Act On is Solid.
October 03, 2025

Act On is Solid.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

Send templated emails to our financial advising prospects and clients. Monitor website and open rate activity. Email automation sequences.

Pros

  • Pretty easy to use.
  • Integrates with my CRM sorta.
  • Monitor prospect activity.

Cons

  • Need more options on Zapier. There are additional triggers and actions that could improve the integration.
  • Need native integration with WealthBox, one of the biggest CRMs in fintech. You have it with everyone else. I made a call with you where you wanted $5,000 to build it. Just build it.
  • The 'true open' revelation is disappointing. There are users I've told colleagues were opening and clicking eblasts, only to find out that may not have been true. I feel stupid, but that's just the tech I guess.
  • Can't put a number on it, but it's been a time-saver.
It's pretty intuitive.
Mailchimp is a joke in my opinion. Super manual and feels too sparse. Not designed by programmers. ConvertKit is even worse. Super limited templates for a company that...is selling email templates. Shitty integration options.

Do you think Act-On Software delivers good value for the price?

Yes

Are you happy with Act-On Software's feature set?

Yes

Did Act-On Software live up to sales and marketing promises?

Yes

Did implementation of Act-On Software go as expected?

Yes

Would you buy Act-On Software again?

Yes

Eblasts to prospects that are automatically connected to a CRM. Someone comes into the funnel, they're in the CRM, and they're getting e-blasted automatically.

Act-On Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
7
Event/webinar marketing
10
Dashboards
5
Standard reports
5
Custom reports
5
API
7
Role-based workflow & approvals
10
Customizability
7
Third-party software integrations
7

Comments

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