Verizon Media Ad Platform

Verizon Media Ad Platform
Formerly Oath

Score 7.1 out of 10
Verizon Media Ad Platform

Overview

What is Verizon Media Ad Platform?

Verizon Media (formerly Oath) is the media division of Verizon Communications and combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, ADTECH, as well as Yahoo! ad tech....
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Recent Reviews

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Popular Features

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  • Ad campaign creation (9)
    8.4
    84%
  • Ad display and retargeting segmentation (9)
    7.6
    76%
  • Display advertising (9)
    7.6
    76%
  • Ad dashboards (9)
    7.1
    71%

Reviewer Pros & Cons

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Pricing

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What is Verizon Media Ad Platform?

Verizon Media (formerly Oath) is the media division of Verizon Communications and combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, ADTECH, as well as Yahoo! ad tech. The service supplies advertiser and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

7.6Avg 7.5

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.8Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.6Avg 7.8
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Product Details

What is Verizon Media Ad Platform?

Verizon Media (formerly Oath) is the media division of Verizon Communications and combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, ADTECH, as well as Yahoo! ad tech. The service supplies advertiser and publisher solutions including SSP, DSP, a native ad marketplace, and Verizon Media Exchanges, which the vendor describes as the only direct source for O&O supply such as Yahoo, AOL, HuffPost, ESPN, Fox, and eBay.

Verizon Media Ad Platform Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Verizon Media (formerly Oath) is the media division of Verizon Communications and combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, ADTECH, as well as Yahoo! ad tech. The service supplies advertiser and publisher solutions including SSP, DSP, a native ad marketplace, and Verizon Media Exchanges, which the vendor describes as the only direct source for O&O supply such as Yahoo, AOL, HuffPost, ESPN, Fox, and eBay.

Reviewers rate Ad campaign creation and Ad deployment highest, with a score of 8.4.

The most common users of Verizon Media Ad Platform are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

 (37)

Reviews

(1-10 of 10)
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Score 7 out of 10
Vetted Review
Verified User
We use this for the pay-per-click service we offer to our clients. Most of them utilize this platform in order to purchase ads on spaces run by Yahoo. It allows them to have a better presence on their new potential clients who use their phones and live on mobile versus desktop.
  • Customer support
  • Easy to learn
  • Based on data
  • Not the best interface for users
  • Needs an update
  • Sometimes runs slow
This platform is well-suited for gaining access to larger networks at a low cost due to the users on Yahoo. By being able to customize ads and curtail to our client's networks, we can get more interaction.
Score 9 out of 10
Vetted Review
Verified User
New client acquisition is only one of several business issues that I'm working on. New clients have come to me at a very low-cost thanks to Yahoo Search, and that's been a huge help. Prospecting can also benefit from predictive audience features. The procedure of retargeting is also basic. Yahoo Gemini allows our company to display advertisements on Yahoo search results, which is essential for gaining new customers and is good for business.
  • For any other marketing initiatives, Yahoo! is an excellent supplement.
  • Since many individuals see our ads, the return on investment (ROI) is rather good for us.
  • It's a simple system to utilize in terms of inventory management, branding, and other aspects of customer support.
  • A more user-friendly interface is needed because the current one is difficult to use.
  • In comparison to Google Ads, Search Ads see substantially less traffic.
  • I found the system to be substantially sluggish than any other platform I had ever utilized.
Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
Christian Gesú De Andrade Trillo | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
At the trading desk I work at, we use the Verizon tool to create programmatic media ads. We create campaigns for all of Brazil and some countries in Latin America and North America. We approach large companies from all sectors of the market, they send all the necessary material (creative, segmentation, user interests, copy) and from there, the responsible team accesses the tool to implement advertising campaigns.
  • Lots of targeting options for campaigns.
  • Intuitive tool.
  • Leaves a lot of freedom for the analyst to develop campaigns.
  • Higher inventories for audience targeting
  • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
  • More dynamism to achieve better performance in campaigns
It is suitable for creating campaigns that do not necessarily need to generate a high CTR in programmatic, as unfortunately Verizon has some difficulties scaling some strategies. It is excellent if you want to create ads focusing on temperature, as it will deliver to a much more selective audience. I don't recommend it if you have high CTR expectations. I don't recommend it if you need to maintain a delivery on qualified domains.
Score 1 out of 10
Vetted Review
Verified User
The business problem ONE by AOL was meant to address was to fill our ad-tech void to help with remnant ads. It's only being used by our marketing team and will eventually be phased out due to a multitude of problems. Keep reading to find out about our headaches.

TL:DR - Clunky system boosts Advil sales.
  • Customer support is great.
  • Data sources show lots of customer insights.
  • Awful UI.
  • Slow system.
I wouldn't recommend ONE by AOL to my worst enemy. The entire platform is a mess, and you can find others out there that will work with you and work for you better. Simple ad-tech platform features are missing. It's ridiculously slow and with the "money saved" by specific ad-tactics we spent on waiting for data and pages to load.
Nicholas J. Salvatore | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
The One by AOL platform, now known as the Verizon Media or “Oath” DSP, is currently being used by my team & I to buy programmatically for our clients. My team is part of the larger Programmatic Department at PlatformGSK - a subset of Publicis Health Media servicing the GSK client.
  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
  • Pixels & Rules - compared to other DSPs, the setup is a platform for creating pixels, and rules are less intuitive or clear to follow.
The ONE by AOL platform is well suited for users looking to leverage Verizon Media 1st party data to reach valued prospects or looking to purchase Verizon Media O&O inventory at a better access point.
March 09, 2019

Quick & Simple

Kristin Roberts | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
This is being used by our programmatic team in order to help target for our clients.
  • Targeting is positive.
  • Easy to work with from a planning perspective.
  • Has shown positive performance.
  • Viewability is not always the best.
  • Can not always stack up against premium partners.
Programmatic solutions are the best spot for this. Any time a high, premium environment is needed, this isn't the best option.
March 09, 2019

Oath Review

Justin Hansen | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use Oath to monetize display advertising. We are a media company with 15+ news, information, and entertainment websites.
  • Monetize display inventory.
  • Customer Service.
  • Availability to monetize other forms of digital advertising.
  • Reporting
  • UI
  • Video
It is well suited to monetize display (desktop + mobile) header bidding impressions. We used it for video and did not have great success, however, that is not our specialty.
Score 7 out of 10
Vetted Review
Verified User
We use ADTECH to help display our work on several different platforms. It works as a way of consolidating a lot of different material into one format, so that everything is a bit more streamlined. It makes managing all of our accounts a lot easier because everybody in our organization can access the same amount of material. Everyone can be on the same page, everyone knows what everybody else is talking about. It's like having a giant bulletin board for your entire work process. It makes meeting easier because pulling and viewing content is much easier.
  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
October 24, 2017

Brightroll review

Eamonn Kelly | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
The ability to buy video programmatically with the guarantee of low fraud and premium inventory helps us reach the right audiences at the right cost. Reporting is always transparent and targeting is more accurate than traditional programmatic ad market places. Brand safety is also better and more secure than other networks.
  • Yahoo audience data give accurate targeting.
  • Transparent reporting helps give more control over buys.
  • Premium inventory means quality coupled with reach.
  • Oath network may give priority to sites on the Yahoo network.
  • Reporting interface is clunky and somewhat slow.
  • UX seems to take precedence over functionality.
Premium inventory of programmatic video knowing that quality content will be shown on our videos. Low fraud recorded by third party tracking and higher viewability. Audience targeting is highly detailed and gives quality user base for which to target. Suited for large scale campaigns. Not really worth it for smaller campaigns.
Score 7 out of 10
Vetted Review
Verified User
Brightroll was used by the organization as a vehicle for video buying. The big draw for Brightroll was efficient pricing which was a priority for the some of the big brands that I worked on. Compared to other vendors that were also on the plan, our contact was very skilled and could speak to the needs of my agency and my client.
  • Customer Service - easy to reach staff
  • Efficient and Competitive Pricing
  • Site List Transparency - we weren't too thrilled that our site list was only partial
  • Performance was less than desired - our client wanted to see better click through rates and video completion rates
A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.
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