Braze Review Through the Eyes of a Digital Marketer
April 08, 2025

Braze Review Through the Eyes of a Digital Marketer

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We use Braze primarily for our email and lifecycle marketing efforts, focusing on onboarding campaigns, reanimation campaigns for dormant users, monthly product updates, and strategic upselling and cross-selling initiatives. Its robust segmentation capabilities and custom attributes enable us to deliver highly personalized messages, helping to boost engagement and conversion rates. By automating the onboarding journey through Braze, we guide new users with tailored prompts, ensuring they quickly understand our product’s value. Meanwhile, reanimation campaigns seamlessly nudge inactive customers back into the fold. Monthly product updates and targeted upselling/cross-selling messages keep existing users informed and engaged. Overall, Braze helps address user churn, supports revenue growth, and provides an efficient, scalable way to communicate with our customer base.

Pros

  • Canvas flow builder is intuitive.
  • Data insights are easy to digest.
  • The campaign builder is user-friendly.

Cons

  • Fully integrating Braze into the tech stack that the company is using is complicated and needs major support from engineering and data teams - Braze could offer full support to implement Braze fully as part of the deal.
  • Reduced Churn and Increased Engagement: By setting up automated reengagement campaigns for users who stopped removing backgrounds frequently, we’ve seen a measurable uptick in activity. This has helped lower churn rates and sustain monthly active usage, ultimately reinforcing higher customer lifetime value (CLTV).
  • Optimized Spend and Greater Efficiency: Braze’s segmentation and personalization features allow us to target only the most relevant users, reducing email send volume and overall campaign costs. This tighter focus ensures more efficient ad spend and a streamlined TCO.
  • Higher Conversion Through Upselling: We use Braze to promote premium credits and advanced editing tools, nudging free-tier users toward paid plans. These well-timed campaigns result in increased conversion rates, driving incremental revenue without excessive marketing overhead.
It's easy to use and understand. However, it's not perfect (the last set of UI/UX updates definitely improved this), and for Braze to be really 10 out of 10, an easier process to integrate Braze with data/website/apps would be needed -> right now, marketing is limited by what was set up initially, and moving this beyond MVP is extremely hard.



I wasn't part of the decision-making process for selecting Braze, since I joined the company after Braze was already "integrated" with our company. I'd still say that Braze would me my 1st choice compared to other tools that I used in the past.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

It's well suited as a B2C marketing CRM, but falls flat when it comes to managing B2B clients/prospects -> something more omni-purpose (in line with Hubspot or Salesforce) could be highly beneficial.

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