Brightroll review
October 24, 2017
Brightroll review
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Brightroll
The ability to buy video programmatically with the guarantee of low fraud and premium inventory helps us reach the right audiences at the right cost. Reporting is always transparent and targeting is more accurate than traditional programmatic ad market places. Brand safety is also better and more secure than other networks.
- Yahoo audience data give accurate targeting.
- Transparent reporting helps give more control over buys.
- Premium inventory means quality coupled with reach.
- Oath network may give priority to sites on the Yahoo network.
- Reporting interface is clunky and somewhat slow.
- UX seems to take precedence over functionality.
- High ROI in terms of quality content for reasonable reach & cost.
- Expensive when compared to other programmatic networks.
- Lower reach compared to Google.
Brightroll transparent reporting and lower cost was the primary reason that it was selected when compared to the other competitors Tube Mogul from Adobe and Ad Roll. Also Yahoo audience network was more suited to the campaign's need in terms of reach and audience type. The sites in the oath network fell within our audience targeting.