Great choice for larger organisations looking to level up | TrustRadius

Overall Satisfaction with Braze

Use Cases and Deployment Scope

Braze is used for both Marketing and Operational comms at my organisation. Our business model is a little complex, which means we service our database, send comms on behalf of clients, and clients can also purchase a Braze license via us to benefit from our economies of scale.

Pros and Cons

Pros

The number of channels available e.g. in-app, push, SMS etc.
Easily handles a high volume of data
Great support from the Customer Success team

Cons

Reporting isn't intuitive and has a campaign limit

Return on Investment

Automate certain comms using the Catalog, increasing team efficiencies
Canvas' allow for a seamless customer experience

Usability

8

Platform is intuitive aside from the reporting

Customer Impact

Even using Intelligent Timing is so simple to toggle on, yet has so much value to the customer

Alternatives Considered

Microsoft Dynamics 365 Marketing and Adobe Marketo Engage

Braze is a little different than the above, more a league of it's own

Key Insights

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

Other Software Used

Canva, Sprinklr Social, Microsoft 365

Likelihood to Recommend

Braze is worth the cost for a large organisation like ours to ensure we're best in class in customer engagement

Comments

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