Wix vs. WordPress

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Wix
Score 8.1 out of 10
N/A
Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.
$14
per month
WordPress
Score 8.5 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.N/A
Pricing
WixWordPress
Editions & Modules
Website Plan - Combo
$14
per month
Website Plan - Unlimited
$18
per month
Website Plan - Pro
$23
per month
Business & e Commerce Plans - Business Basic
$23
per month
Business & e Commerce Plans - Business Unlimited
$27
per month
Website Plan - VIP
$39
per month
Business & e Commerce Plans - Business VIP
$49
per month
Enterprise
$500
per month
No answers on this topic
Offerings
Pricing Offerings
WixWordPress
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
WixWordPress
Considered Both Products
Wix
Chose Wix
I would choose Wix over WordPress or Joomla when working on a personal website or building a site for a small business. It's definitely the easiest of the 3 to use and creates the best websites - as far as design and visual appeal. WordPress would be a second choice that I …
Chose Wix
Overall, I think Wix works particularly well. Wix is very similar to Weebly in the look, feel, and editor. However, WordPress, although harder to get up and running, offers more to the advanced users a variety of analytics and data features that are useful when promoting and …
Chose Wix
Wix and WordPress are very comparable. For both of them the more you pay the better they will perform for you. WordPress has more customization, especially if someone has some coding experience. Wix does not seem to have an export feature, which is a big factor in keeping Wix. …
Chose Wix
I used Wix for several months after leaving WordPress and while evaluating it against Squarespace. I ultimately chose Squarespace because it provides a much more user-friendly editing experience.

Wix does not run on a rigid grid system and clients were able to destroy the …
Chose Wix
We considered WordPress for our site, but Wix's WYSIWYG editor made it a clear choice given our timelines and experience with building pages.
Chose Wix
Like I said before, Wix is great for more basic and straight-forward websites that don't need a lot of complexity. However, if you are looking to get a little more complex with your website, WordPress is better because it is a more in-depth platform which you can do a lot more …
Chose Wix
Wix has many more features and advanced technical capabilities. Wix support is good and the online help is also good. WordPress help was not up to Wix.

The video and images included with Wix are excellent and provide enough options that a separate photo program is not an …
Chose Wix
Wix is much easier for beginners to use than WordPress. But Wix does sacrifice some of the tools and customization abilities that WordPress has. Wix has eCommerce platforms whereas for WordPress you will need to do this through one of their plugins. Also, if I remember right, …
Chose Wix
Wix is much easier to use on a daily basis and, in my opinion, offers much more features and modifications than WordPress. In addition, I believe that the community for Wix is much more engaging and helpful than the community for WordPress. I also appreciate that Wix has a …
Chose Wix
Squarespace and WordPress are great options but both are more expensive options and they can be more complex for the beginner user. The thing I like about Wix is how easy to use it is and basically, you can drag and drop things that you need to make a great-looking website.
Chose Wix
Wix is a less aesthetically pleasing option in comparison to WordPress and Squarespace. WordPress is much more robust in regard to its capabilities, especially with SEO. Squarespace has better themes to use and is more pleasing to look at it however I think Wix's usability …
Chose Wix
I selected Wix because it is way more user friendly. With WordPress, you need to either have advanced knowledge in coding and development, or you can hire someone to optimize your website for you. With Wix, you don't need to hire someone of have a lot of knowledge in coding - …
Chose Wix
I selected Wix as I have used it before. Wix is a website builder. It’s easy to use and offers lots of technical support. WordPress is a content management system, which is more scalable but also demands more technical know-how.
Chose Wix
Thanks to the intuitive interface that Wix has, we've been able to accelerate the speed of some of our projects, which is very important for us.

We find Wix easier and faster than WordPress or Squarespace, as these 2 are definitely more complex and hard to comprehend at some …
Chose Wix
easier and more efficient to manage than WordPress, but there are times when you are unable to customise things. Wix is sort of like canva compared to photoshop, it does what it needs to the vast majority of the time and actually quite well
Chose Wix
I have chosen Wix because of its great templates design and customization features
Chose Wix
Wix is cleaner and easier to navigate. I'd go so far as to say something about it feels sleeker and almost "sexier," I may be so bold...
Chose Wix
The free version Wix offers seams to provide more features than the others. Overall, I would say it stacks up best if a customer is creating a basic website with limited functionality. It may not be the best solution for a customer looking for a more professional design, or …
Chose Wix
Wix is more or less like Weebly. Wix is for the same level of user who uses Weebly but has a bit more technological knowledge. Wix is more advanced and allows users to control their web development to the next level. I have 2 similar websites, one using Wix and other Weebly. I …
Chose Wix
Wix can give the user great customer service or technical assistance when needed. I think that this factor can stack up against other competitors. Wix also provides a great tutorial for web page creation when you start with a template, every field of the web page is clearly …
WordPress
Chose WordPress
Wix was considered but was then rejected once we realized we could not self-host. WordPress allows self-hosting, while Wix does not.

Joomla was considered but required much more technical experience on behalf of the people who would be posting content. WordPress is much easier …
Chose WordPress
WordPress is easier to use than Drupal or Wix. Drupal still requires an IT back-end admin to upgrade the code and successfully manage the site. Wix provides full user control of the user experience but acts as a page builder vs. a content management system. All are good …
Chose WordPress
WordPress has a much larger community and additional templates/features that I felt that Wix did not have.
Chose WordPress
I have used Wix websites for another business and although they have a free version it's littered with advertisements. In order to eliminate the advertisements you have to upgrade to a paid plan. The Wix paid plans do not include any apps. You must later choose to buy any …
Chose WordPress
Squarespace and Wix make it easy for anybody to design a quick website, but lack the customization and power to make a good website. I moved our companies site from Squarespace to WordPress simply because I could not build the site I was envisioning in Squarespace, nor could I …
Chose WordPress
I already knew how to use WordPress. One time, a client asked me to set up his site on Wix and I hated the layout of the platform and the learning curve I had to go through. I gave up. Squarespace sites look good, but I couldn't get into it because I was already so familiar …
Chose WordPress
While still being relatively user-friendly (or at least pretty easy to learn the basics), WordPress blows the other hosted, 'out of the box' platforms like Wix and Squarespace out of the water. They simply can't compete when it comes to customizability, especially back-end and …
Chose WordPress
WordPress is more flexible and/or easier to use than the platforms above. While Wix and Squarespace are good for non-developers, and Drupal is good only for developers, WordPress can work well for both the end user, the viewer, and the developer.
Chose WordPress
I have never been a huge fan of platforms like Squarespace because a lot of the code is hidden behind locked doors, so from a speed and performance perspective, there's only so much you can do in order to optimize. On page speed insights, I haven't seen a Squarespace site do …
Chose WordPress
I'm not a fan of being locked into the limitations of a single-use platform like Wix or Squarespace, and greatly prefer the portability of having a WordPress website.
Chose WordPress
WordPress is more popular and has more default templates for website creation. Moreover, it is easy to use. The availability of large communities makes it easier to fix any encountered bug or problem during the development process. Apart from this, WordPress is open source and …
Chose WordPress
I found WordPress to be a bit easier to navigate through and better suited to an all around website creation. Squarespace is geared specifically towards eCommerce while Wix felt the most artsy of the three. WordPress feels like a middle ground with great customization options …
Chose WordPress
WordPress is the grandest of Wix and Squarespace just alone in how many theme and plug-in options you can have access to. Also SEO is another big role in comparison – better SEO with WordPress
Chose WordPress
I used Wix and Squarespace for a few projects then I found WordPress, as a developer with programming background I needed the flexibility of adding a touch of code on my website be Wix did not allow me or give me that flexibility. WordPress gave me the room for customization …
Chose WordPress
WordPress is by far the best website CMS available on the market. It is an open-source free solution with endless possibilities of websites that you can build. You don't need to be a developer to build a site, but there are options to use code to take your website to the next …
Chose WordPress
It is the best and free platform if you compare others and if you will use WordPress you don't have to know how to code. Basic information will be more than enough to start. Creating pages and editing posts you created is so easy to manage. If you use other platforms, it will …
Chose WordPress
I think WordPress is a superior platform compared to others because of the vast number of plugins and themes. Developers are always creating more plugins and functionality for WordPress as well, so it is constantly being improved upon. There are limitless possibilities for what …
Chose WordPress
There are other CMS and website builders in the market and while they do offer their own value, their number of developers, ability to customize and add functionality to the site, is very limited as well as their number of themes. They can't compare SEO-wise, and you can't …
Chose WordPress
We only build and support websites on WordPress and Joomla!. In general, WordPress is a good fit for our smaller clients who want to handle all of the maintenance and updates themselves. Our clients with larger and more complex content needs, or more sophisticated …
Chose WordPress
WordPress has the largest community of users, selection of plugins and themes, and the best third party support on the market.

It's tempting to go with something that is less customizable and therefore requires less maintenance, but if you desire flexibility, WordPress is a good …
Chose WordPress
I prefer Wordpress because it is open source and has a huge community of users and developers. So it is incredibly flexible already because of the plugins available, and it can be further customized to any extent by readily available developer talent.
Chose WordPress
I am the biggest fan of WordPress compared to others I've tried because you can further customize and edit your site to your liking. The others feel less intuitive and more cumbersome to update. You need to know more CSS/HTML coding in order to make a change to the other sites. …
Chose WordPress
I chose to compare Shopify to WordPress because I develop a lot of ECommerce websites for my customers. WordPress, by far, offers more functionality. The WoCommerce plugins can be a little challenging to set up but is well worth the effort with the extensions they offer. …
Top Pros
Top Cons
TrustRadius Insights
WixWordPress
Highlights

TrustRadius
Research Team Insight
Published

Features
WixWordPress
Security
Comparison of Security features of Product A and Product B
Wix
6.8
61 Ratings
16% below category average
WordPress
8.2
127 Ratings
2% above category average
Role-based user permissions6.861 Ratings8.2127 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Wix
6.9
48 Ratings
11% below category average
WordPress
6.4
104 Ratings
18% below category average
API6.944 Ratings6.394 Ratings
Internationalization / multi-language6.833 Ratings6.579 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Wix
7.7
93 Ratings
1% above category average
WordPress
8.0
133 Ratings
5% above category average
WYSIWYG editor6.182 Ratings8.3120 Ratings
Code quality / cleanliness8.866 Ratings7.3121 Ratings
Admin section8.284 Ratings8.6131 Ratings
Page templates7.893 Ratings8.2128 Ratings
Library of website themes8.490 Ratings8.4130 Ratings
Mobile optimization / responsive design7.993 Ratings8.5129 Ratings
Publishing workflow8.279 Ratings8.5125 Ratings
Form generator6.176 Ratings6.3104 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Wix
6.6
85 Ratings
10% below category average
WordPress
7.9
131 Ratings
8% above category average
Content taxonomy6.966 Ratings6.9113 Ratings
SEO support8.474 Ratings8.2118 Ratings
Bulk management6.548 Ratings7.5100 Ratings
Availability / breadth of extensions5.668 Ratings8.5121 Ratings
Community / comment management5.953 Ratings8.5120 Ratings
Best Alternatives
WixWordPress
Small Businesses
Divi
Divi
Score 9.8 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
WixWordPress
Likelihood to Recommend
7.5
(93 ratings)
8.9
(169 ratings)
Likelihood to Renew
7.0
(4 ratings)
9.4
(36 ratings)
Usability
8.0
(7 ratings)
9.6
(16 ratings)
Availability
10.0
(2 ratings)
9.5
(3 ratings)
Performance
10.0
(2 ratings)
8.6
(2 ratings)
Support Rating
6.0
(1 ratings)
10.0
(10 ratings)
In-Person Training
-
(0 ratings)
7.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
8.0
(1 ratings)
9.0
(9 ratings)
Configurability
10.0
(1 ratings)
10.0
(1 ratings)
Ease of integration
9.0
(1 ratings)
8.0
(1 ratings)
Product Scalability
8.0
(2 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
10.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
WixWordPress
Likelihood to Recommend
Wix
The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
Read full review
Automattic
If your business relies heavily on content creation, and particularly on blog posts, then WordPress is really the best option you have. But if you don't have a blog, you only need static pages, or you want to build an eCommerce site, then you might want to explore other alternatives.
Read full review
Pros
Wix
  • Easy to create and duplicate website, and web pages for similar products, services and campaigns, so you do not have to start from scratch
  • Find features such as video, image and button, and templates to customise your website's feel and look. For example, recently, I was able to add a countdown timer for the sale of tickets to our online conference.
  • Creating website Anchors - making it easy for you to take a visitor to a particular part of a page so that they do not need to scroll through the entire webpage making it more user-friendly.
  • The SEO part of Wix makes it easy for you to set up meta data, create fully functional social media shares that are on brand and looks professional in the Google search engine..
Read full review
Automattic
  • WordPress is incredibly easy to set up and get running with little to no technical knowledge. Most web hosts will do it for you, since it's so easy.
  • With thousands of themes available for free and for low cost, WordPress can accommodate any design you can imagine.
  • The community behind WordPress is generous, and there are loads of educational opportunities both online and in person to learn and connect with other users.
Read full review
Cons
Wix
  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
Read full review
Automattic
  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
Read full review
Likelihood to Renew
Wix
We will definitely renew Wix. The ability to completely control our website has been invaluable to us. We will maintain this service as long as we are an incorporated organization, we've tried several other software options and this has been the best solution by far for all of our needs.
Read full review
Automattic
My rating is based on the knowledge I have of the community that WordPress has had built around it for years now. It's as solid as it comes when you talk about community involvement and expansion. There's no other CMS out there that can match-up with it, hands down.
Read full review
Usability
Wix
Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
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Automattic
It's a sophisticated but easy to use piece of software. Many of the content addition pieces are familiar from other pieces of software so there isn't a huge learning curve. And for new areas, there is a lot of info on WordPress.org as well as other WordPress help sites.
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Reliability and Availability
Wix
I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
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Automattic
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Read full review
Performance
Wix
Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
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Automattic
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
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Support Rating
Wix
As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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Automattic
WordPress itself only has community service so your experience will depend on where you turn. Online, through forums and community boards, support is rudimentary but effective. You can easily turn to your local community and find exceptional individuals who know and use WordPress regularly for more advanced, inexpensive, support. I'm rating this less than 10 because of the lack of any formal support provided by a company.
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In-Person Training
Wix
No answers on this topic
Automattic
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
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Online Training
Wix
No answers on this topic
Automattic
It is very easy to find online resources to learn how to do just about anything with WordPress.
Read full review
Implementation Rating
Wix
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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Automattic
WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
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Alternatives Considered
Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like Squarespace which is specifically designed for that market.
Read full review
Automattic
We have considered and operated within Shopify and Squarespace. Both serve their purpose for niche clients, but we do recommend WordPress as being the superior option. We find that WordPress is easier to use and offers maximum scalability while the others are more challenging to design, code, configure and launch.
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Scalability
Wix
I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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Automattic
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
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Return on Investment
Wix
  • The data-driven, dynamic pages will eliminate an entire part of our event launch process. Multiplied across 60 events, over several years, that will save us a ton of time but also vastly increase the quality of our presentation.
  • The data-driven pages will also give us the ability to archive past events and radio shows in an easily searchable manner. This will be helpful for us when it comes to booking new events as well. (It has been no small feat for me to figure out the code to get this all working, though!)
  • This new site will reflect our brand and organization vastly better than our old site. It will make our organization appear much more professional and legitimate.
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Automattic
  • WordPress helps us reduce website management costs because we can oversee updates in-house.
  • WordPress is easy to use, reducing the amount of time we spend on website management.
  • The ease of use enables us to offer website management for clients, helping us grow our capabilities/business.
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