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Emma by Marigold Reviews and Ratings

Rating: 9.3 out of 10
Score
9.3 out of 10

Community insights

TrustRadius Insights for Emma by Marigold are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive and user-friendly interface: Many users have praised Emma for its intuitive and user-friendly interface, stating that it is easy to navigate and perform various tasks such as adding and updating users, importing client lists, and customizing email templates. The drag-and-drop functionality has been particularly well-liked, allowing users to create custom emails without the need for extensive design skills. Users also appreciate the ease of adding and managing sub-accounts and templates from the platform's interface.

Up-to-date dashboard with helpful metrics: The up-to-date dashboard in Emma has received high praise from users. They find it to be a great overview of their campaign performance and ranking within the larger community. Users value the ability to compare their campaign performance with others and appreciate the clear and helpful metrics provided, such as open rate, click rate, and number of subscribers. The click map feature, which shows where subscribers are clicking on the newsletter, has also been well-received.

Resending newsletters to non-openers: Users have been impressed with how easy it is to resend newsletters to non-openers in Emma. Although they had to figure out how to do it on their own, they found the process surprisingly simple. This feature allows users to reach a wider audience by giving them another chance to engage with their email campaigns.

Reviews

32 Reviews

Emma - from wide variety of templates and pricing plans to suite every business

Rating: 8 out of 10

Use Cases and Deployment Scope

Emma is a great templated email service. If you have knowledge how to use CSS and HTML coding you have to realize you will have limitations to alter style sheets. This all depends on pricing models. We currently use a basic model that allows no style sheet changes. I have created a nice template for rate sheet distribution and the ease of changing the header banners make this an awesome tool in my email arsenal. Another great piece of information that the email service offers is an auto save function. This auto saves your work every edit in case you want to go back to previous edit.

Pros

  • Emma shines when it comes to the template offerings. You should be able to find exactly what you are looking for to start off your email with the wide variety of templates.
  • Regarding the templates, if you have a template that you have established for weekly distribution and you want to continue to use it, editability and archiving options of the template [are] available for a quicker email turnaround.
  • Swapping out images from your online gallery for quicker changes on a weekly rate table email are a major plus. Don't have to recreate the tables just edit the data within.

Cons

  • I believe one of the areas of improvement is available but it would depend on your pricing plan. Working with basic does not allow you to make any edits to the CSS style guide. You will need to schedule changes with Emma Support. They will make the changes, however there will be an additional charge.
  • One thing that takes getting used to is the auto-save feature. Example, you make a mistake in the email - you can't just back track with pc-shortcut keys. In order to backtrack you have to choose a time from the auto save dropdown to revert to. Once you remember this it will eventually come as second nature.
  • Depending on the workload of the actual server, you may run into distribution delay of about a half hour or so. Normally I schedule my emails which is great. But for sending (not a test) for review it can take a good 10 minutes or so.

Likelihood to Recommend

Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.

VU
Verified User
Employee in Customer Service (51-200 employees)
Vetted Review
Emma by Marigold
4 years of experience

Easy to Use Email Software

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Emma is used for sending mass emails to our mailing lists. It is used across the whole organization and is used to promote specials or different items at our three social ventures as well as general updates through e-newsletters. It helps us to easily maintain an email list separate from our donor lists.

Pros

  • Easy to format newsletters.
  • Easy to update contacts.
  • Easy summaries of results.

Cons

  • Slow to load.
  • Could use some more variety for formatting.
  • I do wish it came with a easy-to-add widget to get users added to mailing list on our website.

Likelihood to Recommend

Emma is well suited for anyone to be able to send mass emails to their audience. I would say my abilities as a marketer are average at best and I can still send out a pretty decent newsletter. It typically looks pretty good and is well received. It might not be the best tool for a true email marketing specialist but it works for me as an amateur.

VU
Verified User
Director (11-50 employees)
Vetted Review
Emma by Marigold
2 years of experience

This software is EASY PEASY!

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

Emma is used as our HTML alert to our membership, to inform them of our legislative and regulatory initiatives and events.

Pros

  • User friendly
  • Economically priced for small companies

Cons

  • More widget options
  • Better customer service for basic users

Likelihood to Recommend

Emma is great for small trade associations or companies looking to reach out to their members/customers/potential clients. It’s affordable, a bit more advanced than Constant Contact, has high quality output, and easily captures client information. You don’t need to pay for a custom template, but the option is there. It’s easy to learn and teach others who may not be as computer savvy.

RC
Rebecca Cooke-Rodriguez
Events, Marketing and Office Manager in Corporate at BOND DEALERS OF AMERICA (1-10 employees)
Vetted Review
Emma by Marigold
5 years of experience
View profile

Emma is Ebullient!

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We use Emma to keep in contact with our volunteers, campers, and donors through monthly marketing email updates. It addresses the problem of frequently touching base with our market group as well as having messaging match our branding, which is <i>really</i> important to us as an organization. It's mostly used by the Executive Director and Office Manager to design and send out our monthly updates.

Pros

  • Templates are easy to use. This functionality makes it super simple to make newsletters that look professional.
  • Managing the email lists is great. You can input email addresses easily.
  • I love the Lightbox on our home page of our website that automatically funnels email signups into a new list.

Cons

  • The categorization of email addresses is sometimes clumsy. I could potentially go in and recategorize, so that's not necessarily their issue, but it does have to be done individually as far as I can tell.
  • I'm usually kind of confused by the rating of the email after its sent. We get mid-range results. I know that I could probably take a video course in order to figure out how to improve the emails to have a better rating.
  • Sometimes our emails do go to Spam filters but not often.

Likelihood to Recommend

Emma is awesome for organizations who wish to communicate with their donors, volunteers, or general supporters with an easily customizable email platform. It's a platform that is suited for folks that don't necessarily have lots of experience with mobile email design - Emma makes that really easy for you. You can also upload a ton of photos for your newsletters and the storage is seemingly endless.

SB
Sarah Bandy
Executive Director in Marketing at Youth Empowerment through Arts and Humanities (1-10 employees)
Vetted Review
Emma by Marigold
5 years of experience
View profile

Enterprise-Level Multi-Location Email Platform That Works

Rating: 6 out of 10
Incentivized

Use Cases and Deployment Scope

I worked with Emma with a large corporate client. The client had about 15-20 different email marketing platforms for different locations across the country, and it was a nightmare making sure the proper information was disseminated for each location effectively. After walking through the platform with Emma, we realized that the platform would be a perfect fit for an enterprise-level client with many locations. Each location can have different accounts tied into a parent account, and access granted per location, so every location is empowered to provide their own emails to their clients, as well as having oversight and capabilities to deliver from corporate. Definitely a game-changer for the brand.

Pros

  • Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
  • Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
  • A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed

Cons

  • Getting started with the platform really requires Emma support, which costs money. If you're an enterprise client, the setup costs can be steep.
  • Automated work-flows aren't a simple to create as some platforms that focus heavily on that.
  • The CMS aspect of the platform is a little weak and probably not a great fit for SAAS or B2B clients

Likelihood to Recommend

I would really recommend Emma to Enterprise clients more than anything. In most cases, there are other platforms that are easier and more cost effective for brands looking to begin or bolster email efforts. If you are an enterprise client that has multi-location businesses, then this is going to be a great fit for you.

AM
Aaron Metzger
Founder in Marketing at CATAPULT.digital (1-10 employees)
Vetted Review
Emma by Marigold
1 year of experience
View profile

Emma: Best Bang for Your Buck

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

Emma is an email software, similar to MailChimp, that helps create aesthetically gorgeous emails for our clients. While this isn't much different from other email clients, what is nice is that we can use it company-wide from one department to another. Emma has a platform that has campaign management as well as asset and template-sharing control. This means the people in marketing can put a design together and show it to our account executives before we review it with upper management. It's a big time saver.

Pros

  • Their templates are easy to edit and manipulate, we have a lot of 'non-designers' that are mostly code-monkeys, and it makes their job easier when they have to proverbially wear multiple hats.
  • Emma has the ability to test multiple subject lines – you can see where you get the most clicks. That makes our clients happy and targets our business.
  • It's competitive with MailChimp – a program we've been running into issues with. It's nice that there's other software out there we can jump to.

Cons

  • Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
  • We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
  • The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.

Likelihood to Recommend

Emma allows our company to send out emails for pennies. This has been a huge savings that we're able to forward onto our clientele. It has basically been a great software program that has helped us utilize client emails and campaigns – not only that but tracking clicks and being able to determine the best [sales] course of action for our clients. Its pretty suitable for any size organization, preferably smaller, as it is very cost-effective compared to MailChimp, for example.

VU
Verified User
Employee in Marketing (11-50 employees)
Vetted Review
Emma by Marigold
1 year of experience

Emma delivers inbox success

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We have used Emma for automated email campaigns, drop campaigns, and email workflow management. While not the cheapest solution on the market, it provides some of the best tools and results.

Pros

  • Drip campaigns for email
  • Great email builder and integration with Litmus
  • Easy to read dashboard and metrics

Cons

  • Too expensive for some clients
  • Number of contacts included does not increase at each pricing tier.

Likelihood to Recommend

Great for larger organizations or brands with a larger marketing budget. Many small companies prefer MailChimp for the free or much cheaper versions.

VU
Verified User
Partner in Marketing (1-10 employees)
Vetted Review
Emma by Marigold
2 years of experience

Emma makes email automation simple

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

The marketing department needed an email marketing system that simplified automation - that led us to Emma. Emma is a simplified version of the most complex marketing automation software. We use Emma to trigger targeted messages to our database as well as easily segment our lists. A prior problem we experienced was difficulty segmenting lists, but Emma offers intuitive segmentation that keeps us organized

Pros

  • Segmentation
  • Automation
  • Easy A/B testing

Cons

  • Landing pages
  • Signup forms
  • Integrations

Likelihood to Recommend

Apart from the cons which can be found in nearly every WYSIWYG email automation system, Emma provides advanced features using a simplified delivery. Emma is well suited for organizations who aspire to produce drip campaigns but get bogged down by the complexity some systems make it. Being able to easily automate based on activity takes the thought out of what needs to be done. Aside from automation, Emma is also suited for organizations who don't have time to properly segment their lists. Emma gives you real-time data with intuitive building options making segmentation a breeze.

SC
Stefanie Cash
Digital Marketing Manager in Marketing at Caradonna Adventures (11-50 employees)
Vetted Review
Emma by Marigold
4 years of experience
View profile

Great product for reaching your customers with mass email campaigns

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Emma is being used across the university by different departments. We use it to send email blasts &amp; campaigns to various groups, i.e: students or faculty.

Pros

  • Sending out mass emails to different groups in our case: student, staff, or faculty
  • Segmenting user groups/contacts to send email campaigns to
  • Track your email campaigns and know when someone has opened the email and which links in the campaign they click on

Cons

  • Price: the subscription price is higher than competitors like mailchimp
  • It's not freemium, they do not have a free version for individuals who want to use it for small volumes
  • More templates to choose from
  • Better management of contacts and uploading contacts and compaign groups

Likelihood to Recommend

Well suited for sending mass messages and integrating it with third-party tools. Also good for tracking user activity once the email is sent out. Emma has great analytics around user activity regarding a campaign. Emma is less appropriate for emails to small groups; it would be better to just email the the recipients rather than use Emma.

VU
Verified User
Manager in Information Technology (1001-5000 employees)
Vetted Review
Emma by Marigold
1 year of experience

Nonprofit Email Marketing Made Simple & Stunning

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Our development &amp; communications team uses Emma to share important nonprofit organization news with our donors, partners, board, staff, and volunteers. It is one of our core methods of fundraising and communicating with our community.

Pros

  • As a nonprofit organization, we need the ability to automate email series for new subscribers and donors to further educate them on our mission, thank them for their support, and keep them engaged. Emma’s automated email tools make this so easy to set up.
  • We love how simple Emma makes creating e-blasts, as well as building and saving templates for future use.
  • Emma’s resources are incredible. They’ve taken the time to compile brilliant guides on everything you could possibly wonder about email marketing.

Cons

  • We have struggled with Salesforce integration and would love to see this ironed out.
  • The mobile and desktop views differ greatly on some of our templates, making it challenging to craft a design that works across all platforms.
  • While we love Emma’s simplicity, it would be nice to have more customization options at our fingertips.

Likelihood to Recommend

Emma is a great option for email marketers who need a simple system that generates beautiful, modern emails. The analytics, while basic, are helpful to zero in on what our community is interested in. For a nonprofit organization, Emma works well for e-blasts and automated email series.

LL
Lauren Lloyd
Communications Specialist at Freelance Writer (11-50 employees)
Vetted Review
Emma by Marigold
2 years of experience
View profile