Switch to ActiveCampaign, now!
August 02, 2020

Switch to ActiveCampaign, now!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is being used by the company I am contracting with to send out company emails. This includes announcements, newsletters, client communications, and employee communications. I helped them move from another email marketing system that was not suiting their needs. The main problem for me was that their old system did not give me enough control as a graphic designer trying to set up custom templates for them. They just signed up, but I know this platform will be solving other issues for them, including ease of use.
  • Ease of use
  • Design control
  • Automation
  • Integrated SMS responses
  • Upload and organization of assets.
  • Saving multiple blocks as one unit.
  • Needs to provide more templates.
  • Allowing a beginner to get started right away with the system.
  • Lots of onboarding help.
  • Not as much of a money saver compared to the last system, but a lot more features.
ActiveCampaign offered the most features and ease of use. However, for me as a graphic designer, ActiveCampaign offered the most control in designing custom templates.
I think that ActiveCampaign is well suited for all users, beginners to advanced. In fact, this was one of the decision making factors based on going with this platform. I cannot think of a scenario where it is less appropriate.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
7
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
10
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated