Wistia vs. Zoom Events & Webinars

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Wistia
Score 9.6 out of 10
N/A
Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.
$24
per month
Zoom Events & Webinars
Score 8.5 out of 10
N/A
Zoom Events and Webinars are part of Zoom’s event solutions that uses existing Zoom products to produce interactive and engaging virtual experiences. It combines Zoom Meetings, Chat, and Video Webinars in one solution that enables event organizers to produce ticketed, live events for internal or external audiences of any size.
$89
per month 300 attendees
Pricing
WistiaZoom Events & Webinars
Editions & Modules
Free
$0
up to 10 videos
Plus
$24
per month
Pro Plan
$99
per month
Advanced Plan
$399
per month
Zoom Webinars
starting at $89
per month starting with 300 attendees
Zoom Events
starting at $149
per month starting with 100 attendees
Zoom Webinars Plus
starting at $99
per month starting with 100 attendees
Offerings
Pricing Offerings
WistiaZoom Events & Webinars
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.Plans supporting up to 10k attendees available. Discount available for annual billing. Pay-per-attendee available for Zoom Webinars Plus and Zoom Events.
More Pricing Information
Community Pulse
WistiaZoom Events & Webinars
Considered Both Products
Wistia

No answer on this topic

Zoom Events & Webinars
Chose Zoom Events & Webinars
Go To Webinar has been the standard in webinar technology for years. But it's a terrible experience from an administrator's perspective. You start the program, and 15 windows pop-up, giving you all sorts of configuration choices. In order to operate a webinar smoothly, we …
Features
WistiaZoom Events & Webinars
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
Wistia
-
Ratings
Zoom Events & Webinars
9.3
31 Ratings
6% above category average
Branding options00 Ratings8.731 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
Wistia
-
Ratings
Zoom Events & Webinars
8.5
5 Ratings
7% above category average
Registration, RSVP, and ticketing00 Ratings9.05 Ratings
Email marketing00 Ratings8.83 Ratings
Livestreaming00 Ratings9.14 Ratings
Audience engagement00 Ratings8.55 Ratings
Event recording00 Ratings7.85 Ratings
Virtual booths00 Ratings8.02 Ratings
Networking00 Ratings7.53 Ratings
Event analytics00 Ratings9.15 Ratings
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WistiaZoom Events & Webinars
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Atlassian Loom
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Score 9.6 out of 10
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Score 9.3 out of 10
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User Ratings
WistiaZoom Events & Webinars
Likelihood to Recommend
9.5
(73 ratings)
8.5
(80 ratings)
Likelihood to Renew
10.0
(10 ratings)
2.0
(3 ratings)
Usability
9.0
(15 ratings)
8.8
(11 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
10.0
(11 ratings)
-
(0 ratings)
Support Rating
10.0
(11 ratings)
7.2
(7 ratings)
Implementation Rating
10.0
(2 ratings)
10.0
(1 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.0
(11 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
WistiaZoom Events & Webinars
Likelihood to Recommend
Wistia
For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
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Zoom
Zoom is well-suited for any service-based business that relies on face-to-face communications, whether for client meetings or external sales calls. Zoom also provides a good platform for internal team meetings to discuss creative ideas or for one-on-one sessions. Zoom is also excellent for larger webinars where you need to present to larger audiences.
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Pros
Wistia
  • Wistia enables a lot of customization in the video player, making it personalized to your business.
  • The user experience is pretty intuitive and easy to use without too much training.
  • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
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Zoom
  • Zoom calendar integration is a great way to see what calls are upcoming
  • Ease of use for screen sharing and video call settings
  • Zoom Workplace is reliable at blocking out external noise that should be muted from actual conversation taking place in calls
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Cons
Wistia
  • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
  • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
  • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
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Zoom
  • I wish there were more polling options available in Zoom in general, and this extends to both webinar polling and post-webinar surveys. Could certainly do with a more robust polling feature set.
  • Setting up Registration for Zoom webinars can be very tricky, and I usually advise against webinar registration. The fact that users have to manually download an .ics to add it to their O365 calendars after registering means lots of issues with users attempting to join after registering early.
  • I would have complained about lack of breakout rooms for webinars, or the fact that the practice room can't be turned back on after it was turned off, but Zoom recently implemented webinar breakout rooms plus the Backstage feature, so both of these common complaints are now fully addressed!
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Likelihood to Renew
Wistia
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
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Zoom
We will be renewing with Zoom as long as it continues to meet our needs for client and lead outreach needs in a robust manner. With little error and an easy to use interface, Zoom has met our needs and exceeded our expectations. The cost is right and with a short learning curve, Zoom has been an easy decision to make and maintain.
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Usability
Wistia
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
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Zoom
Zoom Events is complex, but gets "almost easy" with experience and good guidance. I tell people, "Hosting a meeting is like driving a car; hosting a webinar is like driving an 18-wheeler; and hosting a Zoom Event is like flying a commercial airliner." You need experience, training, and ongoing guidance to be good at Zoom Events. Zoom has staff that knows everything there is to know about Zoom Events, but finding them and reaching them isn't easy. There aren't many consultants out there that are affordable and experienced.
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Reliability and Availability
Wistia
After several years, we have not come across a situation for which Wistia was not available when needed.
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Zoom
No answers on this topic
Performance
Wistia
I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
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Zoom
No answers on this topic
Support Rating
Wistia
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
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Zoom
Zoom [Video Webinar] has online web portal where user can take control of the meetings and their settings. It provides details of all the meeting happened and also provides participants list. It has support for webinars and recording also. Zoom [Video Webinar] gave special cloud permissions for paid users also from web portal and that can help in saving disk space.
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Implementation Rating
Wistia
We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
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Zoom
Implementation was very feasible during our initial usage of the Zoom after COVID-19.
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Alternatives Considered
Wistia
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
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Zoom
We moved away from MS Teams due to several factors: 1)The ability to have a calendar reminder pop up for the upcoming webinar. 2)The ability to have Zoom automatically send a customized one hour reminder email to everyone who registered. 3)Webinar templates that speed up the setup of each of our webinars. 4)Integrated polling and collaboration tools.
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Scalability
Wistia
We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
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Zoom
No answers on this topic
Return on Investment
Wistia
  • Doubled lead capture from lead magnet on website from one year to the next.
  • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
  • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
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Zoom
  • Prior to Zoom, the best way to train was to travel to their business. Or to do it remotely, it was to allow multiple hours and allocating time to help them set up the technology. It was a mess. We were able to shave travel costs/technology implementation costs.
  • We no longer have to waste time playing technology ping pong, bouncing between different platforms. Zoom Video webinar just works.
  • My tech team used to have to set up the webinar events, because of how complicated GoToWebinar can be. Zoom makes it easy that anyone can do it.
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ScreenShots

Wistia Screenshots

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Zoom Events & Webinars Screenshots

Screenshot of features available for Zoom Events & WebinarsScreenshot of features available for Zoom EventsScreenshot of new and enhanced features