Likelihood to Recommend TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
Read full review Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
Read full review Pros Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution. I don't know of another alternative source, but TechTarget provides data on content that people are researching. TechTarget provides current tech stack for companies that I'm researching. Read full review Serving account targeted ads across a wide range of display ad providers Matching account based browsing data to target lists Identifying need and interest in particular accounts with intent data Identifying anonymous web traffic on our site from target accounts Reporting on ABM activity and metrics Read full review Cons It is not particularly intuitive Too many steps to get where I need to go Needs to provide more depth to help determine urgency and intent to buy Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end. Read full review Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products. Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform. Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them. There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product). Read full review Likelihood to Renew Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
Read full review Support Rating I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Read full review Alternatives Considered TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
Read full review Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in
HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
Read full review Return on Investment It is best when used in conjunction with all of our other tooling and not used alone It has enabled my team to have a better feel for what is happening at a prospect's company It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages Read full review Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement. 900% increase in deal size after using chat with our advertising campaigns 50% higher attendance for our events when leveraging our intent data for targeting Read full review ScreenShots Terminus ABM Platform Screenshots