Impressed Act-On Rookie
June 22, 2016

Impressed Act-On Rookie

Pamela Colby | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

We signed on with Act-On in early 2016 and are very pleased with our experience so far and we've only just begun! The Act-On team helps walk you through the process and keeps you on track with your implementation goals. Plus their support team is quick to respond with your questions and troubleshooting needs. So much helpful information is at your fingertips with their webinars, on-demand courses and white pages.
  • Assigned Customer Success Manager is available to you to help reach implementation goals, get set up correctly and give expert advice.
  • On-demand online courses, webinars and white pages at your fingertips - so much helpful information when you need it!
  • The email composer is easy to use and looks professional. Plus they don't advertise themselves on our emails.
  • Open and click rates are higher than our previous email service provider.
  • Our first email sent, which was a discount on a product in honor of Earth Day, helped us reach our sales goal for the month.

Sophisticated email design program

Act-On does not advertise themselves on your email

Added features of website tracking, SEO audits, lead management, additional account instances so you can share email templates.

Act-On is well suited for both those new to marketing automation and also those very experienced with digital marketing. Seems to work well for all levels of marketing experience!

Act-On Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Lead nurturing automation
Lead scoring and grading
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Standard reports
Custom reports
Not Rated
Not Rated
Role-based workflow & approvals
Not Rated
Not Rated
Integration with
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Act-On

4 - Marketing
3 - 

2 Marketing Coordinators

1 Graphic Designer

  • Search terms as shown on website visitor report for our new websites
  • A/B testing to find out best day and time to send our emails
  • Webinars and white pages to stay informed
  • Hosting our own webinars
  • Forms
  • SEO audits of our new websites
A+ at everything they do

Evaluating Act-On and Competitors

Yes - 

Constant Contact

Wanted to be able to have all brands within one account

Did not want our email service advertised at the bottom of our emails

  • Product Features
  • Product Usability
  • Product Reputation
  • Analyst Reports
Product features and email design were impressive.
We are happy with how the process went.