TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Sprinklr Service

    Score7.9 out of 10
    N/ASprinklr Service is a Contact Center platform for managing customer interactions across more than 30 voice, social, and digital channels. It centralizes conversation history and customer context as interactions move among email, chat, voice, and social channels. The platform includes embedded AI for intent classification, routing, agent assistance, quality review, and self-service automation. Sprinklr Service also supports Conversational AI, Social Media Customer Service,…N/A

    TechTarget Priority Engine

    Score10 out of 10
    N/APriority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
    Pricing
    Sprinklr ServiceTechTarget Priority Engine
    Editions & Modules
    Sprinklr Service
    Custom, quote-based pricing
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    Sprinklr ServiceTechTarget Priority Engine
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Sprinklr ServiceTechTarget Priority Engine
    Considered Both Products
    Sprinklr
    No answer on this topic
    TechTarget
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    88%
    Would buy again
    14 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    88%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    100%
    Implementation went as expected
    5 Answers
    Features
    Sprinklr ServiceTechTarget Priority Engine
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Sprinklr Service and TechTarget Priority Engine
    Feature
    Sprinklr Service
    -
    Ratings
    TechTarget Priority Engine
    10.0
    9 Ratings
    12% above category average
    Contact information00 Ratings10.09 Ratings
    Company information00 Ratings10.09 Ratings
    Industry information00 Ratings10.09 Ratings
    Intent Data
    Comparison of Intent Data features of Sprinklr Service and TechTarget Priority Engine
    Feature
    Sprinklr Service
    -
    Ratings
    TechTarget Priority Engine
    7.5
    8 Ratings
    7% below category average
    Web Personalization00 Ratings7.06 Ratings
    3rd party intent signals00 Ratings10.08 Ratings
    Downstream intent signals00 Ratings5.74 Ratings
    Account identification00 Ratings10.08 Ratings
    Buyer journey tracking00 Ratings10.08 Ratings
    Revenue forecasts00 Ratings4.03 Ratings
    Audience segmentation00 Ratings5.55 Ratings
    Conversion optimization00 Ratings5.36 Ratings
    Content Syndication00 Ratings10.06 Ratings
    Best Alternatives
    Sprinklr ServiceTechTarget Priority Engine
    Small Businesses
    Fin
    Score8.8 out of 10
    No answers on this topic
    Medium-sized Companies
    Fin
    Score8.8 out of 10
    Bombora
    Score8.8 out of 10
    Enterprises
    No answers on this topic
    Bombora
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Sprinklr ServiceTechTarget Priority Engine
    Likelihood to Recommend
    9.0
    (26 ratings)
    10.0
    (16 ratings)
    Likelihood to Renew
    7.5
    (7 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (4 ratings)
    10.0
    (1 ratings)
    Availability
    9.9
    (3 ratings)
    -
    (0 ratings)
    Performance
    9.9
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (10 ratings)
    7.7
    (2 ratings)
    In-Person Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Sprinklr ServiceTechTarget Priority Engine
    Likelihood to Recommend
    Sprinklr
    Sprinklr Service has always been well-suited for all of the work we do. As it's all social media content, and most require responses or escalations, Sprinklr Service covers all of that. The only time I think we wouldn't need it is if we were working with a much smaller client who didn't need us to have eyes on so many platforms at once.
    Incentivized
    Read full review
    TechTarget
    TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
    Incentivized
    Read full review
    Pros
    Sprinklr
    • Automated routing to appropriate teams
    • Automated notifications for certain types of content or posts from certain users
    • The reporting options are fantastic.
    • We've integrated a chatbot seamlessly with Sprinklr modern care so our team members can pick up a conversation if our bot isn't able to provide an answer.
    Incentivized
    Read full review
    TechTarget
    • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
    • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
    • TechTarget provides current tech stack for companies that I'm researching.
    Incentivized
    Read full review
    Cons
    Sprinklr
    • I find it difficult to dive into analytics for each social post. The reporting tool gives me an overview of the channels but I would love to look at a breakdown of each post performance.
    • You currently can't add closed caption subtitles to videos uploaded through Sprinklr so this results in having to revert to the native platform.
    • I would love to be able to set up a newsfeed that includes posts from a number of our partner accounts, so I can keep up to date with what they're posting.
    Incentivized
    Read full review
    TechTarget
    • It is not particularly intuitive
    • Too many steps to get where I need to go
    • Needs to provide more depth to help determine urgency and intent to buy
    • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
    Incentivized
    Read full review
    Likelihood to Renew
    Sprinklr
    The biggest reason we renewed, and kept up with Sprinklr Modern Care is because it is an active community and there is customer buy-in already. They continue to update and improve the product, but more importantly, the customers are using it. It's easy to switch products when it's not an active component in your daily structure, but switching and migrating the data or providing alternatives becomes difficult when customers have grown accustomed to a specific experience. As long as they continue to improve the available features and the community stays active, renewed use will continue.
    Incentivized
    Read full review
    TechTarget
    No answers on this topic
    Usability
    Sprinklr
    I've spent year designing products so I'm a tough judge when it comes to other solutions. It's clear that Sprinklr Modern Care was designed for the average online consumer with a very user friendly interface. They have made improvements to the admin tools to make that area of the product easier to use as well.
    Read full review
    TechTarget
    Usability is great, we would love to see how strong the intent is for every keywords
    Incentivized
    Read full review
    Reliability and Availability
    Sprinklr
    No issues with system availability. They manage updates in off-peak hours and I usually don't notice the changes until I log into the system the next day.
    Read full review
    TechTarget
    No answers on this topic
    Performance
    Sprinklr
    Performance is great and is not negatively effecting our processes. We have to make sure it doesn't effect out load times. Not currently seeing any issues with widgets affecting page load times.
    Read full review
    TechTarget
    No answers on this topic
    Support Rating
    Sprinklr
    I know the Sprinklr conference calls have been helpful, but sometimes submitting a ticket can be a little daunting. In the past, we've included information in screenshots that are then asked for by a member of the support staff. The turnaround time has been between 3 days, which isn't horrible.
    Incentivized
    Read full review
    TechTarget
    I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
    Incentivized
    Read full review
    In-Person Training
    Sprinklr
    Our customer support team went through in-person training. I am not unable to rate.
    Read full review
    TechTarget
    No answers on this topic
    Implementation Rating
    Sprinklr
    Basic setup took me less than 30 minutes. This includes initial configuration, putting in the initial content, and getting the look-and-feel customized. The domain routing took the normal lag time any other website or blogging service. The really important thing was to get the user accounts setup and begin seeding the system with content before a public launch.
    Read full review
    TechTarget
    No answers on this topic
    Alternatives Considered
    Sprinklr
    First, we had a social studio which was good in terms of functionalities but slow. After that, we had the chance to use Talkwalker & social bakers which were good tools yet not enough compares to Sprinklr
    Incentivized
    Read full review
    TechTarget
    TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
    Incentivized
    Read full review
    Return on Investment
    Sprinklr
    • Increased employee efficiency: Having a clear, one-stop "shop" where users can leave feedback, ask questions, and find bug fixes or workarounds has saved me (and other community managers at my company) loads of time that was once spent responding to numerous emails on an individual basis.
    • Better customer service: Since everyone in the company is alerted of what's being written on our forum, it's easy to spot a high-priority issue, delegate to the person in charge, resolve it, and respond as soon as possible.
    Incentivized
    Read full review
    TechTarget
    • It is best when used in conjunction with all of our other tooling and not used alone
    • It has enabled my team to have a better feel for what is happening at a prospect's company
    • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
    Incentivized
    Read full review
    ScreenShots