Webflow vs. WooCommerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Webflow
Score 8.6 out of 10
N/A
Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.
$18
per month
WooCommerce
Score 8.3 out of 10
N/A
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
$0
Pricing
WebflowWooCommerce
Editions & Modules
Basic
$18
per month
CMS
$29
per month
Ecommerce - Standard
$42
per month
Business
$49
per month
Ecommerce - Plus
$84
per month
Ecommerce - Advanced
$235
per month
Woo Enterprise
Contact Sales
Offerings
Pricing Offerings
WebflowWooCommerce
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUp to a 22% discount available for annual pricing.WooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
More Pricing Information
Community Pulse
WebflowWooCommerce
Considered Both Products
Webflow
Chose Webflow
I would not say it has substitutes for all features of the other platforms, but overall it is better to use and implement. I would like to see Wix's user management, Shopify and WooCommerce's shop features, and WordPress' ability to host big enterprise blog management. The …
WooCommerce

No answer on this topic

Features
WebflowWooCommerce
Security
Comparison of Security features of Product A and Product B
Webflow
7.8
16 Ratings
5% below category average
WooCommerce
-
Ratings
Role-based user permissions7.816 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Webflow
8.2
13 Ratings
6% above category average
WooCommerce
-
Ratings
API8.113 Ratings00 Ratings
Internationalization / multi-language8.311 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Webflow
8.1
19 Ratings
4% above category average
WooCommerce
-
Ratings
WYSIWYG editor8.119 Ratings00 Ratings
Code quality / cleanliness8.518 Ratings00 Ratings
Admin section6.919 Ratings00 Ratings
Page templates8.418 Ratings00 Ratings
Library of website themes8.315 Ratings00 Ratings
Mobile optimization / responsive design9.519 Ratings00 Ratings
Publishing workflow8.418 Ratings00 Ratings
Form generator7.015 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Webflow
7.4
19 Ratings
0% below category average
WooCommerce
-
Ratings
Content taxonomy7.114 Ratings00 Ratings
SEO support8.516 Ratings00 Ratings
Bulk management6.516 Ratings00 Ratings
Availability / breadth of extensions7.317 Ratings00 Ratings
Community / comment management7.513 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Webflow
-
Ratings
WooCommerce
8.0
96 Ratings
3% above category average
Product catalog & listings00 Ratings8.195 Ratings
Product management00 Ratings8.096 Ratings
Bulk product upload00 Ratings7.378 Ratings
Branding00 Ratings7.283 Ratings
Mobile storefront00 Ratings9.288 Ratings
Product variations00 Ratings7.788 Ratings
Website integration00 Ratings9.496 Ratings
Visual customization00 Ratings7.292 Ratings
CMS00 Ratings7.974 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Webflow
-
Ratings
WooCommerce
6.4
91 Ratings
17% below category average
Abandoned cart recovery00 Ratings5.959 Ratings
Checkout user experience00 Ratings7.091 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Webflow
-
Ratings
WooCommerce
8.5
85 Ratings
2% above category average
eCommerce security00 Ratings8.585 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Webflow
-
Ratings
WooCommerce
6.3
94 Ratings
20% below category average
Promotions & discounts00 Ratings7.491 Ratings
Personalized recommendations00 Ratings5.174 Ratings
SEO00 Ratings6.483 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Webflow
-
Ratings
WooCommerce
7.8
93 Ratings
3% below category average
Multi-site management00 Ratings6.847 Ratings
Order processing00 Ratings8.391 Ratings
Inventory management00 Ratings8.190 Ratings
Shipping00 Ratings8.284 Ratings
Custom functionality00 Ratings7.486 Ratings
Best Alternatives
WebflowWooCommerce
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Shopify Plus
Shopify Plus
Score 9.1 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
WebflowWooCommerce
Likelihood to Recommend
8.6
(22 ratings)
8.3
(94 ratings)
Likelihood to Renew
10.0
(1 ratings)
7.0
(4 ratings)
Usability
8.6
(14 ratings)
8.0
(12 ratings)
Availability
1.0
(1 ratings)
-
(0 ratings)
Performance
1.0
(1 ratings)
-
(0 ratings)
Support Rating
6.5
(3 ratings)
5.0
(1 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
WebflowWooCommerce
Likelihood to Recommend
Webflow
Since the purpose in my case is to build a small professional looking site to present project outcomes and other research, I can create custom fields and design experimentations. Webflow builds sites that are super professional, with many amazing templates that don't look cheap. Additionally, I can test responsive layouts. Apart from this, I used 1-2 static pages to illustrate key findings for example what a multilingual site could look like with screenshots without needing CMS in free version, which are all the valuable skills to acquire. Compared to WordPress, Webflow is expensive with limited free features, although it has really cool additional features that will make the site I build stand out.
Read full review
Automattic
WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
Read full review
Pros
Webflow
  • Saves time- because I don't have to do double entry of content.
  • It saves money. I like that it is an all-in-one system, so I don't have to host elsewhere.
  • Flexibility - Webflow provides me with a lot of flexibility in my webpage design, allowing me to adjust pages as needed, depending on the content types.
Read full review
Automattic
  • Free base package means I can use it when I need to and not pay for it when I'm not using it
  • I can customize the e-commerce options and integrate the calendar booking
  • Payment processing is quick and easy and I can choose my provider
Read full review
Cons
Webflow
  • Brand recognition is still behind WordPress, which can make it a challenging sell for clients looking to play it safe in their CMS decision.
  • The CMS is ideal for smaller datasets, but higher content sites introduce some minor challenges.
  • Alignment between designers and developers is key prior to implementation. The flexibility of the platform requires careful planning to avoid over-engineering.
Read full review
Automattic
  • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
Read full review
Likelihood to Renew
Webflow
It's the perfect balance of GUI and code control
Read full review
Automattic
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
Read full review
Usability
Webflow
Webflow is very easy for a beginner to get started with and achieve good results, but to achieve an expert level of understanding requires experience and some web development knowledge. HTML5, CSS3 and JavaScript knowledge aren't required to use Webflow, but an expert will know BEM class naming patterns, be able to create reusable elements and design systems, and add 3rd party integrations that require custom code.
Read full review
Automattic
It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
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Reliability and Availability
Webflow
In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
Read full review
Automattic
No answers on this topic
Performance
Webflow
In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.
Read full review
Automattic
No answers on this topic
Support Rating
Webflow
I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
Read full review
Automattic
not muh support
Read full review
Alternatives Considered
Webflow
A lot more design control and easier to create a custom site, and then also to scale that site going forward. There's a lot about WordPress I miss, though, when it comes to managing a blog—user permissions, SEO control, edit HTML version of posts.
Read full review
Automattic
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
Read full review
Scalability
Webflow
I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.
Read full review
Automattic
No answers on this topic
Return on Investment
Webflow
  • Webflow vast marketing makes it easy for me to sell the product
  • Webflow has been growing so much in recent year that more and more clients ask for it, and the demand is only increasing.
  • Big companies understand the power of Webflow and big companies tend to have a large budget for their web projects.
Read full review
Automattic
  • Positive: low cost to start up, and allowed us to start selling right away.
  • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
  • Positive: easily integrates with PayPal and Stripe.
Read full review
ScreenShots

WooCommerce Screenshots

Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.