Great marketing automation software for beginners and experts alike!
June 23, 2016
Great marketing automation software for beginners and experts alike!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
Act-On is primarily used by our marketing department, but the sales team is also closely involved. It's been critical for regrouping all of our marketing activities into one place, providing better visibility and enabling us to better construct marketing funnels. Now we can easily segment based on behavior and/or profile to send targeted messages. The sales team has greatly enjoyed the ability to track a prospect's activity across marketing activities e.g. the website, email campaigns, webinars and more.
- User-friendly - the whole platform is intuitive and easy-to-use. The email and landing page composer in particular are very easy. We made the switch from Constant Contact and there was no learning curve to creating great emails.
- Training and support - our Customer Success Manager has been a pleasure to work with. The implementation training provided a great overview and he gave us many tips and best practices so we started off on the right foot. Everyone I've come into contact with has been very friendly and effective.
- Contact management - Act-On integrates well with Salesforce, so we've been able to pull our leads and contacts from there. But we're also able to add contacts directly to Act-On, nurture them and then only push them to Salesforce when they are really sales ready. The segmentation features are powerful, allowing you to test and find the right segment for a mailing based on their previous behaviors or profile.
- We haven't gotten a lot of use out of the reports yet. That's partially because our sales cycle is long and we've been using Act-On for just under a year. However, we are struggling to produce an ROI.
- Searching for a contact - you can't globally search for a contact, you have to search within the contact's list
- Our mailings have been better coordinated and driven more prospects to our website.
- Refined our key words and content - thanks to A/B testing we're improving our key word choices and better adapting to our clients.
- Better sales and marketing coordination - the sales team is much more aware of marketing activities and can see the results for themselves.