Best Email Marketing Platform
June 05, 2020

Best Email Marketing Platform

Colin Pal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign across our teams for email marketing and sales management. ActiveCampaign allows us to easily segment and tag our customer email lists. It allows us to create effective automations so we can meet our customers where they are at. We also use the Sales CRM feature which allows us to manage the sales process for prospects and leads.
  • The user experience of the platform is amazing, it's very easy to learn and navigate.
  • The automation builder is the best we've seen in the market. It's easy to visualize the automated sequences we're building.
  • Customer support is always great, friendly and effective.
  • Would love to have access to SMS marketing at a lower priced plan.
  • Would love to see improvements in the email design builder.
  • All of our revenue is generated from online marketing funnels, built on ActiveCampaign.
ActiveCampaign is very well suited for any business with an online audience.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
8
Landing pages
5
A/B testing
7
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
7
Social profile integration
7
Dashboards
9
Standard reports
9
Custom reports
7
API
8
Role-based workflow & approvals
9
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated