TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Unbounce

    Score8.3 out of 10
    Mid-Size Companies (51-1,000 employees)
    Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

    $99

    per month

    Woopra

    Score3 out of 10
    Enterprise companies (1,001+ employees)
    Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.

    $80

    per month

    Pricing
    UnbounceWoopra
    Editions & Modules
    Build
    $99
    per month
    Experiment
    $149
    per month
    Optimize
    $249
    per month
    Agency
    Contact Sales
    Pro
    $999.00
    per month
    Offerings
    Pricing Offerings
    UnbounceWoopra
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional DetailsAll plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.—
    More Pricing Information
    Community Pulse
    UnbounceWoopra
    Considered Both Products
    Unbounce
    No answer on this topic
    Woopra
    No answer on this topic
    Key User Insights
    Would buy again
    71%
    Would buy again
    15 Answers
    No answers on this topic
    Delivers good value for the price
    83%
    Delivers good value for the price
    15 Answers
    No answers on this topic
    Happy with the feature set
    86%
    Happy with the feature set
    18 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    74%
    Lived up to sales and marketing promises
    14 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    18 Answers
    No answers on this topic
    Features
    UnbounceWoopra
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of Unbounce and Woopra
    Feature
    Unbounce
    7.7
    18 Ratings
    25% above category average
    Woopra
    -
    Ratings
    Landing page A/B testing:9.117 Ratings00 Ratings
    Dynamic page text replacement8.612 Ratings00 Ratings
    Real-time analytics dashboard5.817 Ratings00 Ratings
    SEO tools6.915 Ratings00 Ratings
    Optimization recommendations7.915 Ratings00 Ratings
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    UnbounceWoopra
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    Instapage
    Score9.8 out of 10
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    Score8.3 out of 10
    Medium-sized Companies
    Instapage
    Score9.8 out of 10
    Heap
    Score8.1 out of 10
    Enterprises
    No answers on this topic
    Gainsight PX
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    UnbounceWoopra
    Likelihood to Recommend
    7.9
    (55 ratings)
    7.0
    (16 ratings)
    Likelihood to Renew
    8.0
    (10 ratings)
    9.0
    (7 ratings)
    Usability
    8.5
    (7 ratings)
    9.0
    (1 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (5 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    6.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    UnbounceWoopra
    Likelihood to Recommend
    Unbounce
    As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
    Incentivized
    Read full review
    Woopra
    My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
    Incentivized
    Read full review
    Pros
    Unbounce
    • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
    • Tracking code is easy to add. Follow the straightforward instructions in the back end
    • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
    Incentivized
    Read full review
    Woopra
    • Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
    • Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
    • Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
    • Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
    • Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
    Read full review
    Cons
    Unbounce
    • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
    • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
    • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
    Incentivized
    Read full review
    Woopra
    • User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
    • Can add more cards to the live dashboard.
    • More context data on the user, the device being used, etc.
    Incentivized
    Read full review
    Likelihood to Renew
    Unbounce
    The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
    Incentivized
    Read full review
    Woopra
    We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
    Read full review
    Usability
    Unbounce
    Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
    Read full review
    Woopra
    The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
    Read full review
    Support Rating
    Unbounce
    Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
    Incentivized
    Read full review
    Woopra
    Team was always responsive and helpful with special use cases.
    Read full review
    Implementation Rating
    Unbounce
    Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
    Incentivized
    Read full review
    Woopra
    Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
    Read full review
    Alternatives Considered
    Unbounce
    Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
    Incentivized
    Read full review
    Woopra
    Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.
    Incentivized
    Read full review
    Return on Investment
    Unbounce
    • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
    Incentivized
    Read full review
    Woopra
    • Really helped us begin to segment our users based on their engagement and retention.
    • Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
    • I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).
    Incentivized
    Read full review
    ScreenShots

    Unbounce Screenshots

    Product screenshotProduct screenshotScreenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page Templates

    Woopra Screenshots

    Product screenshotProduct screenshotScreenshot of People Profiles - Understand Individual Users from Every AngleScreenshot of Journey Analytics Reports - Uncover critical obstacles and opportunities at every point in the customer experience - from campaign conversions to product engagement.Screenshot of Trends Analytics Reports - Analyze the growth of any metric over time and uncover the hidden forces that drive performance.Screenshot of Retention Analytics Reports - Measure the engagement of features and actions over time to proactively reduce churn and identify the behaviors that drive success.