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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    TechTarget Priority Engine

    Score10 out of 10
    N/APriority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A

    Zendesk Suite

    Score8.5 out of 10
    N/AZendesk is a customer support solution with built-in ticketing, conversational messaging, and live chat, designed to help businesses of all sizes and industries deliver personalized service at scale. Zendesk's AI agents are trained in CX to help Service teams resolve customer issues faster and more accurately while still providing a human-centered experience. Zendesk ultimately aims to help businesses improve time to value, reduce effort per ticket, and keep costs low.

    $69

    per month per agent

    Pricing
    TechTarget Priority EngineZendesk Suite
    Editions & Modules
    No answers on this topic
    Suite Team
    $69
    per month per agent
    Suite Growth
    $115
    per month per agent
    Suite Professional
    $149
    per month per agent
    Suite Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    TechTarget Priority EngineZendesk Suite
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—20% discount available with annual pricing.
    More Pricing Information
    Community Pulse
    TechTarget Priority EngineZendesk Suite
    Considered Both Products
    TechTarget
    No answer on this topic
    Zendesk
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    14 Answers
    87%
    Would buy again
    123 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    8 Answers
    85%
    Delivers good value for the price
    108 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    14 Answers
    92%
    Happy with the feature set
    131 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    85%
    Lived up to sales and marketing promises
    82 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    85%
    Implementation went as expected
    94 Answers
    Features
    TechTarget Priority EngineZendesk Suite
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of TechTarget Priority Engine and Zendesk Suite
    Feature
    TechTarget Priority Engine
    10.0
    9 Ratings
    12% above category average
    Zendesk Suite
    -
    Ratings
    Contact information10.09 Ratings00 Ratings
    Company information10.09 Ratings00 Ratings
    Industry information10.09 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of TechTarget Priority Engine and Zendesk Suite
    Feature
    TechTarget Priority Engine
    7.5
    8 Ratings
    7% below category average
    Zendesk Suite
    -
    Ratings
    Web Personalization7.06 Ratings00 Ratings
    3rd party intent signals10.08 Ratings00 Ratings
    Downstream intent signals5.74 Ratings00 Ratings
    Account identification10.08 Ratings00 Ratings
    Buyer journey tracking10.08 Ratings00 Ratings
    Revenue forecasts4.03 Ratings00 Ratings
    Audience segmentation5.55 Ratings00 Ratings
    Conversion optimization5.36 Ratings00 Ratings
    Content Syndication10.06 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of TechTarget Priority Engine and Zendesk Suite
    Feature
    TechTarget Priority Engine
    -
    Ratings
    Zendesk Suite
    8.6
    187 Ratings
    5% above category average
    Organize and prioritize service tickets00 Ratings9.1186 Ratings
    Expert directory00 Ratings7.9127 Ratings
    Subscription-based notifications00 Ratings8.4130 Ratings
    ITSM collaboration and documentation00 Ratings7.8131 Ratings
    Ticket creation and submission00 Ratings9.3186 Ratings
    Ticket response00 Ratings9.0185 Ratings
    Self Help Community
    Comparison of Self Help Community features of TechTarget Priority Engine and Zendesk Suite
    Feature
    TechTarget Priority Engine
    -
    Ratings
    Zendesk Suite
    8.5
    169 Ratings
    6% above category average
    External knowledge base00 Ratings8.5163 Ratings
    Internal knowledge base00 Ratings8.4156 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of TechTarget Priority Engine and Zendesk Suite
    Feature
    TechTarget Priority Engine
    -
    Ratings
    Zendesk Suite
    8.4
    182 Ratings
    5% above category average
    Customer portal00 Ratings9.1150 Ratings
    IVR00 Ratings8.076 Ratings
    Social integration00 Ratings7.4119 Ratings
    Email support00 Ratings9.2178 Ratings
    Help Desk CRM integration00 Ratings8.4138 Ratings
    Best Alternatives
    TechTarget Priority EngineZendesk Suite
    Small Businesses
    No answers on this topic
    Help Scout
    Score9.3 out of 10
    Medium-sized Companies
    Bombora
    Score8.8 out of 10
    LiveAgent
    Score8.8 out of 10
    Enterprises
    Bombora
    Score8.8 out of 10
    Front
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    TechTarget Priority EngineZendesk Suite
    Likelihood to Recommend
    10.0
    (16 ratings)
    8.7
    (225 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (43 ratings)
    Usability
    10.0
    (1 ratings)
    8.6
    (98 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (14 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (11 ratings)
    Support Rating
    7.7
    (2 ratings)
    5.5
    (31 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (10 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (19 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (4 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    TechTarget Priority EngineZendesk Suite
    Likelihood to Recommend
    TechTarget
    TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
    Incentivized
    Read full review
    Zendesk
    Zendesk is good for small teams where work is not passed along to internal teams or situations where escalations lead to further customer interactions and no further oversight is needed. It is weak as a product for larger and medium-sized companies, where processes are in place that are not aligned with its workflow, as it is a very rigid tool.
    Incentivized
    Read full review
    Pros
    TechTarget
    • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
    • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
    • TechTarget provides current tech stack for companies that I'm researching.
    Incentivized
    Read full review
    Zendesk
    • Merging of the tickets with similar issues, it is easy to avoid confusion
    • Al global team somehow gets connected with different ways like Slack, with the Zendesk Suite which is so easier to highlight & the issue quickly
    • The best thing is that this tool gives you to send the message via chat-, email, call through the one single platform
    • Now AI has been added so it works good
    Incentivized
    Read full review
    Cons
    TechTarget
    • It is not particularly intuitive
    • Too many steps to get where I need to go
    • Needs to provide more depth to help determine urgency and intent to buy
    • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
    Incentivized
    Read full review
    Zendesk
    • Is there a way for AEs and CSMs to be informed in a weekly summary of all their accounts and any tickets? Example: Disney submitted a ticket on XYZ. Google has an urgent issue on X still unresolved.
    • Is there a way for CSMs or AEs to have a Dashboard that's specific to their accounts instead of seeing all the tickets in the queue that are not relevant to them?
    Incentivized
    Read full review
    Likelihood to Renew
    TechTarget
    No answers on this topic
    Zendesk
    Zendesk is an amazing tool for communicating with your customers easily. The communication tickets from sellers to us or from us to sellers are stored, and there are statuses used to make communication easy. We have internal conversations between departments, linked with useful software such as Zingtree, Talkdesk, and Webs.
    Incentivized
    Read full review
    Usability
    TechTarget
    Usability is great, we would love to see how strong the intent is for every keywords
    Incentivized
    Read full review
    Zendesk
    Pros: The agent interface is sleek, contemporary, and relatively easy to learn compared to many other enterprise tools. For common tasks, admins are given point-and-click options- adding fields, modifying workflows, constructing macros. The knowledge base (Guide) editor is easy to use for non-developers. Drawbacks: Once you move past the initial things - complex automations, reporting/analytics in Explore, and/or customizations integrating the API, it requires much more advanced training to use successfully. Navigating between the different modules (Support, Explore, Chat, Guide) can feel very disconnected; often you are reminded that it really is a "suite" of products brought together -not really one unified platform. If you're using multiple brands managing simultaneous support tickets, or heavily customizing workflows to meet your brand, you may run into a bit of struggle with usability. So: it's a lot more user friendly than the palaces (Salesforce Service Cloud, ServiceNow), but is not used as quickly or with as much streamlined flow as a product made for a small shop. So if you are looking for a great balance, this is a good option if you are a net new organization or an organization on their way to scaling from 15 - 50 employee. Expect some elbow grease from the admin team once learning, adapting, and working efficiently once you move past the basics with your support tickets and initial customizations.
    Incentivized
    Read full review
    Reliability and Availability
    TechTarget
    No answers on this topic
    Zendesk
    In the past year, I'd say I have only noticed maybe two hours total of downtime in my own usage. Very minimal.
    Read full review
    Performance
    TechTarget
    No answers on this topic
    Zendesk
    There has been minor performance degradation on a very few days out of the two years I have been using the product.
    Read full review
    Support Rating
    TechTarget
    I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
    Incentivized
    Read full review
    Zendesk
    We rarely need to contact their support team, but when we do they are responsive. However there have been notable times when communication between myself and the support rep was challenging despite me providing clear explanation of the issue, screenshots, and a thorough explanation of the goal we hope to achieve. It took several back and forth attempt, on a few occasions, to get resolution on an otherwise simple request
    Read full review
    Online Training
    TechTarget
    No answers on this topic
    Zendesk
    Zendesk has tons of available material for training - videos, webinars, articles, etc. The only reason this is not a 10 is because it can be hard to figure out how to navigate to these things and find what you are looking for.
    Read full review
    Implementation Rating
    TechTarget
    No answers on this topic
    Zendesk
    I was very satisfied. They have a free trial for 30 days and I recommend you do that and use it. It is very easy to get started with the basics and the build on over time.

    The only thing technically complex was single sign-on and integration to Salesforce.com required some tweaks – otherwise setting up system was very easy
    Read full review
    Alternatives Considered
    TechTarget
    TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
    Incentivized
    Read full review
    Zendesk
    At the time of evaluation, Dynamics had extremely limited knowledge and support capabilities. The UI is clunky, and reporting requires a deep understanding of the underlying data structure. Ongoing maintenance was costly and didn't provide a positive ROI in any sense of the term.
    Incentivized
    Read full review
    Scalability
    TechTarget
    No answers on this topic
    Zendesk
    WHY we will use Zendesk in HR and PD internally
    Incentivized
    Read full review
    Return on Investment
    TechTarget
    • It is best when used in conjunction with all of our other tooling and not used alone
    • It has enabled my team to have a better feel for what is happening at a prospect's company
    • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
    Incentivized
    Read full review
    Zendesk
    • More than anything, provided a boost to our perceived professionalism. The portal is a massive improvement on email only support.
    • Workflow optimization via macros and automations has enhanced response times and raise our 'first call resolution' metric.
    • Speaking of metrics; having them at all! Before Zendesk Suite we were email only so had no insight into agent and vendor performance.
    Incentivized
    Read full review
    ScreenShots

    Zendesk Suite Screenshots

    Screenshot of the Zendesk Agent WorkspaceScreenshot of Omnichannel MessagingScreenshot of Zendesk TicketingScreenshot of Bots powered by Zendesk AIScreenshot of Tone shift with Zendesk AIScreenshot of Zendesk ticketing side conversations