It's what's under the hood that counts!
January 30, 2015

It's what's under the hood that counts!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

We are using Act-On within our department for lead-to-revenue management. Act-on has a wonderful integration with our CRM system and is actually addressing our middle and bottom of the funnel needs (something our previous platform didn't do). The insight provided by their behavior profiling mixed with the automation rules allowed within their drip marketing feature allows us to send very targeted messages to pull leads through the funnel much faster.
  • Email nurturing and deliverability are unmatched (can say this w/ the backing of some bad experiences with other marketing automation vendors)
  • The level of support and strategic direction from our Customer Success contact is wonderful!
  • Great integration with our CRM (SFDC), had big problems with this elsewhere!
  • Revenue attribution reporting
  • Sales loves the tool and insight they see from each lead that gets automatically transferred to them
  • UI could use some work, but it's what is under the hood that counts!
  • Would like more inbound features, but we bought Moz for under $100/mo. to address this.
  • Increased inside sales team's efficiency
  • Much faster lead conversion
  • Full visibility into TOFU as well as MOFU and BOFU
  • Revenue increased by 25% after year one
  • HubSpot,Marketo Marketing Automation,Infusionsoft,Pardot Marketing Automation
Act-On has better support and CRM integration with almost identical functionality compared to all the marketing automation platforms I've used. The UI is not as pretty, but who cares about how a product looks when it does what it's supposed to?
Our support contact is always incredibly helpful and available (even on weekends, sorry Brian!). Platform is always being improved and they listen to us when making additions/improvements.
Act-On is great for small and mid-sized businesses or larger enterprises that are focused on sales enablement. The price and functionality are wonderful for companies with 1-1,000 or so employees, but if you are a Fortune 500 company or have dozens of marketing headcount you will probably want to look into Eloqua or Marketo.

Satisfaction with Specific Features of Act-On

Using Act-On

Evaluating Act-On and Competitors

Yes - HubSpot -- needed to focus more on our middle and bottom of the funnel. HubSpot is great for the top of funnel but ignores the rest. Also, our support could never be reached (they wanted us to pay extra for dedicated!)
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Existing Relationship with the Vendor
  • Positive Sales Experience with the Vendor
  • Analyst Reports
  • Third-party Reviews

Act-On Support

Full dedicated support for the life of our account. Brian has been wonderful!
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response

Using Act-On

Easy to use, we were up in running in about a month!
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using