UserTesting vs. Wynter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
UserTesting
Score 8.2 out of 10
N/A
UserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.N/A
Wynter
Score 8.8 out of 10
Enterprise companies (1,001+ employees)
Wynter is an on-demand market research platform for B2B that offers a fast way to get qualitative insights from target customers, boasting results in 12–48 hours. Products include: B2B surveys, message testing, preference testing, brand tracking, and qualitative interviews. All respondents are verified B2B professionals targeted by job title, industry, and company size. Fully self-serve. Wynter states they currently have over 80,000 verified professionals in the panel.
$20,000
per year
Pricing
UserTestingWynter
Editions & Modules
No answers on this topic
Lite
$10,000
per year
Pro
$19,000
per year
Elite
$59,000
per year
Offerings
Pricing Offerings
UserTestingWynter
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
UserTestingWynter
Considered Both Products
UserTesting

No answer on this topic

Wynter
Chose Wynter
Wynter gives superior insight and allows for more detailed testing.
Features
UserTestingWynter
Financial Research
Comparison of Financial Research features of Product A and Product B
UserTesting
-
Ratings
Wynter
9.1
2 Ratings
17% above category average
Industry-Specific Information00 Ratings9.12 Ratings
Independent Research Access00 Ratings9.12 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
UserTesting
-
Ratings
Wynter
8.6
15 Ratings
23% above category average
Competitor Research00 Ratings8.74 Ratings
Consumer Feedback00 Ratings8.815 Ratings
Market Insights and Reports00 Ratings8.37 Ratings
Best Alternatives
UserTestingWynter
Small Businesses
Smartlook
Smartlook
Score 8.7 out of 10
Alchemer
Alchemer
Score 9.1 out of 10
Medium-sized Companies
Optimal
Optimal
Score 9.1 out of 10
Alchemer
Alchemer
Score 9.1 out of 10
Enterprises
Optimal
Optimal
Score 9.1 out of 10
Alchemer
Alchemer
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
UserTestingWynter
Likelihood to Recommend
7.5
(188 ratings)
8.7
(16 ratings)
Likelihood to Renew
7.8
(8 ratings)
-
(0 ratings)
Usability
8.0
(167 ratings)
-
(0 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
6.2
(166 ratings)
9.1
(1 ratings)
Implementation Rating
4.6
(4 ratings)
-
(0 ratings)
Configurability
7.3
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
UserTestingWynter
Likelihood to Recommend
UserTesting
UserTesting has been great for moderated customer interviews/usability testing as well as for unmoderated testing of messaging, imagery, prototypes and live experiences. I would say that the scope of what you want needs to be limited, as the participants are only paid so much and tests are supposed to not exceed a certain amount of time. For customer interviews, I think it can be difficult to onboard customers to UserTesting if they have never used it before. If I set up interviews, I don't even have them use the UserTesting scheduling tool, I actually set up all the interviews with the customers myself through the tool (being mindful of time zones!). When we run the meeting, they really don't even know UserTesting is involved. Might be nice for UserTesting to allow the upload/connecting to of a Zoom interview and let it do the transcription/analysis from there.
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Wynter
Wynter is ideal when you are doing "high-pressure" message testing where live traffic with A/B audiences isn't effective. Similarly, it's a great way to gather prospective customer data when you don't have access to a customer base for your questions or the cost of sourcing them yourself would be too high.
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Pros
UserTesting
  • Product Manager who follows up on your UserTesting usage and gives advice/support when you need it.
  • UserTesting University is a great platform to learn how to use UT and general information about research.
  • UserTesting can find participants quickly, so you won't need to wait long before you can start the analysis.
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Wynter
  • Targeted survey groups of our exact ICP
  • Easy to digest survey results
  • Various feedback types to drill down on useful data
Read full review
Cons
UserTesting
  • Sometimes there are restrictions around types of research that can be used for moderated user-testing with our own users.
  • For tests on relatively small areas of a website or app, the AI analysis seems rather overblown, like it's trying too hard to come up with something insightful when the test is actually about something quite small (e.g. structure of a mobile app menu).
  • It's difficult to invite our own users to unmoderated user-testing because they wouldn't know how the UserTesting interface works - this is particularly an issue for mobile research.
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Wynter
  • In my opinion, doesn't have a deep pool of respondents for all titles, but growing
  • I think the website look could be modernized
  • In my experience, customizing questions sometimes a little tricky, but works
Read full review
Likelihood to Renew
UserTesting
I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
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Wynter
No answers on this topic
Usability
UserTesting
It's very good, I have used other tools in the past and this is by far the most intuitive and user friendly. Testament to this is the ease with which other non researchers who have been onboarded to the tool with our additional seat have found it easy to use
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Wynter
No answers on this topic
Reliability and Availability
UserTesting
Never encountered any problems
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Wynter
No answers on this topic
Performance
UserTesting
Perfectly fine. Never had any problems.
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Wynter
No answers on this topic
Support Rating
UserTesting
I have contacted UserTesting's customer service online, by email, or by phone a few times, and each time, I have encountered the same professionalism and expertise. Even in person during a work event, they were there, and it was the same experience.
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Wynter
Every customer support professional I have interacted with at Wynter is helpful, responsive, and well-informed on the product and where they can help. They go above and beyond!
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Implementation Rating
UserTesting
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
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Wynter
No answers on this topic
Alternatives Considered
UserTesting
The quality of the participants: they usually have good feedback and act like "professional" users. Which is good when we want a few insights in a short amount of time. Also, the interface is good. I miss having more features, like a good transcription tool like we have in Condens
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Wynter
I'm not aware of other products that provide the same speed/options as Wynter.
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Scalability
UserTesting
The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
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Wynter
No answers on this topic
Return on Investment
UserTesting
  • Content is key to the sign up journey and UserTesting helps me improve that.
  • UserTesting has helped me improve the Cashier on our site, making it easier for users to deposit money.
  • UserTesting is helping me iterate all our content decisions, helping us improve the UX across all platforms.
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Wynter
  • Time and cost savings which are really hard to quantify, yet substantial for making the case and getting budget approved.
  • Finding & interviewing people that fit your ICP could take anywhere from 2 weeks to months. With Wynter, I get them in 12-24 hours.
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ScreenShots

UserTesting Screenshots

Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.

Wynter Screenshots

Screenshot of DashboardScreenshot of Test historyScreenshot of Message test resultsScreenshot of Survey summaryScreenshot of Message test results summary