Fantastic product has really made an impact.https://www.trustradius.com/marketing-automationAct-On SoftwareUnspecified7.53651012013-03-14T22:07:37.086Z
March 14, 2013
Fantastic product has really made an impact.
Score 10 out of 101
- Act-on has been a revolutionary product for us as it has given us transparency into the top of our funnel. We've been able to fine tune our value propositions and marketing messaging to learn what each segment of our prospect base identifies with and then turn this into actionable leads for our sales team. Through the lead score process we know which of our prospects are responding to our marketing and that allows us to contact them and engage them in further development with the ultimate objective of moving them to a sales ready lead.
- The product is fantastic at mass email marketing, webinar integration, social media marketing, CRM integration and providing transparency into your sales and marketing funnel
- We've developed our sales and marketing process to the point that virtually 100% of our sales funnel and closed deals start out in Act-On.
Evaluation and Selection
Act-On has supported this product from day one. Not only did they ensure that we got the product configured correctly and were up and running in a matter of hours but they have been very responsive to our requests to add additional features.
The sales process was very straight forward. After an initial call to determine our requirements we viewed a demo and then moved forward. The month to month contract makes it very easy to try the product without risk.