Item: ActiveCampaign
Rating: 8
Author: Verified User

Overall Satisfaction with ActiveCampaign

Use Cases and Deployment Scope

We use ActiveCampaign for several clients. We design emails and set up automations. ActiveCampaign has a robust automation feature and since we are a reseller, we can organize our client's accounts in one place.

Pros and Cons

Pros

Automation is the major feature of ActiveCampaign. We can visually outline how every email is sent out and when.
Having a reseller account lets us organize all of our client's account in one dashboard.
Texting automation in addition to sending emails is time saving and efficient. We can have both texts and emails sent in one automation outline.

Cons

I don't like how we currently have to log in to our account as a reseller. I wish there was an easier way to do this.
Automation outlines can get very detailed and can be hard to see on one page. I wish there was a way to zoom out to see the entire outline on one page.

Return on Investment

ActiveCampaign saves us a lot of time in the long run. While it does take some time and careful consideration when setting up the automations, it is well worth it.

Alternatives Considered

GetResponse

Other Software Used

Adobe Acrobat DC, Mailchimp

Likelihood to Recommend

ActiveCampaign isn't the cheapest solution out there but for more robust email marketing campaigns it's a must. I would not suggest ActiveCampaign to a small business that just wants to send out an email to their email list once a month since it won't be cost effective for their needs.

ActiveCampaign Feature Ratings

Comments

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ActiveCampaign is well worth the pricetag

Software Version