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Yoast

Yoast

Overview

What is Yoast?

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO…

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Recent Reviews

TrustRadius Insights

Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Integration with web analytics tools (42)
    9.7
    97%
  • Site recommendations (42)
    9.7
    97%
  • Keyword analysis (49)
    9.6
    96%
  • Page grader (53)
    9.2
    92%

Reviewer Pros & Cons

View all pros & cons
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Pricing

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Premium

$99.00

Cloud
Per Site

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://yoast.com/wordpress/plugins

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Quick Demo Yoast

YouTube

Demo Toko Online Anisa Bags (beserta Yoast SEO)

YouTube

Demo: Instalación de Yoast SEO y uso

YouTube

#DEMO Instalação Plugin Yoast SEO PREMIUM

YouTube

Facebook Yoast Demo

YouTube

Video SEO for WordPress by Yoast demo

YouTube
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Features

SEO

Core features related to search engine optimization

7.2
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

7.8
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

9
Avg 8.4
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Product Details

What is Yoast?

Yoast SEO helps to ensure a site meets the highest technical SEO standards. It also provides tools to optimize content for SEO and overall readability. Yoast is built to:
  • Include everything needed to start ranking in search engines
  • Automatically take care of all of a site’s technical SEO
  • Provide access to 6 free academy courses

Yoast Video

Yoast SEO Demo

Yoast Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located (e.g. Google Maps, a store locator, etc.), and Premium SEO redirect manager for dealing with common redirect errors and issues. Yoast Complete for a single site license can be obtained for $279, for up to 5 sites for $479, and for up to 20 sites for $849. The plugins may also be bought individually, and yoast.com now offers a Google Analytics (GA) plugin.

Yoast starts at $0.

Reviewers rate Site recommendations and Local SEO and Integration with web analytics tools highest, with a score of 9.7.

The most common users of Yoast are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(304)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve search engine visibility. Users have found Yoast to be particularly valuable for on-page SEO optimization, providing a comprehensive checklist for elements such as metadata, URLs, headers, and more. The plugin's red-yellow-green light icon serves as a visual indicator of how well optimized a page is, allowing users to stay on top of their optimization efforts.

Freelancers, small business owners, and marketing professionals have relied on Yoast to boost their online presence and attract potential customers. Additionally, Yoast has played a crucial role in helping bloggers optimize their pages for better rankings. The user-friendly interface and real-time suggestions provided by Yoast make it accessible to both non-expert users and SEO novices who are looking to optimize their own content. From optimizing blog posts and images to managing URLs and interlinking suggestions, Yoast offers a range of features that simplify the process of search engine optimization.

Furthermore, organizations and agencies have leveraged Yoast to set up SEO for each page or article on their websites, providing oversight of writers' SEO tasks. The structured markup capability of Yoast has proven invaluable in ensuring that pages meet SEO standards and comply with industry regulations. With its extensive training resources and comprehensive plugin options, Yoast has become the go-to tool for WordPress users looking to maximize their SEO efforts.

Overall, Yoast has proved indispensable in optimizing WordPress websites for search engines, attracting organic traffic, meeting deadlines, and maintaining structured content. By offering practical recommendations and insights into keyword density, readability scores, and meta data optimization, Yoast delivers valuable assistance in driving qualified traffic to websites.

Seamless integration: Users have praised Yoast for its seamless integration into the WordPress platform, eliminating the need to switch between different pages or platforms for optimization. This convenience has been highly appreciated by numerous reviewers.

Real-time tips: Many users have found Yoast's real-time tips to be invaluable. The ability to receive immediate feedback and guidance on optimizing their pages or posts through live scans of page templates, links, and copy has been highly valued by a significant number of reviewers.

Training resources: Yoast's training resources have received great praise from users. These resources are considered helpful in making the complex topic of SEO easy to understand and implement. They enable users to improve their knowledge of SEO effectively, as mentioned by multiple reviewers.

Unhelpful customer support: Some users have expressed frustration with the customer support provided by Yoast, stating that it has been unhelpful and lacking. This issue has been mentioned multiple times in user reviews.

Confusing user interface: The software's user interface has been criticized for being confusing and overwhelming. Users have found it difficult to navigate and complete tasks efficiently, leading them to believe that the software is not user-friendly.

Lack of comprehensive SEO insights: Users have expressed a desire for more comprehensive SEO insights and tools beyond just on-page optimization. They feel that the current features are lacking in providing competitive analysis and tracking SERP performance.

Users have provided several recommendations for Yoast based on their experiences with the product. The three most common recommendations are:

  1. Start with the free version: Users recommend starting with the free version of Yoast as it provides a range of useful features for optimizing website SEO. It is helpful for improving search engine rankings and increasing website traffic.

  2. Use for WordPress websites: Yoast is highly recommended for WordPress websites, as it offers specific plugins and tools tailored to this platform. Users find Yoast beneficial in expanding their understanding of SEO marketing and improving blog SEO, ultimately helping to boost website ranking in search engine results.

  3. Automate and save time: Users appreciate how Yoast automates various on-page metadata-related tasks, saving them valuable time. It is effective for day-to-day SEO activities and provides a helpful guide for implementing SEO improvements. By using Yoast, users can ensure proper optimization of content and keep up with changing SEO trends.

It's important to note that while many users recommend Yoast as a top SEO plugin for WordPress websites, some caution that it may not be the only tool needed for comprehensive SEO optimization. Additionally, some users express satisfaction with the free version and suggest that the premium version may not be necessary.

Attribute Ratings

Reviews

(1-25 of 59)
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Score 10 out of 10
Vetted Review
Verified User
SEO (8)
21.25%
2.1
Keyword analysis
N/A
N/A
Backlink management
70%
7.0
SERP ranking tracking
N/A
N/A
Page grader
100%
10.0
Competitive analysis
N/A
N/A
Site audit / diagnostics
N/A
N/A
Site recommendations
N/A
N/A
Task management
N/A
N/A
SEO Channels (4)
N/A
N/A
Local SEO
N/A
N/A
Social SEO
N/A
N/A
Mobile SEO
N/A
N/A
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
50%
5.0
Multi-domain support
N/A
N/A
Integration with web analytics tools
100%
10.0
Score 8 out of 10
Vetted Review
Verified User
SEO (8)
55%
5.5
Keyword analysis
N/A
N/A
Backlink management
80%
8.0
SERP ranking tracking
N/A
N/A
Page grader
100%
10.0
Competitive analysis
80%
8.0
Site audit / diagnostics
80%
8.0
Site recommendations
100%
10.0
Task management
N/A
N/A
SEO Channels (4)
75%
7.5
Local SEO
100%
10.0
Social SEO
100%
10.0
Mobile SEO
100%
10.0
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
David Gev | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
SEO (8)
30%
3.0
Keyword analysis
20%
2.0
Backlink management
80%
8.0
SERP ranking tracking
40%
4.0
Page grader
20%
2.0
Competitive analysis
20%
2.0
Site audit / diagnostics
20%
2.0
Site recommendations
20%
2.0
Task management
20%
2.0
SEO Channels (4)
20%
2.0
Local SEO
20%
2.0
Social SEO
20%
2.0
Mobile SEO
20%
2.0
Global SEO
20%
2.0
SEO Platform & Account Management (2)
20%
2.0
Multi-domain support
20%
2.0
Integration with web analytics tools
20%
2.0
Score 9 out of 10
Vetted Review
Verified User
SEO (8)
43.75%
4.4
Keyword analysis
70%
7.0
Backlink management
60%
6.0
SERP ranking tracking
N/A
N/A
Page grader
90%
9.0
Competitive analysis
N/A
N/A
Site audit / diagnostics
60%
6.0
Site recommendations
70%
7.0
Task management
N/A
N/A
SEO Channels (4)
20%
2.0
Local SEO
N/A
N/A
Social SEO
N/A
N/A
Mobile SEO
80%
8.0
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
40%
4.0
Multi-domain support
N/A
N/A
Integration with web analytics tools
80%
8.0
Emily Hammell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
SEO (7)
80%
8.0
Keyword analysis
80%
8.0
Backlink management
70%
7.0
SERP ranking tracking
70%
7.0
Page grader
90%
9.0
Competitive analysis
70%
7.0
Site audit / diagnostics
90%
9.0
Site recommendations
90%
9.0
SEO Channels (4)
75%
7.5
Local SEO
70%
7.0
Social SEO
90%
9.0
Mobile SEO
70%
7.0
Global SEO
70%
7.0
SEO Platform & Account Management (2)
30%
3.0
Multi-domain support
N/A
N/A
Integration with web analytics tools
60%
6.0
Justin McClelland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SEO (4)
100%
10.0
Keyword analysis
100%
10.0
SERP ranking tracking
100%
10.0
Page grader
100%
10.0
Site audit / diagnostics
100%
10.0
SEO Channels (4)
100%
10.0
Local SEO
100%
10.0
Social SEO
100%
10.0
Mobile SEO
100%
10.0
Global SEO
100%
10.0
SEO Platform & Account Management (1)
90%
9.0
Integration with web analytics tools
90%
9.0
Score 7 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
45%
4.5
Keyword analysis
90%
9.0
Backlink management
N/A
N/A
SERP ranking tracking
N/A
N/A
Page grader
90%
9.0
Competitive analysis
N/A
N/A
Site audit / diagnostics
90%
9.0
Site recommendations
90%
9.0
Task management
N/A
N/A
SEO Channels (4)
N/A
N/A
Local SEO
N/A
N/A
Social SEO
N/A
N/A
Mobile SEO
N/A
N/A
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
N/A
N/A
Multi-domain support
N/A
N/A
Integration with web analytics tools
N/A
N/A
Nahian Mahmud Shaikat | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
SEO (8)
66.25%
6.6
Keyword analysis
60%
6.0
Backlink management
80%
8.0
SERP ranking tracking
90%
9.0
Page grader
50%
5.0
Competitive analysis
70%
7.0
Site audit / diagnostics
40%
4.0
Site recommendations
80%
8.0
Task management
60%
6.0
SEO Channels (4)
72.5%
7.3
Local SEO
60%
6.0
Social SEO
80%
8.0
Mobile SEO
70%
7.0
Global SEO
80%
8.0
SEO Platform & Account Management (2)
70%
7.0
Multi-domain support
60%
6.0
Integration with web analytics tools
80%
8.0
Nabin Poudel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
38.75%
3.9
Keyword analysis
90%
9.0
Backlink management
N/A
N/A
SERP ranking tracking
N/A
N/A
Page grader
70%
7.0
Competitive analysis
N/A
N/A
Site audit / diagnostics
80%
8.0
Site recommendations
70%
7.0
Task management
N/A
N/A
SEO Channels (4)
82.5%
8.3
Local SEO
80%
8.0
Social SEO
80%
8.0
Mobile SEO
80%
8.0
Global SEO
90%
9.0
SEO Platform & Account Management (2)
20%
2.0
Multi-domain support
N/A
N/A
Integration with web analytics tools
40%
4.0
Andrew Davison | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
SEO (4)
80%
8.0
Keyword analysis
70%
7.0
Page grader
90%
9.0
Competitive analysis
70%
7.0
Site audit / diagnostics
90%
9.0
SEO Channels (4)
80%
8.0
Local SEO
80%
8.0
Social SEO
80%
8.0
Mobile SEO
70%
7.0
Global SEO
90%
9.0
SEO Platform & Account Management (1)
100%
10.0
Integration with web analytics tools
100%
10.0
Oleksandr Torlo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SEO (7)
91.42857142857142%
9.1
Keyword analysis
100%
10.0
Backlink management
90%
9.0
SERP ranking tracking
90%
9.0
Page grader
100%
10.0
Competitive analysis
80%
8.0
Site audit / diagnostics
90%
9.0
Site recommendations
90%
9.0
SEO Channels (4)
92.5%
9.3
Local SEO
100%
10.0
Social SEO
90%
9.0
Mobile SEO
90%
9.0
Global SEO
90%
9.0
SEO Platform & Account Management (1)
100%
10.0
Integration with web analytics tools
100%
10.0
February 26, 2020

It's Okay

Score 3 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
28.75%
2.9
Keyword analysis
30%
3.0
Backlink management
20%
2.0
SERP ranking tracking
30%
3.0
Page grader
30%
3.0
Competitive analysis
30%
3.0
Site audit / diagnostics
30%
3.0
Site recommendations
30%
3.0
Task management
30%
3.0
SEO Channels (4)
30%
3.0
Local SEO
30%
3.0
Social SEO
30%
3.0
Mobile SEO
30%
3.0
Global SEO
30%
3.0
SEO Platform & Account Management (2)
30%
3.0
Multi-domain support
30%
3.0
Integration with web analytics tools
30%
3.0
NaveenKumar Namachivayam | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
47.5%
4.8
Keyword analysis
80%
8.0
Backlink management
80%
8.0
SERP ranking tracking
80%
8.0
Page grader
60%
6.0
Competitive analysis
N/A
N/A
Site audit / diagnostics
80%
8.0
Site recommendations
N/A
N/A
Task management
N/A
N/A
SEO Channels (4)
57.5%
5.8
Local SEO
N/A
N/A
Social SEO
60%
6.0
Mobile SEO
80%
8.0
Global SEO
90%
9.0
SEO Platform & Account Management (2)
40%
4.0
Multi-domain support
N/A
N/A
Integration with web analytics tools
80%
8.0
Jeff Smith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SEO (3)
86.66666666666666%
8.7
Keyword analysis
80%
8.0
Page grader
90%
9.0
Site recommendations
90%
9.0
SEO Channels (4)
67.5%
6.8
Local SEO
100%
10.0
Social SEO
80%
8.0
Mobile SEO
90%
9.0
Global SEO
N/A
N/A
SEO Platform & Account Management (1)
80%
8.0
Integration with web analytics tools
80%
8.0
Score 7 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
53.75%
5.4
Keyword analysis
70%
7.0
Backlink management
N/A
N/A
SERP ranking tracking
N/A
N/A
Page grader
70%
7.0
Competitive analysis
80%
8.0
Site audit / diagnostics
70%
7.0
Site recommendations
70%
7.0
Task management
70%
7.0
SEO Channels (4)
70%
7.0
Local SEO
70%
7.0
Social SEO
70%
7.0
Mobile SEO
70%
7.0
Global SEO
70%
7.0
SEO Platform & Account Management (2)
35%
3.5
Multi-domain support
N/A
N/A
Integration with web analytics tools
70%
7.0
David Hoffman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
73.75%
7.4
Keyword analysis
100%
10.0
Backlink management
100%
10.0
SERP ranking tracking
100%
10.0
Page grader
100%
10.0
Competitive analysis
90%
9.0
Site audit / diagnostics
100%
10.0
Site recommendations
N/A
N/A
Task management
N/A
N/A
SEO Channels (4)
65%
6.5
Local SEO
80%
8.0
Social SEO
90%
9.0
Mobile SEO
N/A
N/A
Global SEO
90%
9.0
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
Jim Nelson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
75%
7.5
Keyword analysis
80%
8.0
Backlink management
70%
7.0
SERP ranking tracking
70%
7.0
Page grader
80%
8.0
Competitive analysis
70%
7.0
Site audit / diagnostics
80%
8.0
Site recommendations
80%
8.0
Task management
70%
7.0
SEO Channels (4)
87.5%
8.8
Local SEO
80%
8.0
Social SEO
90%
9.0
Mobile SEO
90%
9.0
Global SEO
90%
9.0
SEO Platform & Account Management (2)
35%
3.5
Multi-domain support
N/A
N/A
Integration with web analytics tools
70%
7.0
Ben Rubenstein | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
20%
2.0
Keyword analysis
80%
8.0
Backlink management
N/A
N/A
SERP ranking tracking
N/A
N/A
Page grader
N/A
N/A
Competitive analysis
N/A
N/A
Site audit / diagnostics
N/A
N/A
Site recommendations
N/A
N/A
Task management
80%
8.0
SEO Channels (4)
N/A
N/A
Local SEO
N/A
N/A
Social SEO
N/A
N/A
Mobile SEO
N/A
N/A
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
N/A
N/A
Multi-domain support
N/A
N/A
Integration with web analytics tools
N/A
N/A
Score 8 out of 10
Vetted Review
Verified User
Incentivized
SEO (5)
68%
6.8
Keyword analysis
70%
7.0
Backlink management
60%
6.0
Page grader
80%
8.0
Site audit / diagnostics
60%
6.0
Site recommendations
70%
7.0
SEO Channels (4)
50%
5.0
Local SEO
50%
5.0
Social SEO
50%
5.0
Mobile SEO
50%
5.0
Global SEO
50%
5.0
SEO Platform & Account Management
N/A
N/A
Christopher Boyd | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SEO (8)
42.5%
4.3
Keyword analysis
100%
10.0
Backlink management
N/A
N/A
SERP ranking tracking
N/A
N/A
Page grader
90%
9.0
Competitive analysis
N/A
N/A
Site audit / diagnostics
70%
7.0
Site recommendations
80%
8.0
Task management
N/A
N/A
SEO Channels (4)
20%
2.0
Local SEO
N/A
N/A
Social SEO
80%
8.0
Mobile SEO
N/A
N/A
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
40%
4.0
Multi-domain support
N/A
N/A
Integration with web analytics tools
80%
8.0
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