No monkeying around with ActiveCampaign! A must for all digital marketers.
Updated May 13, 2021

No monkeying around with ActiveCampaign! A must for all digital marketers.

Herschel Berkowitz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign as our primary email marketing platform and CRM tool. We use ActiveCampaign extensively for lead generation campaigns, subscriber segmentation and automations. ActiveCampaign makes all of these tasks a breeze without the need for any complex integration or coding.
  • Email Marketing
  • Drip Campaigns
  • Segmentation
  • Sending limits penalises companies that send frequent emails by forcing them to upgrade to a higher subscribers tier.
  • Account manager non-responsive and difficult to get hold of.
  • No transactional email functionality.
  • Better ROI than other platforms

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign offers better value than Mailchimp (which becomes very expensive as list grows). SendGrid seemed to complex to integrate.
Great for email marketing and automations. Automations very easy to setup and allows for unlimited scenarios.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
6
Event/webinar marketing
Not Rated
Dashboards
7
Standard reports
7
API
7
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated