Wix vs. WordPress

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Wix
Score 8.6 out of 10
N/A
Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.
$16
per month
WordPress
Score 8.5 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.
$3
per month 6 GB storage
Pricing
WixWordPress
Editions & Modules
Light
$16
per month
Core
$27
per month
Business
$39
per month
Business Elite
$159
per month
Personal
$4
per month 6 GB storage
Premium
$8
per month 13 GB storage
Business
$25
per month 50 GB storage
Commerce
$45
per month 50 GB storage
Enterprise
Contact for pricing
Offerings
Pricing Offerings
WixWordPress
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
WixWordPress
Considered Both Products
Wix
Chose Wix
I used Wix for several months after leaving WordPress and while evaluating it against Squarespace. I ultimately chose Squarespace because it provides a much more user-friendly editing experience.

Wix does not run on a rigid grid system and clients were able to destroy the …
Chose Wix
We considered WordPress for our site, but Wix's WYSIWYG editor made it a clear choice given our timelines and experience with building pages.
Chose Wix
Like I said before, Wix is great for more basic and straight-forward websites that don't need a lot of complexity. However, if you are looking to get a little more complex with your website, WordPress is better because it is a more in-depth platform which you can do a lot more …
Chose Wix
Wix has many more features and advanced technical capabilities. Wix support is good and the online help is also good. WordPress help was not up to Wix.

The video and images included with Wix are excellent and provide enough options that a separate photo program is not an …
Chose Wix
Wix is much easier for beginners to use than WordPress. But Wix does sacrifice some of the tools and customization abilities that WordPress has. Wix has eCommerce platforms whereas for WordPress you will need to do this through one of their plugins. Also, if I remember right, …
Chose Wix
Wix is much easier to use on a daily basis and, in my opinion, offers much more features and modifications than WordPress. In addition, I believe that the community for Wix is much more engaging and helpful than the community for WordPress. I also appreciate that Wix has a …
Chose Wix
Squarespace and WordPress are great options but both are more expensive options and they can be more complex for the beginner user. The thing I like about Wix is how easy to use it is and basically, you can drag and drop things that you need to make a great-looking website.
Chose Wix
Wix is a less aesthetically pleasing option in comparison to WordPress and Squarespace. WordPress is much more robust in regard to its capabilities, especially with SEO. Squarespace has better themes to use and is more pleasing to look at it however I think Wix's usability …
Chose Wix
I selected Wix because it is way more user friendly. With WordPress, you need to either have advanced knowledge in coding and development, or you can hire someone to optimize your website for you. With Wix, you don't need to hire someone of have a lot of knowledge in coding - …
Chose Wix
I selected Wix as I have used it before. Wix is a website builder. It’s easy to use and offers lots of technical support. WordPress is a content management system, which is more scalable but also demands more technical know-how.
Chose Wix
Thanks to the intuitive interface that Wix has, we've been able to accelerate the speed of some of our projects, which is very important for us.

We find Wix easier and faster than WordPress or Squarespace, as these 2 are definitely more complex and hard to comprehend at some …
Chose Wix
easier and more efficient to manage than WordPress, but there are times when you are unable to customise things. Wix is sort of like canva compared to photoshop, it does what it needs to the vast majority of the time and actually quite well
Chose Wix
I was pleasantly surprised at how much more complex Wix was a designing a website than WordPress was, and yet it maintained the same level of simply pleasing aesthetic quality. Whereas before, when I first use WordPress, it was simply just a tad more than a blog, Wix as allowed …
Chose Wix
Wix is super easy and straightforward; in comparison to the competitors I've used, it eliminates a lot of stress and anxiety around creating and maintaining a website. The affordability of Wix in comparison to other website platforms is also something that I appreciate. I …
Chose Wix
I have chosen Wix because of its great templates design and customization features
Chose Wix
Wix is cleaner and easier to navigate. I'd go so far as to say something about it feels sleeker and almost "sexier," I may be so bold...
Chose Wix
The free version Wix offers seams to provide more features than the others. Overall, I would say it stacks up best if a customer is creating a basic website with limited functionality. It may not be the best solution for a customer looking for a more professional design, or …
Chose Wix
Wix is more or less like Weebly. Wix is for the same level of user who uses Weebly but has a bit more technological knowledge. Wix is more advanced and allows users to control their web development to the next level. I have 2 similar websites, one using Wix and other Weebly. I …
Chose Wix
Wix can give the user great customer service or technical assistance when needed. I think that this factor can stack up against other competitors. Wix also provides a great tutorial for web page creation when you start with a template, every field of the web page is clearly …
WordPress
Chose WordPress
WordPress is more popular and has more default templates for website creation. Moreover, it is easy to use. The availability of large communities makes it easier to fix any encountered bug or problem during the development process. Apart from this, WordPress is open source and …
Chose WordPress
I found WordPress to be a bit easier to navigate through and better suited to an all around website creation. Squarespace is geared specifically towards eCommerce while Wix felt the most artsy of the three. WordPress feels like a middle ground with great customization options …
Chose WordPress
WordPress is the grandest of Wix and Squarespace just alone in how many theme and plug-in options you can have access to. Also SEO is another big role in comparison – better SEO with WordPress
Chose WordPress
I used Wix and Squarespace for a few projects then I found WordPress, as a developer with programming background I needed the flexibility of adding a touch of code on my website be Wix did not allow me or give me that flexibility. WordPress gave me the room for customization …
Chose WordPress
Using sites like Wix, Square, Space, and Blogger may be more beginner-friendly as they provide more robust templates and a purely drag-and-drop interface. However, they quickly become frustrating as they are very difficult to customize. These websites make more sense for a …
Chose WordPress
Wix is more expensive to use, and, in my opinion, not as easy to navigate. You are more limited in what you can do with a Wix site, app wise.
Chose WordPress
There are no other site builders/platforms that stand up to the ease and versatility (heavy custom coding and customizations included) as Wordpress. Drupal is clunky and outdated, as is Joomla, and while Wix or Squarespace may be sufficient for someone with very low web needs, …
Chose WordPress
WordPress has the most open abilities to change the technical foundations. Whereas, other platforms typically have their own niches of use cases; e.g. focusing on page builders, drag and drop, more static code, themes etc... WordPress offers a bit more flexibilities as it can …
Chose WordPress
I like that WordPress sites can be backed up and moved to new servers if needed. Some of the other template sites lock you in because their back-end code is what makes it run.
Chose WordPress
To work with WordPress your company needs a developer, no matter what. Unless you have the experienced developer in house, you will need one. Squarespace is superfriendly and easy to work. Has all the features for a simple and clean website. WordPress lacks this part.
Chose WordPress
DIY builders have their place for people that don't have technical ability or support. But Wordpress opens a world of custom options to anyone with the ability to learn/create those things. even if you're not a back end developer / use No-code options
Chose WordPress
I've just been using WordPress forever so it is my go to recommendation for non technical people
Chose WordPress
We've tried a decent variety of other platforms throughout the years, and all-in-all we still consistently use WordPress for all kinds of business solutions. We have found while others excel in specific areas, WordPress excels in almost every area pound for pound. We highly …
Chose WordPress
I have only used Shopify as an alternative website/e-commerce builder. Whilst Shopify has better functionality, particularly for an online store, WordPress has more capability to build a comprehensive website with large volumes of content and integrations with other platforms.
Chose WordPress
I am the biggest fan of WordPress compared to others I've tried because you can further customize and edit your site to your liking. The others feel less intuitive and more cumbersome to update. You need to know more CSS/HTML coding in order to make a change to the other sites. …
Chose WordPress
WordPress is by far the best website CMS available on the market. It is an open-source free solution with endless possibilities of websites that you can build. You don't need to be a developer to build a site, but there are options to use code to take your website to the next …
Chose WordPress
It is the best and free platform if you compare others and if you will use WordPress you don't have to know how to code. Basic information will be more than enough to start. Creating pages and editing posts you created is so easy to manage. If you use other platforms, it will …
Chose WordPress
I think WordPress is a superior platform compared to others because of the vast number of plugins and themes. Developers are always creating more plugins and functionality for WordPress as well, so it is constantly being improved upon. There are limitless possibilities for what …
Chose WordPress
There are other CMS and website builders in the market and while they do offer their own value, their number of developers, ability to customize and add functionality to the site, is very limited as well as their number of themes. They can't compare SEO-wise, and you can't …
Chose WordPress
We only build and support websites on WordPress and Joomla!. In general, WordPress is a good fit for our smaller clients who want to handle all of the maintenance and updates themselves. Our clients with larger and more complex content needs, or more sophisticated …
Top Pros
Top Cons
TrustRadius Insights
WixWordPress
Highlights

TrustRadius
Research Team Insight
Published

Features
WixWordPress
Security
Comparison of Security features of Product A and Product B
Wix
-
Ratings
WordPress
8.2
157 Ratings
2% above category average
Role-based user permissions00 Ratings8.2157 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Wix
-
Ratings
WordPress
7.8
132 Ratings
2% above category average
API00 Ratings7.9122 Ratings
Internationalization / multi-language00 Ratings7.8101 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Wix
-
Ratings
WordPress
8.1
164 Ratings
5% above category average
WYSIWYG editor00 Ratings7.9149 Ratings
Code quality / cleanliness00 Ratings7.3150 Ratings
Admin section00 Ratings8.4162 Ratings
Page templates00 Ratings8.8158 Ratings
Library of website themes00 Ratings8.6160 Ratings
Mobile optimization / responsive design00 Ratings8.6159 Ratings
Publishing workflow00 Ratings8.2152 Ratings
Form generator00 Ratings7.3130 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Wix
-
Ratings
WordPress
8.2
162 Ratings
11% above category average
Content taxonomy00 Ratings8.2141 Ratings
SEO support00 Ratings8.0147 Ratings
Bulk management00 Ratings7.5125 Ratings
Availability / breadth of extensions00 Ratings9.1150 Ratings
Community / comment management00 Ratings8.3150 Ratings
Best Alternatives
WixWordPress
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
10Web
10Web
Score 7.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
Adobe Experience Manager
Adobe Experience Manager
Score 8.3 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
WixWordPress
Likelihood to Recommend
9.3
(98 ratings)
8.5
(201 ratings)
Likelihood to Renew
7.0
(4 ratings)
6.0
(38 ratings)
Usability
8.0
(7 ratings)
8.1
(48 ratings)
Availability
10.0
(2 ratings)
9.5
(3 ratings)
Performance
10.0
(2 ratings)
8.6
(2 ratings)
Support Rating
6.0
(1 ratings)
10.0
(11 ratings)
In-Person Training
-
(0 ratings)
7.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
8.0
(1 ratings)
9.0
(10 ratings)
Configurability
10.0
(1 ratings)
10.0
(1 ratings)
Ease of integration
9.0
(1 ratings)
8.0
(1 ratings)
Product Scalability
8.0
(2 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
10.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
WixWordPress
Likelihood to Recommend
Wix
The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
Read full review
Automattic
Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
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Pros
Wix
  • Easy to create and duplicate website, and web pages for similar products, services and campaigns, so you do not have to start from scratch
  • Find features such as video, image and button, and templates to customise your website's feel and look. For example, recently, I was able to add a countdown timer for the sale of tickets to our online conference.
  • Creating website Anchors - making it easy for you to take a visitor to a particular part of a page so that they do not need to scroll through the entire webpage making it more user-friendly.
  • The SEO part of Wix makes it easy for you to set up meta data, create fully functional social media shares that are on brand and looks professional in the Google search engine..
Read full review
Automattic
  • Easy to use User Interface
  • Coding / Plugin Implementation is awesome
  • There's always a solution available for the platform
  • Security is easy to use and robust
  • Implementation with 3rd party platforms, such as Google's variety of tools
  • Can download and host on your own server or use their hosted servers
Read full review
Cons
Wix
  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
Read full review
Automattic
  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
Read full review
Likelihood to Renew
Wix
We will definitely renew Wix. The ability to completely control our website has been invaluable to us. We will maintain this service as long as we are an incorporated organization, we've tried several other software options and this has been the best solution by far for all of our needs.
Read full review
Automattic
The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
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Usability
Wix
Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
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Automattic
Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
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Reliability and Availability
Wix
I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
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Automattic
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
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Performance
Wix
Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
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Automattic
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
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Support Rating
Wix
As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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Automattic
I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
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In-Person Training
Wix
No answers on this topic
Automattic
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
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Online Training
Wix
No answers on this topic
Automattic
It is very easy to find online resources to learn how to do just about anything with WordPress.
Read full review
Implementation Rating
Wix
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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Automattic
WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
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Alternatives Considered
Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like Squarespace which is specifically designed for that market.
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Automattic
WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
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Scalability
Wix
I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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Automattic
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
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Return on Investment
Wix
  • The data-driven, dynamic pages will eliminate an entire part of our event launch process. Multiplied across 60 events, over several years, that will save us a ton of time but also vastly increase the quality of our presentation.
  • The data-driven pages will also give us the ability to archive past events and radio shows in an easily searchable manner. This will be helpful for us when it comes to booking new events as well. (It has been no small feat for me to figure out the code to get this all working, though!)
  • This new site will reflect our brand and organization vastly better than our old site. It will make our organization appear much more professional and legitimate.
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Automattic
  • Allowed us to being all websites under a single umbrella, saving costs on similar products.
  • It's increased our website turn time and made us faster and more efficient at launching websites.
  • Edits and tweaks happen much faster as we have a customized environment.
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ScreenShots