
    Standard
    $15
    per month per user
    Professional
    $40
    per month per user
    Premium
    $65
    per month 3 users
    Agency
    $320
    per month 5 users
    Agency Plus
    $460
    per month 5 users
    Offerings
    Pricing Offerings
    SocialPilotZoho Social
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing. Additional users cost $5/user and additional profiles cost $4/profile.Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    SocialPilotZoho Social
    Considered Both Products
    group.one
    No answer on this topic
    Zoho
    Chose Zoho Social
    Wix doesn't offer enough channels, not easy to use. No calendar. Really just promoting blogs or things you put on the Wix website, very limited.
    Hootsuite doesn't give enough value for what it costs.
    SocialPilot connections break between accounts too often, not user friendly.
    Incentivized
    Chose Zoho Social
    Other products solved some of our problems, but Zoho Social has solved them all while being affordable for a small business. Buffer didn't provide the seamless team integration and analytics we were seeking in one plan. SocialPilot's user interface was a bit clunky, and we were …
    Incentivized
    Chose Zoho Social
    More affordable and easier to use
    Incentivized
    Chose Zoho Social
    Kontentino is nothing compared to Zoho Social. It's good for their approval flow of your posts but that's like it. They only show the posts and analytics of the posts you published through their platform and not many to no competitors analytics. Hootsuite is good but …
    Incentivized
    Chose Zoho Social
    Loomly is so far the best out of all the platform options. However, Zoho is a strong contender. Loomly has more features. Pricing also comes into play.
    Incentivized
    Chose Zoho Social
    Zoho Social is more practical. It has the features we need. We just want to share content on our social media accounts and view the post-share stats. The integration process is easy, the sharing process is easy, and these are the key features we need at the moment. Also, we can …
    Incentivized
    Chose Zoho Social
    Zoho Social is easy to use and provides all analytics compared to other social media tools.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    370 Answers
    Delivers good value for the price
    No answers on this topic
    99%
    Delivers good value for the price
    343 Answers
    Happy with the feature set
    No answers on this topic
    98%
    Happy with the feature set
    365 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    327 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    352 Answers
    Features
    SocialPilotZoho Social
    Publishing
    Comparison of Publishing features of SocialPilot and Zoho Social
    Feature
    SocialPilot
    8.0
    4 Ratings
    2% below category average
    Zoho Social
    8.8
    519 Ratings
    8% above category average
    Content planning and scheduling9.04 Ratings9.4517 Ratings
    Workflow management7.04 Ratings8.855 Ratings
    Audience targeting00 Ratings8.4368 Ratings
    Content optimization00 Ratings8.5430 Ratings
    Engagement
    Comparison of Engagement features of SocialPilot and Zoho Social
    Feature
    SocialPilot
    10.0
    4 Ratings
    21% above category average
    Zoho Social
    8.4
    423 Ratings
    3% above category average
    Bulk actions10.04 Ratings9.046 Ratings
    Automated routing and prioritization00 Ratings8.0357 Ratings
    Customer interaction histories00 Ratings8.3396 Ratings
    Marketing
    Comparison of Marketing features of SocialPilot and Zoho Social
    Feature
    SocialPilot
    2.0
    4 Ratings
    118% below category average
    Zoho Social
    8.3
    370 Ratings
    7% above category average
    Content marketing2.04 Ratings8.5358 Ratings
    Paid media management2.04 Ratings00 Ratings
    Lead generation00 Ratings8.0283 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of SocialPilot and Zoho Social
    Feature
    SocialPilot
    9.0
    4 Ratings
    8% above category average
    Zoho Social
    9.2
    508 Ratings
    10% above category average
    Twitter10.04 Ratings9.2454 Ratings
    Facebook10.04 Ratings9.3495 Ratings
    LinkedIn10.04 Ratings9.3447 Ratings
    Instagram6.04 Ratings9.2426 Ratings
    Pinterest9.03 Ratings00 Ratings
    Google+00 Ratings9.0290 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of SocialPilot and Zoho Social
    Feature
    SocialPilot
    10.0
    3 Ratings
    26% above category average
    Zoho Social
    8.4
    416 Ratings
    8% above category average
    Campaign success analytics10.03 Ratings8.8412 Ratings
    Real-time tracking10.02 Ratings9.047 Ratings
    Competitor analysis00 Ratings7.4256 Ratings
    Account management
    Comparison of Account management features of SocialPilot and Zoho Social
    Feature
    SocialPilot
    7.5
    4 Ratings
    6% below category average
    Zoho Social
    9.1
    456 Ratings
    14% above category average
    Role-based user permissions & privileges9.04 Ratings9.1361 Ratings
    Mobile access6.04 Ratings9.2433 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of SocialPilot and Zoho Social
    Feature
    SocialPilot
    -
    Ratings
    Zoho Social
    8.8
    442 Ratings
    14% above category average
    Sentiment analysis00 Ratings8.4315 Ratings
    Broad channel coverage00 Ratings9.1437 Ratings
    Best Alternatives
    SocialPilotZoho Social
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SocialPilotZoho Social
    Likelihood to Recommend
    8.0
    (4 ratings)
    9.2
    (523 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.3
    (15 ratings)
    Usability
    8.0
    (3 ratings)
    9.3
    (351 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (2 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (3 ratings)
    Support Rating
    10.0
    (2 ratings)
    9.3
    (220 ratings)
    Online Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.4
    (5 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    3.6
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    User Testimonials
    SocialPilotZoho Social
    Likelihood to Recommend
    group.one
    Content creators who want to be everywhere at once with limited time! Or those who really see the importance in a content calendar (I know for most it's important - for me, not so much)
    Incentivized
    Read full review
    Zoho
    Zoho Social excels at multi-channel social media management with intuitive scheduling and analytics. The platform integrates seamlessly with CRM, enabling personalized customer engagement. Best suited for small-to-medium businesses managing multiple social accounts. However, advanced AI-driven insights and competitor analysis features could be enhanced. The reporting dashboard is comprehensive but could use more customization options for enterprise teams.
    Read full review
    Pros
    group.one
    • Scheduled Posting
    • Multi Platform Posting
    • Analytics and Reporting
    • Multi User Accounts with different user privileges
    Read full review
    Zoho
    • Professional precision needed to align our content strategy with specific target groups.
    • The process of ensuring content is consumed by the right audience at the right time is key to our growth.
    • Platform is a vital tool for scaling our mission.
    Read full review
    Cons
    group.one
    • [I feel] Instagram analytics are lacking
    • The free plan is not complete
    Incentivized
    Read full review
    Zoho
    • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
    • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
    • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
    Incentivized
    Read full review
    Likelihood to Renew
    group.one
    No answers on this topic
    Zoho
    Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
    Read full review
    Usability
    group.one
    Due to the huge advancements in AI now, while I still love SocialPilot and have no intention of leaving, I'm excited and hopeful that SocialPilot is working on more AI integrations to build up this platform as a better, well-rounded tool for creators. For example, Beacons is inspirational regarding the all-in-one tools (not the same, nor a competitor, but worth checking out).
    Incentivized
    Read full review
    Zoho
    It logs you in directly to the screen you need to use, and our use reason of this software is to share posts on our social media accounts at one place. It also warns you about platform specific issues as you prepare your post. Its integration interfaces are great, easy to use, and have clear and helpful instructions.
    Read full review
    Support Rating
    group.one
    I've not had to use support
    Read full review
    Zoho
    I rate the customer support as outstanding. The assistance provided by the support team has been consistently prompt, knowledgeable, and attentive to our needs. Whenever we've encountered issues or had questions, they have swiftly addressed them, guiding us through solutions and ensuring a smooth experience. Their dedication to resolving concerns reflects their commitment to customer satisfaction, and I am thoroughly impressed with the level of support we have received.
    Read full review
    Alternatives Considered
    group.one
    Incentivized
    Read full review
    Zoho
    Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
    Read full review
    Return on Investment
    group.one
    • Scheduling and posting in bulk
    • Saves time through content recycling
    • The affordable marketing solutions have promoted the business
    Incentivized
    Read full review
    Zoho
    • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
    • Having all my social accounts in one place saves me time.
    • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
    Read full review
    ScreenShots

    SocialPilot Screenshots

    Screenshot of CalendarScreenshot of AnalyticsScreenshot of DashboardScreenshot of LibrariesScreenshot of Post ComposerScreenshot of Social Inbox

    Zoho Social Screenshots

    Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.