Great platform for pipeline!

Our organization uses 6Sense from both a marketing and sales perspective. We use the ABM and Sales Intelligence (SI) side. We previously used ZoomInfo alone and lacked visibility into who sales was targeting vs marketing. We now have visibility as an organization.

6Sense has helped us identify accounts within our buying stages. We also have great ICP identification from our GTM team. The new AI account summary does a great job showing the sales team the marketing reach and engagement outside of the timeline view. We are currently working to define what buying groups or departments to sell into to make the personas more actionable in large enterprise accounts.

I love the 6Sense buying stages. I have used this in marketing to focus on meetings within BOFU stages and educating TOFU buying stage accounts.