Act-On, perfect for any size business!
May 08, 2019

Act-On, perfect for any size business!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

We use Act-On across the membership portion of our association & across all of our trade shows. We recently integrated Act-On with our new CRM, Sugar. This allows us to integrate even more data sets into our everyday marketing analysis.
  • Very intuitive, easy to use. You don't need a strong coding background to be able to set emails up.
  • The ability to set-up long or short forms and add them to a landing page.
  • Extremely helpful and timely support staff available 24/7.
  • You can't mass delete images.
  • Their reporting as a whole is lacking.
  • You can't edit the code/font behind the calendar widget.
  • Positive ROI.
  • Helps efficiency.
  • Able to see data all in one spot.
I've used Constant Contact, Mail Chimp, Exact Target. I would say Act-On Software is most similar to Exact Target, but I feel you get a better bang for your buck with Act-On.
The Act-On Software is well suited for any company that sends out numerous sends with a variety of creative logos. This tool would also be well suited for companies with smaller marketing departments, we don't have the biggest department so this helps pick up some of the slack where we are lacking; landing pages, forms, beacon tracking.

Act-On Feature Ratings

WYSIWYG email editor
7
Landing pages
6
A/B testing
5
Mobile optimization
6
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Data quality management
6
Automated sales alerts and tasks
8
Dashboards
3
Standard reports
3
Custom reports
3
API
9
Customizability
5
Integration with SugarCRM
9