TrueCommerce vs. VerticalResponse

If you want to sell online and need a platform, you should select Nexternal. If it is within your budget and you want to have success, Nexternal is the way to go. Since switching to Nexternal from Kreck, our online sales have more than tripled!

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For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing

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• Page layout.
• Processing purchases.
• Ease of creation.

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• I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
• We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
• The dashboard is functional and easy to find when you need with a quick search.

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• Nexternal is hosted solution which means much of the source code is protected and inaccessible. For clients looking to fully customize the user experience, there are some limitations, with any hosted solution, that must be considered.
• Nexternal doesn't have a built in wish list feature. They did partner with a 3rd party vendor, and now offer the base functionality; however, for clients whose needs center on the capabilities of a wish list, this feature must be closely considered.
• Nexternal's monthly fees are structured in such a way that they scale based on sales. This can be an affordable set up for a majority, but a deterrent for others. That said, the phrase 'you get what you pay for' rings true for ecommerce platforms as well. As I've mentioned perhaps too many times already, the level of reliable support combined with the user-friendly, secure platform are worth it.

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• The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
• Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.

I no longer work in a company that would utilize it.

Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.

I love the control and attention to detail that this system has. Don't be intimidated by it. Keep playing with it, ask questions, and get to know the program. You will grow to absolutely love and understand it.

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I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much

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Never had an issue with uptime

No issues

We've worked with ecommerce providers for over 12 years, and we have yet to find another solution that provides the same level of responsiveness and accessibility as Nexternal's account representatives.

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At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor

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Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand

I had help from start to finish. Doreen, my rep, was very patient, concise, clear, and she has always had the answers I need. Setting up your store is time consuming at first, but with the support system that Nexternal offers, it is painless.

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Salesforce integration never worked right. We had to abandon.

When we started with Nexternal, there were not as many options as there are today. We felt the platform was one that we could work with and had a great customer support contact that helped us during the creation of our site.

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In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.

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• Decreased efficiency in terms of how long it takes to enter order.
• Very quick with reporting which was great for meetings and customer service calls.
• Inefficient in terms of shipping abilities.

• We were able to blast out promotions our company was having to customers which created an increase in business.
• By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
• Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info