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Criteo Retail Media places brand-sponsored advertising within retailer e-commerce sites and apps.
Retailers can drive incremental revenue by providing tools that make it easy for brands and agencies to manage retail media campaigns, while also maintaining control of the shopper experience. Additionally, retailers and brands using the platform can deliver consent-based, personalized advertising without relying on third-party cookies.
Criteo has built technology that allows retailers and brands to better partner with one another to deliver a more relevant shopping experience and increase product sales. They boast a transparent-by-design platform, which enables retailers to scale their retail media businesses and makes it easier for brands to buy across retailers using standardized workflows and metrics.
Watch Retail Media Moment with 360i - Episode One In the first edition of our “Retail Media Moments” video series below, Mike Feldman, Group Director of integrated creative and media agency 360i, discusses why his clients are turning to Retail Media to capture new margins and enhance the omnichannel experience for shoppers.
Watch Retail Media Moment with Wavemaker - Episode Two During our second episode, Wavemakers' Head of Ecommerce US, Kacie McKee, shares her thoughts on the driving factors of retail media, and #AskRetailMedia players, “How are you thinking about the consolidation of data and reporting across the retail media landscape?
|Deployment Types||On-premise, SaaS|
|Operating Systems||Windows, Linux, Mac|
|Supported Countries||North America, EMEA, APAC|