A must-have plugin for companies of all sizes
January 17, 2020
A must-have plugin for companies of all sizes
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Yoast Wordpress SEO Plugins
Because of regulations within our industry, we aren't allowed to do very much in terms of outbound marketing. That being said, a good portion of our new business relies solely on prospects finding us, becoming interested, and passing our pre-qualification checks. In addition, because our company name is fairly common, with some examples even operating within our industry, having good SEO practices in place equates to survival. Yoast is integrated within our Wordpress installation (managed by myself and accessed by one other user within marketing), and its automatic checks and ratings for page/content scoring have proven invaluable as we continue to create and organize educational content within the different verticals on our website and educational portal.
- Content assistance - Focus keyword reports, content insights, and Yoast's active content checker have been incredibly helpful as we continue to produce new content and refresh old content.
- Redirect manager and technical configuration - An organized and regularly-updated site structure is crucial for ensuring an effective behavior flow throughout our website and educational portal. Yoast helped us avoid crawler confusion by updating our link structure and removing orphan links, deleted pages, and content pages that had been moved and/or consolidated.
- Conflicts with other plugins - Occasionally, Yoast is the number one enemy of site optimization plugins and has caused the site to crash a small handful of times when updates are mismatched. It's also fairly resource-heavy, which can present some issues for developers/admins looking for a lean Wordpress install.
- Because of our mostly-inbound strategy, more leads = more money. We're noticing consistently low bounce rates, more time spent on the site, and efficient behavior flow. In addition, that lowered bounce rate corresponds with a higher amount of contact form submissions and more leads going into Salesforce.
Yoast's free tools compete, with the affordability of the premium plugin making it an even better deal. We briefly used SEMRush due to a partnership with a local SEO firm at my previous position, and while it was also fantastic service, I found that it was significantly more difficult to use. As a disclaimer, my experience with SEMRush happened nearly 4 years ago, so I'm sure improvements have been made since then.
Do you think Yoast delivers good value for the price?
Yes
Are you happy with Yoast's feature set?
Yes
Did Yoast live up to sales and marketing promises?
Yes
Did implementation of Yoast go as expected?
Yes
Would you buy Yoast again?
Yes