TrustRadius
Act-On Review 187 of 191
Act-On: "First-rate tool. Excellent client service."
https://www.trustradius.com/marketing-automationAct-On SoftwareUnspecified7334101
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March 15, 2013

Act-On: "First-rate tool. Excellent client service."

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction

  • The streamlined platform puts first-rate marketing tools at our fingertips, making campaigns and programs easier and faster. We integrate our CRM, webinar management and other tools so our analytics are accessible. with one click.
  • Our company would benefit from more detailed ROI reports for offline campaigns in Salesforce.
  • Better open / click thru rates on email campaigns, increased website visitor conversions.
We have had a positive experience to date with this software. Client service is excellent.
Overall very positive experience throughout the last year. I would recommend to smaller companies looking for a marketing automation tool.

Product Usage

  • We use the platform for email marketing, website tracking, reporting, lead scoring, automated drip campaigns, and webinars. Act-On syncs with Salesforce which enables us to measure results and track leads.

Evaluation and Selection

No - We wanted to streamline and automate our marketing programs.
Pardot

Act-On offered the same functionality at a lower price. Act-On's demo impressed the decision makers.

Training

  • Online training
  • In-person training
  • Self-taught
Implementation was stress free. Act-On University and in-person training are both helpful.
Online training is good. If needed I can reach out to my customer success rep with questions.
Yes. Users can access Act-On University for training on-demand.

Support

Customer support is top-notch. Support and assistance with implementation and ongoing training.