Great for beginners in newsletter marketing
June 04, 2020

Great for beginners in newsletter marketing

Birgit Schultz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign to grow my own tribe, supporting solo entrepreneurs with their marketing. Being a solo entrepreneur myself, I can say that it is used by the whole organization.

My use case is as follows:
  • I have several automations, the usual welcome sequence, as well as special sequences for new customers.
  • I send out a regular newsletter (weekly, mostly).
  • I send out campaigns when launching a product.
ActiveCampaign helps me to keep in contact with my audience and to provide them with valuable information on marketing and social media.
  • Easy to use visual editor for campaigns.
  • Visual builder for automations.
  • Intuitive segmenting via tags.
  • I would love to import images by drag and drop into a campaign
  • PDFs can only be attached with the HTML-editor, not the visual one. This would be great.
  • Editing mail in an automation is long-winded and could be improved.
  • Without AC, it would not have been possible to grow my business the way I did.
  • AC helped me to keep costs for reaching my target audience at a minimum.
  • I can't name any negative impact.
It's been four years, so things might have changed in the meantime. Mailchimp did not offer segmentation then. CleverReach's segmentation was not sufficient. GetResponse did not let me edit the double opt-in emails. Sendinblue did not play nicely with ThriveLeads.
AC is great when you are just starting with your newsletter marketing and don't want to spend lots of money on functions you don't use yet anyways. It offers an easy and reasonably priced entry and grows with your needs. It is not for people who are easily overwhelmed by many features, which sometimes are not very intuitively placed.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing automation
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Social sharing and campaigns
Not Rated
Standard reports
Integration with
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated