- Lead Scoring
- Tracking Online behavior
- Integration with Salesforce & GoToMeeting
- Social Intelligence
It is an affordable monthly cost compared to other marketing automation platforms (MAP) within the industry.
Evaluation and Selection
I was able to get all the integration done myself. I wasn't terribly hard but you needed to make sure you were following their instructions...it wasn't as easy as downloading their API connect then allowing it within your environment there was some additional customization that was needed once you had the API connected.
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
The online training is a bunch of different videos & walk through guides...some of the guides do need to be updated though, as they are a little dated with old screen shots but enough to get you through it.
I have a very wonky CMS that is proprietary built and is not integration-friendly...I worked with the support team over the course of a week to get the product and my CMS to work together and properly. They went above and beyond to help me with my unique issue.
Extremely easy...my sales rep has been very helpful, my account manager is always willing to help and their support team tends to find a resolution rather quickly.