6sense for health tech startup
June 28, 2022

6sense for health tech startup

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We use 6sense to support both marketing and sales functions within our revenue organization. 6sense allows us to specifically target and track activity within target accounts as well as identifying other accounts that are in-market for our services. Using this data, we advertise targeted messaging to prospects in order to drive awareness and demand before passing these accounts to our sales team for outreach. The data 6sense provides has dramatically improved both marketing and sales' ability to drive pipeline and revenue.
  • Advertising is exponentially more targeted and strategic with 6sense.
  • The sales teams have deep insights into behavior, which informs their outreach and strategy.
  • Reporting.
  • Cleanliness of data in their systems.
  • Integrations could be more robust.
  • More pipeline generated.
  • Better insight into how successful we are at breaking into target accounts.
  • More strategic and effective partnerships between marketing and sales.
Yes, the insight 6sense provides both the marketing and sales teams have been game-changing. Using 6sense, we can automatically serve hyper-relevant content through our marketing channels and then pass along all of the activity within an account to the BDRs so that their outreach is specifically tailored to each prospect they're engaging with.
6sense's predictive analytics have definitely helped improve the success rates of our sales team, though I will say that the out-of-the-box 6QA functionality (their predictive models that tell you when they deem an account qualified) were not nearly qualified so I strongly recommend utilizing the feature to customize the 6QA so that your team is only focused on account that have actually displayed high intent.

Do you think 6sense delivers good value for the price?

No

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

No

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

6sense will bring a treasure trove of data to both marketing and sales team but the tricky part is how to best operationalize it for your organization. It requires a lot of resources to customize the workflows of the data in your CRM and it's particularly tricky tying value back to the platform in a very concrete way using their reporting. So much of the reporting available only exists in 6sense, which is fine, but our org and many others do reporting in tools like Salesforce and that's challenging to do with 6sense.