Packed with features for a great price!
June 11, 2020

Packed with features for a great price!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

We use Active Campaign to send out transactional emails based on customer's visits and/or purchases from our site. We currently use this across all departments as it integrates with our marketing team as well to keep our visitors engaged. With all of this data, we are able to ensure that the communications that we send to our customers are targeted and relevant.

Pros

  • Contact's journey/interaction with our site and content.
  • Reporting
  • Customer support

Cons

  • Reporting on spam reports.
  • Speed of the web interface.
  • The way you access some features are less than logical.
  • Postive ROI
  • Positive integration to our platform.
  • Positive customer engagement.
Each of the platforms has very similar features, but in our findings, the value of having all the features in one platform is how Active Campaign leads the industry in terms of features as well as the pricing. The other platforms will allow for the same they seem to be a la carte add on features.
Active Campaign is well suited for those companies that need one interface to do all of their marketing and customer engagement to understand the entire customer experience and the data associated with it. This may not be well suited for those companies that simply need an easy and quick way to send traditional emails.

ActiveCampaign Feature Ratings

7.0
WYSIWYG email editor
8
Dynamic content
3
Ability to test dynamic content
3
Landing pages
7
A/B testing
10
Mobile optimization
7
Email deliverability reporting
8
List management
7
Triggered drip sequences
10
9.0
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
10.0
Social sharing and campaigns
10
Social profile integration
10
8.7
Dashboards
8
Standard reports
10
Custom reports
8
8.7
API
10
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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