Item: 6sense
Rating: 9
Author: Connor Wright

Overall Satisfaction with 6sense

Use Cases and Deployment Scope

We use 6sense to identify in-market accounts and narrow our target lists based on how much they’re engaging with us. We also push advertising to these priority accounts through our media channels and report engagement back to the broader team.

Pros and Cons

Pros

Account prioritization
Integrations with MarTech
Customer Success

Cons

Behind the scenes simplification
Data taxonomy visibility
Sales intelligence UI

Usability

The marketing side is generally very easy to navigate and build segments, reports, and advertising campaigns. The back end, including data standardization and taxonomy can get a little confusing and the scoring system can be hard to pin down.

The Sales intelligence platform is also strong, but switching between top accounts and the contact discovery can get a little confusing for end users.

Return on Investment

Increased opportunity conversion rates

Account Identification

6sense has worked across all of our domains to identify in-market accounts based on 1st party website hits and 3rd party intent. This has helped us prioritize accounts.

Alternatives Considered

Demandbase One and Terminus ABM Platform

Key Insights

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

Likelihood to Recommend

6sense is great for targeting large groups of companies and prioritizing efforts. It also does a great job connecting all of our marketing tools and pushing priority segments into multiple channels.

6sense Feature Ratings

Comments

Please log in to join the conversation

6sense Review