OutboundEngine vs. Viralheat (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
OutboundEngine
Score 10.0 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
Viralheat (Discontinued)
Score 5.1 out of 10
N/A
Viralheat was acquired by Cision in 2015 and rebranded Cision Social Edition. It was later discontinued.N/A
Pricing
OutboundEngineViralheat (Discontinued)
Editions & Modules
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
No answers on this topic
Offerings
Pricing Offerings
OutboundEngineViralheat (Discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$99 per userNo setup fee
Additional DetailsMore information is available on the vendor's website.
More Pricing Information
Community Pulse
OutboundEngineViralheat (Discontinued)
Considered Both Products
OutboundEngine
Chose OutboundEngine
I do not use any other similar products at this time. Several of the options that are available to me (CRMs) offer similar options but are more effort on my side. OutboundEngine is more or less automatic and I love that!
Chose OutboundEngine
I've always done my own newsletters etc. so I don't have experience with other companies that provide content services.
Chose OutboundEngine
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but …
Chose OutboundEngine
I have not opted for others. However, I do add my own offerings and content making me realize just how easy and cost-effective this is to do in spite of the volume OE provides. I do like postings to attract others and not be the same as others in my community.
Chose OutboundEngine
OutboundEngine is more of a general information program that with more frequent postings. My clients are more interested in this type of postings, than one on a home I sold or open house that I am doing. However, I do have a free email program that I use several times a month …
Chose OutboundEngine
have used others in the past Personally I have not received any benefit in productivity from the program yes it tells me who is looking and who is most active. but that is it
Chose OutboundEngine
I also use PressLike. What I like about OutboundEngine is it uses my email database to send relative topics to my clients along with social media postings. PressLike offers primarily social media, but offers more customizable ways to market myself, my listings and any other …
Chose OutboundEngine
Intouch systems was a service I used but I don't think it is any of the ones referenced in the list. I constantly had to go in and repost things because it couldn't post to my accounts. It did also send out emails, but it wasn't getting on my social media. It was 1/3 the price …
Chose OutboundEngine
It’s easier for me. They handle everything and they notify me and send me my stats and it’s more affordable.
Chose OutboundEngine
N/A never tried anyone else.
Chose OutboundEngine
BNTouch is great for creating and sending mass emails but misses the automated feature entirely.
Chose OutboundEngine
There really aren't a lot of companies out there with good Real Estate Chat solutions.
Chose OutboundEngine
OBE has automated emails, that are industry-specific, so I don't have to create them. On the surface, this is a plus, but my lead generation results have been very poor. Started writing my own emails, now the advantage from OBE is gone. OBE has social media posts, this is a …
Chose OutboundEngine
Much easier to use. Representative actively engages and schedules monthly meetings and training.
Chose OutboundEngine
Affordability is important and OutboundEngine is affordable. I like the expertise in this field they have. I really appreciate they don’t constantly bother me trying to sell me more services, etc. Any time I have needed to call the company, their reps are always available. …
Chose OutboundEngine
OutboundEngine has better staff support, a higher level of website maintenance/knowledge for future clients.
Chose OutboundEngine
My company offers a service called Octopost where they post to my social media platforms, but I don't feel like the content is as good and it doesn't reach as much of my database as the OutboundEngine newsletters do.
Viralheat (Discontinued)
Chose Viralheat (Discontinued)
We selected Viralheat for a number of reasons but the biggest factors were because it had the lowest TCO (total cost of ownership) for the features available and the fact that we only had to purchase one tool. During the selection process we demoed with a handful of other SMM …
Chose Viralheat (Discontinued)
ViralHeat surpasses the Hootsuite software in every way.
Chose Viralheat (Discontinued)
Acquisio is significantly more expensive than Viralheat and we did not find the features to be very different. In fact, we did not find Acquisio providing the same level of functionality around sentiment. The area where Acquisio was stronger was on paid digital advertising.
Chose Viralheat (Discontinued)
Viralheat is a great tool, they are continuing to improve and integrate with new tools, which is something I did not see with previous softwares.
Chose Viralheat (Discontinued)
We looked at tools that offer monitoring across social platforms. Viralheat eventually won our bid because of the simple user experience as well as their unlimited mentions offer.

Chose Viralheat (Discontinued)
We chose Viralheat because it offered more features and a more powerful monitoring platform.
Chose Viralheat (Discontinued)
I chose Viralheat because it offered the most valuable monitoring capabilities. Plus it was easy for me to use and understand.
Chose Viralheat (Discontinued)
We selected Viralheat because it offered the features we were looking for in a format that was easy for our marketing and product teams to use together.
Chose Viralheat (Discontinued)
Viralheat scales better. Cleaner, easy to use interface. Better analytics and an easier payment option (nothing a la carte).
Chose Viralheat (Discontinued)
Viralheat had the most comprehensive monitoring tool from what we saw. We liked the fact that they do not limit the number of mentions that come in through the topic profiles. Also, the UI/UX was much easier to work with.
Chose Viralheat (Discontinued)
We chose Viralheat because it allowed us to do multiple things from one tool. We were able to monitor our brand mentions after each video, song, or album release - this provided us with valuable feedback abouout our brand and music. We were also able to connect our accounts and …
Chose Viralheat (Discontinued)
Viralheat met our needs better than the other solutions we tested.
Chose Viralheat (Discontinued)
I like Viralheat better than Sprout Social and Hootsuite because it shows pictures that accompany your posts! Moreover, I like how the representatives are all very responsive when you have difficulties using Viralheat!
Features
OutboundEngineViralheat (Discontinued)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
OutboundEngine
5.9
Ratings
19% below category average
Viralheat (Discontinued)
-
Ratings
Mobile optimization8.60 Ratings00 Ratings
Email deliverability reporting3.10 Ratings00 Ratings
List management6.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
OutboundEngine
5.8
Ratings
10% below category average
Viralheat (Discontinued)
-
Ratings
Automated sales alerts and tasks5.80 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
OutboundEngine
10.0
Ratings
41% above category average
Viralheat (Discontinued)
-
Ratings
Social sharing and campaigns10.00 Ratings00 Ratings
Best Alternatives
OutboundEngineViralheat (Discontinued)
Small Businesses
LocaliQ
LocaliQ
Score 8.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises

No answers on this topic

Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OutboundEngineViralheat (Discontinued)
Likelihood to Recommend
10.0
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
8.3
(0 ratings)
Usability
7.5
(0 ratings)
9.1
(0 ratings)
Availability
8.9
(0 ratings)
-
(0 ratings)
Support Rating
7.9
(0 ratings)
8.8
(0 ratings)
Implementation Rating
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
OutboundEngineViralheat (Discontinued)
Likelihood to Recommend
OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
Read full review
Viralheat is great for those who have to report back with hard numbers or proof backing a specific campaign or initiative. If this is important to you, make sure you ask to see examples for the monitoring and reporting features. Also, the amount of monitoring you do will impact your quote, so have that information in mind.
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Pros
  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
Read full review
  • Simplicity: The software is very easy to use and took very little time to start optimizing my social media campaigns.
  • Set up time: I was up and running in no time. With social media you cannot wait days or weeks to get started. By having a quick start up process, it allowed me to get started ASAP.
  • Reporting: The foundation of all business decisions has been a very tedious process in the past. By using Viralheat, I save time on reporting and have better reports to give more actionable insights.
  • Data: Not only is the reporting awesome, there are many more insights you can get by using the large amount of demographic data that is in the software.
Read full review
Cons
  • Logging into Outbound Engine on my phone is difficult because I can't save the login name and password. Being able to save it would be very helpful.
  • Posting my new listings on social media would help if that's possible.
  • Being informed of what you're posting on social media and when would also be helpful.
Read full review
  • Some trouble that we ran into with Viralheat was with the daylight savings time change. All the posts that we previously scheduled out before the daylight savings ended up coming out late an hour. I thought Viralheat should have fixed this on their end and should have reached out to their clients about the time change and to tell us if we needed to change anything on our end.
  • I also want to see Pinterest and Instagram soon on Viralheat. I know this component is not entirely up to Viralheat, but seeing that Pinterest and Instagram are a big part of the social media game, I think scheduling out posts for both these platforms would benefit alot of community managers.
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Likelihood to Renew
AS my business is beginning to change and with volatility in the market, I have to rely seriously on a budget. That and nearing retirement consideration has me more likely to opt out in the near future.
Read full review
There are no other tools out there that offer an equivalent level of functionality for the cost. We continue to monitor the space to see if we can find a tool that includes paid digital marketing analytics, but all tools that include this functionality are 3-5x the cost. Viralheat continues to be the best value.
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Usability
Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
Read full review
I found it really easy to use and I use it on a daily basis and can easily find my way around. It has the usability of a consumer application for an Enterprise product that does very complex things in a very elegant manner.
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Reliability and Availability
I don't recall having any issues needing to contact OutboundEngine. I believe maybe I once emailed about an issue and got a quick response. I also believe I may have messaged through the app and gotten a response. To my knowledge, there has been nothing like app errors or outages.
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No answers on this topic
Support Rating
The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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The customer success team clearly cares about how well we do. They are quick to get back to us and they always offer to jump on a screen share so we can understand and learn new features.
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Implementation Rating
No answers on this topic
We were up and running within an hour.
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Alternatives Considered
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
Read full review
We selected Viralheat for a number of reasons but the biggest factors were because it had the lowest TCO (total cost of ownership) for the features available and the fact that we only had to purchase one tool. During the selection process we demoed with a handful of other SMM tools but realized that we would need to purchase two or more subscriptions if we wanted to get what Viralheat was offering in one.
Read full review
Return on Investment
  • Outbound Engine keeps me top of mind by automatically sending articles to my database and posting to my facebook.
  • I spend zero time researching and writing articles.
  • I spend zero time taking great pictures.
  • I spend zero time dealing with mailing lists.
Read full review
  • Viralheat has helped me understand how real-life users react to things I build and/or test.
  • I’ve gotten a better understanding of my space and the relevant news surrounding it. This helps me build a better product.
  • It saves me a lot of time. I’m able to quickly monitor what’s important to me.
Read full review
ScreenShots

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails