Easy to use easy to measure ROI.
June 30, 2025

Easy to use easy to measure ROI.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We use Braze to help our customers plan, develop and act on their customer engagement strategy. With Braze we are able to use attributes to create segments, identify the best way to communicate with each customer and send the right message using the best channel, and with correct, relevant content. We can also manage the customer journey with an easy-to-use interface, with the fastest ramping up and also take advantage of the frequent new releases and innovation in the platform.

Pros

  • Segment customers by attributes
  • Create and manage customer journeys
  • Manage different channels in one place

Cons

  • B2B marketing engagement
  • Artificial Intelligence features
  • Decreased TCO - easy to maintain
  • Decreased turn-over - certified professionals don't get poached all the time
  • It is not a cheap platform, and needs to be well used to generate ROI
It is the easiest platform on the market. It is a piece of cake compared to the largest platforms out there. But it still requires some coding, which is a feature that requires a different team to work with marketing professionals.
Because it is easy to use and set up, many of the features were available to be explored from day one. Data integration with Braze is a less effort and less time consuming part of the implementation. Real-time data makes a big difference for commerce and fast-moving markets that some of our customers work.
Easier than the big ones and more robust and than the small ones. Braze seems to be a great fit for teams that need to move fast, cannot spend a lot of time in certifications and training and are able to adapt to innovation. As for pricing, Braze has different pricing depending on the industry, so I would say that it can fit most pockets and budgets.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Braze is a breeze to be used in B2C use-cases, where brands need to communicate with a large number of customers and prospects. It allows easy management of journeys (even complex ones) and channel management. A/B testing is another easy feature to be used, which helps the marketing teams pick the best version of every asset/campaign. For B2B marketing, Braze is not as robust, but it still works for traditional use-cases.

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