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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    WordPress

    Score8.7 out of 10
    N/AWordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.

    $3

    per month 6 GB storage

    Zoho Campaigns

    Score8.9 out of 10
    N/AZoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.

    $0

    Pricing
    WordPressZoho Campaigns
    Editions & Modules
    Personal
    $4
    per month 6 GB storage
    Premium
    $8
    per month 13 GB storage
    Business
    $25
    per month 50 GB storage
    Commerce
    $45
    per month 50 GB storage
    Enterprise
    Contact for pricing
    Forever Free
    $0
    Standard Plan
    $3 for 500 contacts
    per month
    Professional Plan
    $4.5 for 500 contacts
    per month
    Pay as you go
    $14 for 500 contacts
    Offerings
    Pricing Offerings
    WordPressZoho Campaigns
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPricing for Business and Commerce plans vary on number of GB.—
    More Pricing Information
    Community Pulse
    WordPressZoho Campaigns
    Considered Both Products
    Automattic
    No answer on this topic
    Zoho
    Chose Zoho Campaigns
    While we still believe that Mailchimp has more options for expansion at this point, Zoho Campaigns works better for us so we don't have to leave the Zoho suite of programs so much. Since our main e-mail is through Zoho Mail, the integration of both products is integral.
    Incentivized
    Chose Zoho Campaigns
    I've used MailChimp before, which is a great tool (I might prefer it in many situations), but for our needs in our organization, we went with Zoho Campaigns. This decision was made because of the painless integration with Zoho CRM, which we already use and love. This was the …
    Incentivized
    Chose Zoho Campaigns
    Campaigns came with Zoho CRM, so that's the ONLY reason I use this product. I can't justify paying for MailChimp when I have a free product. BUT, if I paid for this I would have switched a long time ago. In fact, I would have never picked it because it doesn't even compare …
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    108 Answers
    91%
    Would buy again
    10 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    109 Answers
    91%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    109 Answers
    82%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    95 Answers
    100%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    100 Answers
    100%
    Implementation went as expected
    9 Answers
    Features
    WordPressZoho Campaigns
    Security
    Comparison of Security features of WordPress and Zoho Campaigns
    Feature
    WordPress
    8.1
    159 Ratings
    2% below category average
    Zoho Campaigns
    -
    Ratings
    Role-based user permissions8.1159 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of WordPress and Zoho Campaigns
    Feature
    WordPress
    7.9
    134 Ratings
    1% above category average
    Zoho Campaigns
    -
    Ratings
    API7.9124 Ratings00 Ratings
    Internationalization / multi-language7.8103 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of WordPress and Zoho Campaigns
    Feature
    WordPress
    8.1
    166 Ratings
    3% above category average
    Zoho Campaigns
    -
    Ratings
    WYSIWYG editor7.8151 Ratings00 Ratings
    Code quality / cleanliness7.3152 Ratings00 Ratings
    Admin section8.3164 Ratings00 Ratings
    Page templates8.7160 Ratings00 Ratings
    Library of website themes8.7162 Ratings00 Ratings
    Mobile optimization / responsive design8.5161 Ratings00 Ratings
    Publishing workflow8.1154 Ratings00 Ratings
    Form generator7.1131 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of WordPress and Zoho Campaigns
    Feature
    WordPress
    8.2
    164 Ratings
    9% above category average
    Zoho Campaigns
    -
    Ratings
    Content taxonomy8.1142 Ratings00 Ratings
    SEO support7.9148 Ratings00 Ratings
    Bulk management7.5125 Ratings00 Ratings
    Availability / breadth of extensions9.2152 Ratings00 Ratings
    Community / comment management8.2152 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of WordPress and Zoho Campaigns
    Feature
    WordPress
    -
    Ratings
    Zoho Campaigns
    9.3
    26 Ratings
    15% above category average
    WYSIWYG email editor00 Ratings9.825 Ratings
    Dynamic content00 Ratings9.926 Ratings
    Ability to test dynamic content00 Ratings9.923 Ratings
    Landing pages00 Ratings9.818 Ratings
    A/B testing00 Ratings9.922 Ratings
    Mobile optimization00 Ratings5.024 Ratings
    Email deliverability reporting00 Ratings9.826 Ratings
    List management00 Ratings9.925 Ratings
    Triggered drip sequences00 Ratings9.920 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of WordPress and Zoho Campaigns
    Feature
    WordPress
    -
    Ratings
    Zoho Campaigns
    9.9
    26 Ratings
    26% above category average
    Dashboards00 Ratings9.925 Ratings
    Standard reports00 Ratings9.926 Ratings
    Custom reports00 Ratings9.922 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of WordPress and Zoho Campaigns
    Feature
    WordPress
    -
    Ratings
    Zoho Campaigns
    8.7
    4 Ratings
    6% above category average
    URL Validation00 Ratings9.84 Ratings
    Link Tracking00 Ratings9.84 Ratings
    Image Validation00 Ratings9.94 Ratings
    Inbox Display00 Ratings5.04 Ratings
    Email Accessibility Tools00 Ratings7.94 Ratings
    Email Previews00 Ratings9.94 Ratings
    Best Alternatives
    WordPressZoho Campaigns
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Square Online
    Score7.8 out of 10
    Campaign Monitor by Marigold
    Score9.1 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Validity Engage
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    WordPressZoho Campaigns
    Likelihood to Recommend
    8.6
    (203 ratings)
    9.9
    (26 ratings)
    Likelihood to Renew
    3.6
    (38 ratings)
    10.0
    (1 ratings)
    Usability
    8.1
    (50 ratings)
    10.0
    (1 ratings)
    Availability
    9.5
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.6
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (11 ratings)
    -
    (0 ratings)
    In-Person Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (10 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    WordPressZoho Campaigns
    Likelihood to Recommend
    Automattic
    Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
    Incentivized
    Read full review
    Zoho
    It is well suited in scenarios:
    1. Well-defined static list with proper info.
    2. Not building email templates from scratch
    3. Litmus testing involved
    4. Easy to use simple automation journeys involved
    Not well-suited scenarios:
    1. Complex Customer journeys
    2. Dynamic content involved
    3. Integration with other products other than the ZOHO suite
    4. Testing API limits
    Incentivized
    Read full review
    Pros
    Automattic
    • Easy to use User Interface
    • Coding / Plugin Implementation is awesome
    • There's always a solution available for the platform
    • Security is easy to use and robust
    • Implementation with 3rd party platforms, such as Google's variety of tools
    • Can download and host on your own server or use their hosted servers
    Incentivized
    Read full review
    Zoho
    • The best thing about this software is its integration with G-suite.
    • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
    • It helps users to engage subscribers via various social media platforms.
    • It allows users to compare various email campaigns.
    Incentivized
    Read full review
    Cons
    Automattic
    • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
    • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
    • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
    Incentivized
    Read full review
    Zoho
    • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
    • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
    • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
    • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
    • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
    • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
    Incentivized
    Read full review
    Likelihood to Renew
    Automattic
    The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
    Incentivized
    Read full review
    Zoho
    Because I am a single user organization and the subscription is free for up to 3 users.
    Incentivized
    Read full review
    Usability
    Automattic
    Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
    Incentivized
    Read full review
    Zoho
    Zoho Campaigns is a powerful email sending tool. Zoho Campaigns is highly user-friendly and intuitive software. Complex email marketing tasks are simplified by Zoho Campaigns. Best part of Zoho Campaigns is that when you upload the email addresses it verifies that emails are valid or not. I have never seen this feature except in Zoho Campaigns.
    Read full review
    Reliability and Availability
    Automattic
    Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
    Read full review
    Zoho
    No answers on this topic
    Performance
    Automattic
    Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
    Read full review
    Zoho
    No answers on this topic
    Support Rating
    Automattic
    I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
    Read full review
    Zoho
    No answers on this topic
    In-Person Training
    Automattic
    Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
    Read full review
    Zoho
    No answers on this topic
    Online Training
    Automattic
    It is very easy to find online resources to learn how to do just about anything with WordPress.
    Read full review
    Zoho
    No answers on this topic
    Implementation Rating
    Automattic
    WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
    Read full review
    Zoho
    No answers on this topic
    Alternatives Considered
    Automattic
    WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
    Incentivized
    Read full review
    Zoho
    Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
    Incentivized
    Read full review
    Scalability
    Automattic
    WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
    Read full review
    Zoho
    No answers on this topic
    Return on Investment
    Automattic
    • Allowed us to being all websites under a single umbrella, saving costs on similar products.
    • It's increased our website turn time and made us faster and more efficient at launching websites.
    • Edits and tweaks happen much faster as we have a customized environment.
    Incentivized
    Read full review
    Zoho
    • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
    • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
    • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
    Incentivized
    Read full review
    ScreenShots

    Zoho Campaigns Screenshots

    Screenshot of Template editorScreenshot of Real-time analyticsScreenshot of List managementScreenshot of Send time optimizationScreenshot of Automation—WorkflowsScreenshot of Dashboard