Microsoft Power Automate vs. Zapier

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Microsoft Power Automate
Score 8.2 out of 10
N/A
Microsoft Power Automate is an advanced automation platform offering a range of features, including AI-powered automation, robotic process automation (RPA), business process automation (BPA), digital process automation (DPA), and process/task mining. The platform aims to empower organizations to securely automate their operations at scale by leveraging low-code and AI technologies.
$15
per month per user
Zapier
Score 8.9 out of 10
N/A
The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
$29.99
per month 750 tasks per month
Pricing
Microsoft Power AutomateZapier
Editions & Modules
Power Automate Premium
$15
per month per user
Power Automate Process
$150
per month per bot
Hosted RPA add-on
$215
per month per bot
Process Mining add-on
$5,000
per month per tenant
Starter
$29.99
per month 750 tasks per month
Professional
$73.50
per month 2k tasks per month
Team
$103.50
per month 2k tasks per month
Company
Contact Sales
Offerings
Pricing Offerings
Microsoft Power AutomateZapier
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount for annual pricing.
More Pricing Information
Community Pulse
Microsoft Power AutomateZapier
Considered Both Products
Microsoft Power Automate
Chose Microsoft Power Automate
We thought of Zapier on the other hand, but what made us to chose Flow is mainly its seamless connectivity with Microsoft products and all the existing relationship what we had with Microsoft.
Chose Microsoft Power Automate
Power Automate is much more powerful than IFTTT or Zapier, and the cost is included in our current license. IFTTT is sometimes too simple in their API capabilities, and Zapier charges per process which means the high frequency tasks that we most want to automate quickly get …
Chose Microsoft Power Automate
Microsoft Power Automate is worlds ahead of Zapier in so many ways. The looping, DOM access, and flow controls are much better. I feel that accessing different data within previous connectors used in a flow is much easier in Microsoft Power Automate as well.

The custom …
Chose Microsoft Power Automate
We preferred PowerAutomate due to its integration and security within the M365 suite which our business was already using.
Chose Microsoft Power Automate
The tools competing with Microsoft flow have interesting features, but they fail when you need to use resources located internally in the company, such as databases and network file repositories, in your flow, in addition, the security, permissions, and authentication part is …
Chose Microsoft Power Automate
Microsoft Flow is more powerful, and it integrates some of these programs into its automation. However, Microsoft Flow does have limitations with integrating into a web browser or website format. Microsoft Flow is targeted towards business users, not so much the social media …
Chose Microsoft Power Automate
Microsoft Flow is pretty powerful, and it integrates with other applications into its automation. However, Microsoft Flow does have limitations with integrating into a web browser. Microsoft Flow is targeted towards business users, not so much the social media side of things. …
Zapier
Chose Zapier
Power Automate is great if you live exclusively in the Microsoft Dataverse. However, we have lots of apps that aren't fully represented - that's where Zapier shines. It has such great reach to so many other apps. Zapier is my go-to automation solution.
Chose Zapier
I’ve used the free version of Hootsuite. I think this program is a more robust program once you pay for its features. Zapier is still better as a free version. So if you are looking to round out your digital presence with little investment go with Zapier. If you’re trying to …
TrustRadius Insights
Microsoft Power AutomateZapier
Highlights

TrustRadius
Research Team Insight
Published

Both Microsoft Power Automate and Zapier excel in automating business workflows across various software applications, but they are often adopted by different user demographics and for slightly varying purposes. Users of Microsoft Power Automate have highlighted its seamless integration within the Microsoft ecosystem, which significantly enhances productivity for organizations heavily invested in Microsoft products like SharePoint, Outlook, and Teams. This makes it particularly useful in corporate environments where workflows are primarily centered around Microsoft applications. In contrast, Zapier is often preferred in environments where there is a need to connect a broader range of apps outside the Microsoft suite. It is lauded for its ability to link over 3,000 apps, making it incredibly versatile for startups and smaller companies that utilize a diverse array of cloud services.

Zapier users have emphasized the ease of creating Zaps, workflows that link multiple applications to automate tasks without needing technical know-how. This accessibility has made Zapier particularly popular among non-technical users in marketing, sales, and operational roles who require automation across various applications like Google Sheets, Slack, and Mailchimp. On the other hand, users of Microsoft Power Automate often point out the advantage of deep integration with AI Builder and Power BI, tools that provide advanced data handling and analytics capabilities. This makes Microsoft Power Automate a more attractive solution for users who need robust analytics and data transformation capabilities alongside automation.

While both platforms offer robust automation capabilities, the choice between Zapier and Microsoft Power Automate often comes down to the specific needs of the business in terms of which applications they use most and the level of complexity required in their automation workflows. Users who require straightforward, cross-app integration tend to prefer Zapier for its simplicity and wide app compatibility. Conversely, those embedded in the Microsoft environment with a need for advanced data operations are more likely to lean towards Microsoft Power Automate.

Features
Microsoft Power AutomateZapier
Cloud Data Integration
Comparison of Cloud Data Integration features of Product A and Product B
Microsoft Power Automate
-
Ratings
Zapier
8.9
107 Ratings
10% above category average
Pre-built connectors00 Ratings9.3103 Ratings
Connector modification00 Ratings8.491 Ratings
Support for real-time and batch integration00 Ratings8.389 Ratings
Data quality services00 Ratings9.272 Ratings
Data security features00 Ratings9.571 Ratings
Monitoring console00 Ratings8.980 Ratings
Best Alternatives
Microsoft Power AutomateZapier
Small Businesses
Stackby
Stackby
Score 9.0 out of 10
Make
Make
Score 9.3 out of 10
Medium-sized Companies
CMW Platform
CMW Platform
Score 9.2 out of 10
IBM App Connect
IBM App Connect
Score 9.3 out of 10
Enterprises
CMW Platform
CMW Platform
Score 9.2 out of 10
IBM App Connect
IBM App Connect
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Microsoft Power AutomateZapier
Likelihood to Recommend
8.0
(82 ratings)
9.2
(112 ratings)
Likelihood to Renew
9.3
(9 ratings)
10.0
(1 ratings)
Usability
9.0
(7 ratings)
9.4
(11 ratings)
Support Rating
7.8
(12 ratings)
1.0
(10 ratings)
In-Person Training
9.0
(1 ratings)
-
(0 ratings)
Online Training
8.9
(2 ratings)
-
(0 ratings)
Implementation Rating
7.9
(37 ratings)
-
(0 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.5
(2 ratings)
-
(0 ratings)
Professional Services
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Microsoft Power AutomateZapier
Likelihood to Recommend
Microsoft
If you are in a team that needs to develop automated solutions but have no coding experience and no access to a developer, Power Automate is one of the best places to start. It is incredibly flexible and likely has triggers and actions that can connect with your platforms, especially if you use the Microsoft stack. Additionally, using webhooks, you can connect to many different endpoints to get systems working together.
Read full review
Zapier
If you have processes that are now managed and controlled using a spreadsheet, Zapier will give you a lot more control over what is happening and will help you increase productivity by eliminating simple steps such as sending emails and sharing information with your colleagues. It frees time for very transactional activities.
Read full review
Pros
Microsoft
  • Sending confirmation email to clients and user once the flow is triggered.
  • Fetching or Dumping files from one location to another if the flow is triggered.
  • Schedule flow helps to send alerts and triggers the flow at a specific interval of time to carry out the required task.
  • Power Automate also be used to convert any file format to a specific file format and save it to the required location
Read full review
Zapier
  • Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
  • Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
  • Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
  • Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
Read full review
Cons
Microsoft
  • I REALLY wish I could just drop in a block of python or PowerShell code sometimes. The visual low-code things are great for moving around data but sometimes it would be faster if I could just tap out some code.
  • The DOM (Document Object Model) is not entirely apparent and takes a lot of trial and error, and sometimes it's even different between different connectors. I would love to be able to just see the path to access some specific variables from earlier processes.
Read full review
Zapier
  • Being able to turn off one leg of a Zap without having to delete it or turn the whole Zap off
  • Not all fields populate when using certain aspects of Salesforce, but that could be an SF issue
  • Communication when support is actually needed basically doesn't happen
Read full review
Likelihood to Renew
Microsoft
The tool is very useful when used with its various native connectors, taking great advantage of the integration between the components and systems of the Office365 universe. However, its cost is still high, and automation using more advanced components containing AI resources becomes unfeasible for some companies. Due to the financial crisis that many companies are currently experiencing, investment in automation systems or tools is taking a back seat.
Read full review
Zapier
Zapier is now very much an integral part of our business and we could not operate without it!
Read full review
Usability
Microsoft
Power Automate features a clean and intuitive user interface that allows users to create, manage, and monitor workflows easily. The UI is designed to be accessible to both technical and non-technical users, with drag-and-drop functionality for building workflows. Power Automate supports integration with a wide range of Microsoft and third-party applications. This flexibility in integration allows users to automate workflows across various systems, enhancing overall productivity and efficiency.
Read full review
Zapier
The interface is very user-friendly, and there are also many tools to help a brand-new user get started. For example, you can put your Zap idea into the AI bot, and it will basically build a shell of your Zap to get started on. The format for each step within a Zap is also very helpful (set up the connection/app, set up the fields/details, then test).
Read full review
Support Rating
Microsoft
both Community support and Microsoft official support typically respond to (and resolve) reported issues in a VERY expedient manner, usually going above and beyond for education and bugfixing. I have been thoroughly impressed with the level of support I had been provided in the past.
Read full review
Zapier
Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
Read full review
In-Person Training
Microsoft
after reviewing the main features of Power Automate, the Microsoft trainer focused on some of our real life use cases implementation, from simple to more advanced.
Read full review
Zapier
No answers on this topic
Online Training
Microsoft
although it was productive, it is more difficult to stay focused and in a 7 hours a day online training (including screen share issues and the fact that the trainer just can't precisely show the exact location of your mistake)
Read full review
Zapier
No answers on this topic
Implementation Rating
Microsoft
I was part of the migration of classic SharePoint workflows and Nintex workflows. We didn't spend much time learning the new platform because of its user-friendly interface and intuitive drag-and-drop functionality. We have mostly O365 E1 and E3 licensed users, so they can participate in our Citizen Development program and utilize Power Automate to build day-to-day business processes.
Read full review
Zapier
No answers on this topic
Alternatives Considered
Microsoft
I have many years of experience with Nintex applications and it stands up very well against Microsoft Power Automate. I hope Microsoft Power Automate can become the better workflow application. With the Integrated AI builder and continuous updates I expect they can become the better one in a few years.
Read full review
Zapier
We actually utilize both Integromat and Zapier at our company, for all the reasons detailed in this review. Though Zapier is excellent for simple client integrations, we often run into internal use cases that require complexity that Zapier cannot provide. Specifically working with API calls (not just webhooks), complex multi-step integrations with Routing/parsing/etc, and large volume integrations. Integromat is perfect for these use cases, but doesn’t provide the simplicity and account scalability that Zapier offers.
Read full review
Contract Terms and Pricing Model
Microsoft
I have not done any participations
Read full review
Zapier
No answers on this topic
Professional Services
Microsoft
Microsoft's professional services provide hands-on support throughout the implementation lifecycle of Power Automate.This includes initial setup, configuration, integration with existing systems, testing, and deployment. They ensure that workflows are correctly designed, optimized for performance, and aligned with security best practices.
Read full review
Zapier
No answers on this topic
Return on Investment
Microsoft
  • It has encouraged everyday users to get a feel for low code no code without the detailed technical programmings skills
  • This has encouraged the use of Power Automate to replace what was once an excel filled with complex macros and VBA!
  • It has significantly saved time for someone like myself from chasing people for information and now I can create an auto alert using PA
Read full review
Zapier
  • It has saved me the money in hiring an administrative assistant
  • It also saved me the time it took to do these tasks
  • It also allowed me to automate things that increased my lead generation
  • It also allowed me to automate several processes
Read full review
ScreenShots

Microsoft Power Automate Screenshots

Screenshot of Microsoft Power Automate (Interface Screenshot) - Work Queues, Initial pageScreenshot of Microsoft Power Automate (Interface Screenshot) - Signed-in web portal home pageScreenshot of Microsoft Power Automate (Interface Screenshot) - Signed-in web portal create pageScreenshot of Microsoft Power Automate (Interface Screenshot) - Desktop designerScreenshot of Microsoft Power Automate (Interface Screenshot) - Hosted RPAScreenshot of Microsoft Power Automate (Interface Screenshot) - Display of DLP violations (on Run)