Easy-to-use Marketing Automation-platform. A++
November 30, 2015
Easy-to-use Marketing Automation-platform. A++
Score 10 out of 10
Vetted Review
Overall Satisfaction with Act-On
We are proud resellers of Act-On. The lead to revenue process is being solved with Act-On and the related CRM system (Salesforce, SugarCRM and Microsoft Dynamics are the top three we are working with). We are able to track and follow up leads within new sales but also maintain a good relationship with existing customers. We're creating a transparent view for both marketing and sales, who can now work more closely together.
- This is a really easy-to-use marketing automation platform that is constantly evolving. We can see a lot of drag and drop functionality that our customers find helpful!
- The endless segmentation possibilities. Act-On is built up around lists and segment (basically different stages of a lead) and the leads move on to the next segment on their own pace and based on their buying journey.
- I also want to highlight the beneficial CRM integrations, which entails the funnel-report, multitouch attribution report and a kick ass syncing experience.
- If you don't have a CRM that Act-On already has a built integration for - you will not be able to measure the ROI or any report with CRM data. You really will miss out on some valuable information, BUT they have a FTP-sync which at least entitles you to sync leads and their information.
- The landing page-builder could need some improvements (have heard that something around this is coming soon..).
- Transparent view for both marketing and sales
- The lead to revenue process is being solved with Act-on and the related CRM-system
I think Act-On is a more easy to use system and companies can get up and running faster and you can handle Act-On with a marketing department of one person. I really like the new UI (user interface) and the modules for creating easy assets (using drag and drop in most cases) and the related automated programs. One thing about Act-On is that new features are constantly coming up as well as new interface and integration upgrades to at least the top 3 CRM systems (Salesforce, Microsoft Dynamics and SugarCRM) - something that Pardot is currently not improving.