Reaching our client's B2B target market with LinkedIn Marketing Solutions
Updated September 25, 2020
Reaching our client's B2B target market with LinkedIn Marketing Solutions
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Marketing Solutions
Over the past few years, we've used LinkedIn Marketing Solutions on two of our clients. While the platform allowed us to target new audience groups different from Facebook and Twitter, the cost to reach those targets was quite a bit more expensive than either Facebook or Twitter. While the platform was easy to set up, as we tried to do simple things like tracking visitors from our ads and measuring ROI, we faced many difficulties, as LinkedIn prefers to use tags instead of tracking cookies or pixels (like Facebook).
LinkedIn Marketing Solutions shines in its ability to allow our business clients to target other businesses and decision makers, allowing our clients to promote their products to the right people with ease.
LinkedIn Marketing Solutions shines in its ability to allow our business clients to target other businesses and decision makers, allowing our clients to promote their products to the right people with ease.
- Running B2B ads.
- Targeting decision makers.
- When we first started we got a sales rep from LinkedIn who walked us through the process.
- Our clients reported that inMail got them some good sales leads.
- As a marketer who loves to crunch numbers and find hidden gems of info in data, I feel LinkedIn is still behind other advertising platforms, especially Facebook & Twitter.
- Weak sales tracking across sites compared to Facebook Pixel.
- Helped us strengthen the brand images with professionals and target market.
- Allowed us to reach the right decision makers in some of our client's target companies, which enabled us in initiating conversations with them.