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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Tableau Desktop

    Score8.6 out of 10
    N/ATableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.

    $1,380

    per year (purchased via a Creator license)

    Tealium Customer Data Hub

    Score8.7 out of 10
    Enterprise companies (1,001+ employees)
    The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A
    Pricing
    Tableau DesktopTealium Customer Data Hub
    Editions & Modules
    Tableau Creator License
    $115
    per month (billed annually) per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Tableau DesktopTealium Customer Data Hub
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAll pricing plans are billed annually. A Creator license includes Tableau Desktop, Tableau Prep Builder, and Tableau Pulse. Discounts sometimes available for volume.—
    More Pricing Information
    Community Pulse
    Tableau DesktopTealium Customer Data Hub
    Considered Both Products
    Tableau
    No answer on this topic
    Tealium
    Chose Tealium Customer Data Hub
    Great customer service. GTM has no support whatsoever. Tealium Customer Data Hub is very customizable to our needs and can send information back and forth. Easy implementable if you know the technology
    Incentivized
    Chose Tealium Customer Data Hub
    Tealium is better than Google Tag Manager from every angle:
    • Tealium offers world class support while GTM has no support.
    • Tealium offers the ability to fully customize the data being collected and sent to tags.
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    52 Answers
    99%
    Would buy again
    82 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    50 Answers
    97%
    Delivers good value for the price
    67 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    55 Answers
    98%
    Happy with the feature set
    81 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    38 Answers
    93%
    Lived up to sales and marketing promises
    53 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    44 Answers
    87%
    Implementation went as expected
    60 Answers
    Features
    Tableau DesktopTealium Customer Data Hub
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Tableau Desktop and Tealium Customer Data Hub
    Feature
    Tableau Desktop
    8.5
    175 Ratings
    4% above category average
    Tealium Customer Data Hub
    -
    Ratings
    Pixel Perfect reports8.0145 Ratings00 Ratings
    Customizable dashboards9.2174 Ratings00 Ratings
    Report Formatting Templates8.1151 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Tableau Desktop and Tealium Customer Data Hub
    Feature
    Tableau Desktop
    8.5
    172 Ratings
    6% above category average
    Tealium Customer Data Hub
    -
    Ratings
    Drill-down analysis8.6167 Ratings00 Ratings
    Formatting capabilities8.6170 Ratings00 Ratings
    Integration with R or other statistical packages8.1126 Ratings00 Ratings
    Report sharing and collaboration8.6165 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Tableau Desktop and Tealium Customer Data Hub
    Feature
    Tableau Desktop
    8.5
    166 Ratings
    3% above category average
    Tealium Customer Data Hub
    -
    Ratings
    Publish to Web8.1155 Ratings00 Ratings
    Publish to PDF8.2154 Ratings00 Ratings
    Report Versioning8.6120 Ratings00 Ratings
    Report Delivery Scheduling8.6128 Ratings00 Ratings
    Delivery to Remote Servers9.078 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Tableau Desktop and Tealium Customer Data Hub
    Feature
    Tableau Desktop
    8.4
    164 Ratings
    5% above category average
    Tealium Customer Data Hub
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)8.7162 Ratings00 Ratings
    Location Analytics / Geographic Visualization8.6156 Ratings00 Ratings
    Predictive Analytics8.7131 Ratings00 Ratings
    Pattern Recognition and Data Mining7.87 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Tableau Desktop and Tealium Customer Data Hub
    Feature
    Tableau Desktop
    9.1
    149 Ratings
    7% above category average
    Tealium Customer Data Hub
    -
    Ratings
    Multi-User Support (named login)9.1145 Ratings00 Ratings
    Role-Based Security Model9.1125 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)8.9136 Ratings00 Ratings
    Report-Level Access Control9.210 Ratings00 Ratings
    Single Sign-On (SSO)9.383 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Tableau Desktop and Tealium Customer Data Hub
    Feature
    Tableau Desktop
    7.9
    141 Ratings
    2% above category average
    Tealium Customer Data Hub
    -
    Ratings
    Responsive Design for Web Access8.6130 Ratings00 Ratings
    Mobile Application7.5101 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.5122 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Tableau Desktop and Tealium Customer Data Hub
    Feature
    Tableau Desktop
    7.7
    67 Ratings
    1% below category average
    Tealium Customer Data Hub
    -
    Ratings
    REST API8.459 Ratings00 Ratings
    Javascript API7.653 Ratings00 Ratings
    iFrames6.751 Ratings00 Ratings
    Java API8.048 Ratings00 Ratings
    Themeable User Interface (UI)7.154 Ratings00 Ratings
    Customizable Platform (Open Source)8.548 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Tableau Desktop and Tealium Customer Data Hub
    Feature
    Tableau Desktop
    -
    Ratings
    Tealium Customer Data Hub
    8.2
    12 Ratings
    0% below category average
    Tag library00 Ratings9.012 Ratings
    Tag variable mapping00 Ratings8.012 Ratings
    Ease of writing custom tags00 Ratings8.012 Ratings
    Rules-driven tag execution00 Ratings9.112 Ratings
    Tag performance monitoring00 Ratings4.311 Ratings
    Page load times00 Ratings8.911 Ratings
    Mobile app tagging00 Ratings8.05 Ratings
    Library of JavaScript extensions00 Ratings9.911 Ratings
    Best Alternatives
    Tableau DesktopTealium Customer Data Hub
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    Cyfe
    Score4 out of 10
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    Score8.4 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    Jaspersoft Community Edition
    Score7 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Tableau DesktopTealium Customer Data Hub
    Likelihood to Recommend
    9.1
    (204 ratings)
    8.5
    (131 ratings)
    Likelihood to Renew
    7.5
    (41 ratings)
    9.2
    (20 ratings)
    Usability
    8.4
    (73 ratings)
    9.0
    (12 ratings)
    Availability
    10.0
    (11 ratings)
    9.0
    (2 ratings)
    Performance
    8.0
    (10 ratings)
    9.0
    (4 ratings)
    Support Rating
    1.0
    (57 ratings)
    8.4
    (84 ratings)
    In-Person Training
    9.4
    (4 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (5 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    8.0
    (34 ratings)
    10.0
    (2 ratings)
    Configurability
    7.0
    (3 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Data Sharing and Collaboration
    8.4
    (115 ratings)
    -
    (0 ratings)
    Data Sources
    7.9
    (115 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    9.0
    (4 ratings)
    9.0
    (2 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Tableau DesktopTealium Customer Data Hub
    Likelihood to Recommend
    Tableau
    The best scenario is definitely to collect data from several sources and create dedicated dashboards for specific recipients. However, I miss the possibility of explaining these reports in more detail. Sometimes, we order a report, and after half a year, we don't remember the meaning of some data (I know it's our fault as an organization, but the tool could force better practices).
    Incentivized
    Read full review
    Tealium
    Well suited: Any company that has a variety of data interspersed across multiple systems and is trying to get a more unified understanding of their customer profile—that enriched customer view of having all these disparate data sources and wanting to bring them together in a relatively seamless manner, and then having that more nuanced understanding of the entirety of the customer and being able to action off of it. Which again, I feel like is a core marketing use case.
    Incentivized
    Read full review
    Pros
    Tableau
    • An excellent tool for data visualization, it presents information in an appealing visual format—an exceptional platform for storing and analyzing data in any size organization.
    • Through interactive parameters, it enables real-time interaction with the user and is easy to learn and get support from the community.
    Incentivized
    Read full review
    Tealium
    • Activation in real time - it's really good and you can literally see the information being activated in all other technologies that my clients use, like TikTok, Facebook, Google, et cetera. At the time that a client arrives on your website, you have instant data to enrich the profiles and activate on this channel. So this is really good and it's something that Tealium give us the control in order to do that.
    • The other thing is that you have the power to choose what data you want to collect and what data you do not want to collect. Tealium is particularly very good on doing that.
    Incentivized
    Read full review
    Cons
    Tableau
    • Pricing should be more user-friendly and usage-driven
    • Making edits to the production reports is fairly tough and has a vast scope of additional capabilities
    • Tableau Desktop should be able to differentiate itself from the Tableau server else there is no major meaning of two different products being offered
    Read full review
    Tealium
    • Audiences—don't they technically exist in Tealium? They are just streamed—no count, no backfill, etc.
    • Working backward to identify issues involves lots of clicking in the UI, going from audience to audience attribute, badge to event attribute, and so on.
    • You have to wait for a Real-Time event to see the payload. There is no sample or other option.
    Incentivized
    Read full review
    Likelihood to Renew
    Tableau
    Our use of Tableau Desktop is still fairly low, and will continue over time. The only real concern is around cost of the licenses, and I have mentioned this to Tableau and fully expect the development of more sensible models for our industry. This will remove any impediment to expansion of our use.
    Incentivized
    Read full review
    Tealium
    I already know that my company has no plans to discontinue use of Tealium. We are heavily reliant on it due to a huge number of product teams and developers we would have to work with to place tags across many pages. Tealium is already there on the pages, and our application/product teams are familiar with how to integrate it. It is just the simplest way to ensure that new data requirements are implemented in a timely manner.
    Incentivized
    Read full review
    Usability
    Tableau
    Tableau Desktop has proven to be a lifesaver in many situations. Once we've completed the initial setup, it's simple to use. It has all of the features we need to quickly and efficiently synthesize our data. Tableau Desktop has advanced capabilities to improve our company's data structure and enable self-service for our employees.
    Read full review
    Tealium
    Once you understand how it works and how to implement things, it is a dream and very user friendly. There is the initial learning curve but there are oceans of helpers available to you to help you bridge that initial gap and get going. Take the time to learn it up front and you will never have any problems. And support is great and available to answer questions
    Incentivized
    Read full review
    Reliability and Availability
    Tableau
    When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
    Read full review
    Tealium
    It's been flawless as far as I am concerned.
    Incentivized
    Read full review
    Performance
    Tableau
    Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
    Incentivized
    Read full review
    Tealium
    Sometimes publishing can take longer than expected
    Incentivized
    Read full review
    Support Rating
    Tableau
    Tableau support has been extremely responsive and willing to help with all of our requests. They have assisted with creating advanced analysis and many different types of custom icons, data formatting, formulas, and actions embedded into graphs. Tableau offers a weekly presentation of features and assists with internal company projects.
    Incentivized
    Read full review
    Tealium
    The support team often is so quick to respond and so helpful when it comes to working with the needs of my clients and being able to resolve potential shortcomings or technical issues or surrounding the tool. There have been times more recently that I’ve gotten more generic service rather than the tailored experience that I have come to expect.
    Incentivized
    Read full review
    In-Person Training
    Tableau
    It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
    Read full review
    Tealium
    No answers on this topic
    Online Training
    Tableau
    I think the training was good overall, but it was maybe stating the obvious things that a tech savvy young engineer would be able to pick up themselves too. However, the example work books were good and Tableau web community has helped me with many problems
    Incentivized
    Read full review
    Tealium
    Did what we needed to onboard us onto the platform
    Incentivized
    Read full review
    Implementation Rating
    Tableau
    Again, training is the key and the company provides a lot of example videos that will help users discover use cases that will greatly assist their creation of original visualizations. As with any new software tool, productivity will decline for a period. In the case of Tableau, the decline period is short and the later gains are well worth it.
    Incentivized
    Read full review
    Tealium
    Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
    Incentivized
    Read full review
    Alternatives Considered
    Tableau
    I have used Power BI as well, the pricing is better, and also training costs or certifications are not that high. Since there is python integration in Power BI where I can use data cleaning and visualizing libraries and also some machine learning models. I can import my python scripts and create a visualization on processed data.
    Incentivized
    Read full review
    Tealium
    Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is Audience Segmentation, and we are looking for a one touch solution, without a lot of the work since the data is already there.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Tableau
    No answers on this topic
    Tealium
    Like anything it could be cheaper but we still feel we get value from it.
    Incentivized
    Read full review
    Scalability
    Tableau
    Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
    Read full review
    Tealium
    Never had an issue, scales as we use it.
    Incentivized
    Read full review
    Professional Services
    Tableau
    No answers on this topic
    Tealium
    Very easy to work with and relatively cost effective
    Incentivized
    Read full review
    Return on Investment
    Tableau
    • Tableau was acquired years ago, and has provided good value with the content created.
    • Ongoing maintenance costs for the platform, both to maintain desktop and server licensing has made the continuing value questionable when compared to other offerings in the marketplace.
    • Users have largely been satisfied with the content, but not with the overall performance. This is due to a combination of factors including the performance of the Tableau engines as well as development deficiencies.
    Incentivized
    Read full review
    Tealium
    • There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
    • A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.
    Incentivized
    Read full review
    ScreenShots

    Tealium Customer Data Hub Screenshots

    Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard